The Remarkable CEO for Chiropractors

00:46 – Introducing today’s topic, What Is Your Theme This Year? 

02:45 – Dr. Pete talks about the importance of accountability 

04:39 – Dr. Pete and Dr. Stephen look back on their themes from prior years 

16:24 – How Dr. Pete devises his word and themes for the year

21:26 – Dr. Pete’s theme for 2020 

23:40 – The football analogy 

25:52 – Dr. Stephen’s theme for 2020 

EPISODE QUOTES

“Focus is what makes the difference between busyness and productivity.” (02:10)

“Typically what I’m searching for doc is a word that effects my whole life. My goal is to live an integrated life. We say, ‘remarkable practice as part of a remarkable life and not instead of one.’ What does that mean? You’re not a divided person.” (07:04)

“None of us is as smart as all of us.” (14:45)

“The way that I get my words is I think, and I pray, and I wait, and I listen. I listen to things that I hear repeated that stand out.” (16:45)

“I really believe I’m in a season now, this 2020 is now about a receiving state.” (22:50)  

“For us right now it’s really a triple double. We want to double the value that our clients receive from their interaction with The Remarkable Practice. We want to double the revenues of the company, which is very measurable. And we want to double the profit.” (27:48)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

00:44 – Introducing today’s guest, Dr. Mark Mouw

05:19 – Dr. Mark’s journey from launching to scaling his business

10:27 – The importance of having systems, the right people, and training

15:27 – Why training is key

17:31 – Mark speaks to the transformation from owner-operator to CEO

23:31 – The importance of leadership

26:53 – Dr. Pete thanks Dr. Mark for joining the show and for everything he is doing to advance the field of chiropractic

EPISODE QUOTES

“Everything’s based on your vision, your mission, your core values, and two of our family core values are, number on, freedom, and family, they come first.” (06:39)

“It’s ok to change your vision. Cause I felt a little defeated when we did change our model of what we wanted. But, what it turned out to do is it allowed us to really have bigger impact and it made me the CEO of the business I am today.” (12:54)

“A vision without systems is a dream. A vision with systems, that’s a mission.” (23:49)

“And the reason why it’s so important for us to have this leadership team is the docs that work with me, they’re peers with me in the office. Our patients know that. They’ll see any of the doctors in the office because one’s not better than the other, right? That’s the really cool part about having that leadership team together.” (25:20)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Dr. Mark Mouw’s Website

00:46 – Introducing today’s topic: the Marketing Calendar

02:33 – Dr. Pete’s best practices for his approach to marketing 

06:41 – Dr. Stephen highlights the importance of staying twelve months ahead 

10:11 – Dr. Pete talks about the rhythms of your meetings 

15:40 – Reverse engineering your meetings from annual to daily 

19:08 – Dr. Stephen recaps the vision story, goals, accountability chart, and the marketing plan 

19:47 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode 

EPISODE QUOTES

“I would get sick to my stomach if I didn’t have a plan.” (02:49) 

“The difference between a dream and a mission is a plan. So, when you have a vision with a plan it becomes a mission.” (09:52) 

“So what this has done – this discipline, this cadence, these rhythms – they organized me, right? Because I needed to be organized. I needed to come out of this visionary dreamer person.” (12:07) 

“We have our annual meeting but then we have our quarterly. So, I like to do a quarterly rhythm where we look at the next ninety days. And that’s really important to do that. Again, because we had the whole year already, it’s not as difficult to do the rest of these which are reverse engineering meetings.” (16:21) 

“And this is where it becomes this cadence, this rhythm that’s just really organized, systematized, and it just becomes manifested. You have to manifest the outcomes that you really desire.” (18:37) 

“And then you do your daily huddles. And daily huddles is where the rubber meets the road, where everybody holds hands, and we go heart, head, hands, feet. And the feet is on the street.” (21:39)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Executive Goal Setting Form

BOOKS MENTIONED

Good To Great : Why Some Companies Make The Leap and Others Don't

01:11 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 2

03:34 – Creating clarity and defining success

05:26 – Dr. Stephen reiterates the importance of having a vision story and

09:37 – Big hairy audacious goals and next happily achievable goals

15:31 – Identifying your codifying statement

18:46 – Dr. Stephen and Dr. Pete break down KPIs and benchmarks for 2020

21:58 – Setting goals while keeping the four domains of your practice in mind: Attraction

28:21 – Goals to set for conversion

32:12 – Dr. Pete and Dr. Stephen remind the audience of a special goal-setting tool that is available to all listeners of The Remarkable CEO

32:51 – Goals to set for retention and collection

39:44 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode

EPISODE QUOTES

“I don’t want wonkiness. I want clarity. Fuzzy targets don’t get hit.” (06:36)

“Goals can be either terrifically motivating to your team or terribly demotivating.” (12:09)

“Business isn’t hard it’s organized. You’ve got to organize it.” (15:23)

“We’re gonna look at fourth quarter outcomes and then from there we’re gonna say, ‘That’s our, what we would identify as our benchmark.’ This is where we’re starting Day One of Q1 2020 is how we ended Q4 2019. That’s called your benchmark.” (20:56)

“If a patient gets to your office and doesn’t convert and doesn’t start receiving the care, we’ve failed. We’ve failed with our objective. Mission has not been achieved.” (28:36)

“Dr. Pete, you hear me say all the time, ‘One number is a fact, two numbers are a story.’” (30:25)

“We’re in the business of saving lives and, when business is good, everybody wins.” (40:26)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Executive Goal Setting Form

BOOKS MENTIONED

Good To Great : Why Some Companies Make The Leap and Others Don't

00:57 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 1

02:45 – Differentiating between how an owner operator and a CEO review and set goals

06:31 – How a CEO would look back on the year in review

10:06 – Dr. Pete adds onto Dr. Stephen’s driving analogy

11:52 – The value Dr. Pete places on coaching

13:24 – Best practices for The Year End Review

15:18 – The importance of ensuring proper information flow

16:49 – Balancing goals for 2020

19:12 – Dr. Pete poses some high-level questions to ask yourself to reflect back on the previous year

22:25 – The ‘Win or Learn’ mentality

25:16 – Dr. Pete drives home the importance of having these conversations with your team

27:14 – Why metrics represent a critical aspect of vision casting

30:22 – Dr. Stephen teases Part Two of Goal Setting

EPISODE QUOTES

“The discipline of this is to be able to gather the data that’s important so that you can make great decisions moving forward. Don’t avoid looking back.” (06:58)

“Good leadership is like good driving. What’s good drivng? You’re not just looking one place, right? So, you’re looking out the windshield. You’re looking at the dashboard and you’re looking at the rearview mirror.” (08:08)

“If you wanna grow your business, you’ve got to know your business.” (09:32)

“Your business can blindside you if you’re not paying attention.” (13:06)

“Remember a CEO is two parts heart, one part metrics.” (17:54)

“The ‘Win or Learn’ mentality is so helpful to the entrepreneur at every level, to the owner-operator, but definitely to the CEO because it makes you to ask a different question.” (22:44)

“Failure is not the opposite of success; it’s part of it. You have to get that.” (23:45)

“The only thing I hate more than reports, though, is not knowing my business.” (27:39)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

01:39 – Dr. Pete and Dr. Stephen recap some celebrations in their lives

04:01 – Introducing today’s topic, 2020 Vision 

04:22 – Dr. Stephen shares his vision story 

06:39 – How Dr. Stephen discovered his second calling, to expand the reach of chiropractic

07:37 – Dr. Pete speaks to the testimonials and vision planning moving forward 

09:10 – How Dr. Stephen is approaching the end of 2019 and preparing for 2020 

11:30 – Visualize and Quantify 

12:36 – How Dr. Stephen gathers himself to revisit and review the year prior 

15:19 – The spiritual element of vision planning 

16:17 – The importance of acting now 

16:57 – Part One: Visualizing 

21:15 – How Dr. Stephen gains clarity when visualizing 

23:18 – Part Two: Quantifying your vision 

25:46 – Dr. Stephen and Dr. Pete encourages listeners to reach out for help in your vision journey 

EPISODE QUOTES

“I’ve had two times in my life, two seasons in my life where I knew I was doing exactly what I was hardwired to do.” (05:13) (Dr. Stephen)

“We lead everything: heart, head, hands, feet.” (08:57) (Dr. Pete)  

“I think the human spirit also needs to be fed.” (14:07) (Dr. Stephen)

“Vision planning, and reviewing, and visualizing, and strategizing is a spiritual activity. It’s emotional, it’s mental, it’s physical.” (15:49) (Dr. Pete)  

“You know I’m a big Navy SEALs fan, and what they say is, ‘The best way to hit a bullseye is to walk up, jam an arrow into the bullseye, and take twenty paces backwards.’” (17:29) (Dr. Stephen) 

“When you’re a CEO, you do not have that luxury. You have got to be able to have such clarity and you’ve gotta be able to convey it into others. The others that are gonna help you manifest it, they have to share that clarity.” (19:39) (Dr. Stephen)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

00:52 – Dr. Pete and Dr. Stephen recap their weekend 

02:43 – Introducing today’s topic, Transitioning from a job to a business 

03:51 – Dr. Stephen’s first entrepreneurial experience 

07:50 – The mindset of an entrepreneur in the exit stage of a business

10:06 – Dr. Stephen speaks to the epiphany he had 

13:45 – Avoiding tunnel vision 

15:26 – The identity shift from owner-operator to CEO 

17:08 – CPC explained 

19:40 – Investing in hiring the right people and edifying them 

21:57 – Recognizing the key role of the CEO 

23:17 – Shifting and scaling priorities within your practice 

26:58 – The importance of having a practice where volume and responsibilities are spread out among multiple employees 

28:29 – Succession plans 

29:19 – Dr. Stephen reiterates that this program is not designed around exit, but rather it’s designed with exit in mind 

EPISODE QUOTES

“What we often say is that, ‘When you own a job, really the job owns you.’ The two step process of having a remarkable practice as part of a remarkable life” (03:06)  

“I wish I was more mindful around what I had learned washing windows going into practice, cause ya know what I did? I reverted back to what I had done before, what I’d been trained in, which is being the owner-operator.” (06:24)  

“I felt like I was trying to get ten pound of shit in a five pound bag every day.” (12:34)

“And that’s where I broke through. And it was literally, I’m need to just focus on creating systems, hire the right people, and commit myself to training and developing these people. Next thing you know, I became a delegation master.” (16:03)  

“The three things that need to change for the CEO is you have to have an identity shift, a perspective shift, and a behavior shift.” (25:31)  

“What practice would you rather buy? Would you rather buy the practice that I ran, when it was on my back and I was carrying seventy-five to eighty percent of the volume and doing all the work?...Or do you wanna buy the practice where I have three associate doctors and their caregivers, and the volume’s spread across all of them?” (27:07)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

01:08 – Introducing today’s topic, Writing The Remarkable Practice

01:13 – Why Dr. Stephen decided to write The Remarkable Practice

03:38 – The process of writing this book 

05:13 – Hiring the company Scribe and working with Tucker Max 

07:38 – How Dr. Stephen initially started writing his book 

08:41 – The importance of discovering your passion 

09:29 – The biggest challenge Dr. Stephen faced in this endeavor 

11:35 – Lessons Dr. Stephen learned from writing this book

13:37 – The best way to consume this book 

14:48 – The value that The Remarkable Practice provides 

15:59 – Dr. Stephen and Dr. Pete invite the audience to join their private Facebook group 

EPISODE QUOTES

“I think we all have books inside of us. I think you probably have a book, or two, or three, inside of you. So, this was definitely something that I had to get out of me.”  (01:24)  

“That’s what I was striking the check for. It was like, ‘I need to get this book done. I wanna get it out of me, and I’m gonna cut a check to hire somebody to make sure I get it done.’”  (05:38)  

“What a great experience because it forced me to show restraint, and to codify the message into something that was palatable and consumable.”  (07:25)  

“The purpose of a business is to add value to another person by solving a problem for them.”  (08:34)  

“It’s like the expression, ‘The best way to know what’s coming down the road is to talk to a person who’s on their way back.’ I kinda felt like that.”  (12:47)  

“Here’s the thing. This book is chock full of resources. I’ve gotta believe, I don’t know if you can quantify what it’s worth. The book costs X, what you get out of this book is worth Y. It’s far out of balance as far as value.”  (14:48)  

“The compound effect of a book, combined with a culture effect of a community, that’s where you get the massive breakthroughs in your business and your life.”  (16:27)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

02:10 – Introducing today’s topic, transitioning from owner-operator to CEO 

03:08 – Dr. Pete shares his journey to chiropractic 

07:40 – Dr. Stephen shares his journey to chiropractic 

12:30 – Being a caregiver and creating an environment for people to be cared for 

14:47 – The next level identity required to own a business 

15:56 – Why you don’t need to be a business owner in order to be a successful chiropractor 

18:20 – The dentistry practice example 

19:51 – Dr. Pete’s unique dilemma in his identity shift from owner-operator to CEO 

25:50 – Balancing work, life and raising a family of seven 

27:48 – The importance of vision, leadership and energy 

29:22 – Dr. Pete recalls a one-on-one conversation he had with one of his CAs 

EPISODE QUOTES

“I was looking for a job and something that I love to do like my dad advised me. And, I’m so glad I found chiropractic.” (04:24) 

“One of the things I would encourage you to do as you’re listening to this is go back to your roots. Go back to the roots of your entrepreneurial journey.” (11:27) 

“There’s an entirely next level of skill set and identity that comes with actually owning a business, not just working for yourself.” (15:38) 

“The CEO, at their best, is creating an environment where caregivers can be more successful. They can actually focus on taking care of patients, educating and adjusting, creating value and delivering value.” (17:05) 

“The thing that didn’t happen for me was I didn’t make that shift in my own identity of being an owner-operator, a chiropractor, a caregiver to becoming the CEO of the business. And, because I didn’t have that shift, I was literally crisscrossed.” (24:49) 

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website

01:19 – Introducing today’s topic, Preparation

01:24 – Dr. Pete and Dr. Stephen announce a special giveaway 

02:27 – Dr. Stephen encourages the audience to reach out with feedback

03:13 – Why preparation is vital 

05:05 – The power of the schedule 

07:22 – Mastering time management to prioritize what’s important now and what’s important next

08:56 – The Identity Shift 

10:24 – The objectives of a CEO 

15:37 – Leveraging the assessing process to contribute to your planning and preparation process 

17:07 – What are you measuring 

18:42 – The importance of organization 

19:53 – Mastering transitions 

21:38 – Dr. Stephen provides tips and tools for planning and preparation 

25:14 – Dr. Pete reminds listeners where they can access the CEO 90-day project planner tool 

EPISODE QUOTES

“What you have to recognize is it’s the fruit of labor. And, it’s really the fruit of hard work, and the hard work really is the bridge to help you get what you want.”  (04:05)  

“Preparation precedes the clarity, the peace of mind, the presence and the productivity that you seek.”  (04:47)  

“Winging it is not scalable, it’s not durable, and it’s definitely not transferrable.”  (10:02)  

“It’s an ‘and’ conversation, not an ‘or’ conversation. It’s what’s important now and what’s important next. The CEO is responsible for both.”  (12:00)  

“I love to say that one hour of preparation creates one thousand hours of productivity.”  (13:01)  

“I like to say you don’t get what you want, you get what you measure.”  (17:03)  

“We learn from history so we can create our destiny.”  (19:12)  

“I live and die by my calendar. I live and die by my calendar. If it’s on my calendar, it’s gonna happen. If it doesn’t happen, you should be calling 9-1-1, cause there’s a problem.”  (24:30)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website