The Remarkable CEO for Chiropractors

00:38 – Introducing today’s topic, Energy, Part 2

01:45 – Dr. Pete and Dr. Stephen talk about the positive feedback they have received from the podcast 

03:02 – Dr. Stephen shares some testimonials from podcast listeners and fellow chiropractors 

07:16 – The role of a CEO 

09:53 – Surrounding yourself with the right people 

12:36 – The importance of vision and leadership 

14:03 – Planning, preparing, executing and assessing 

17:13 – The shift from owner operator to CEO 

20:01 – The Ninety Day Action Plan 

23:24 – Reverse engineering our businesses 

27:53 – Three projects that will drive you towards your vision 

EPISODE QUOTES

“Energy’s everything. So the business is always a reflection of your energy – your energy and your team’s energy. When the energy’s up, the practice is up. When your energy’s flat, the practice is flat. When your energy’s down, the practice is down.”  (02:14)  

“Really the role of the CEO is to raise up everyone else. It’s actually identifying the genius in the people, putting them in that position where they can truly succeed and win, and then shining a light on them and supporting them and helping them elevate.” (07:16)  

“The best way to learn what’s coming down the road is to talk to somebody who’s on their way back down that road.” (12:10)  

“One of the quotes that I love Dr. Stephen, and I think you’ll love this, is from Dale Carnegie. He said, ‘An hour of planning can save you ten hours of doing.’” (20:03)  

“When people ask me what’s my definition of success, it’s like, honestly, it’s being able to watch the sun rise and the sun set every day with my family from our beach house.” (24:31)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website

00:49 – Introducing today’s topic, Energy, Part 1

01:53 – The two parts of energy

02:20 – Revisiting the organizational chart

04:03 – The CEO Scorecard

05:14 – The importance of focus

06:52 – Dr. Pete encourages the audience to go back and listen to Episodes 10 and 11 which focus on the Scorecard

07:18 – The Marketing Calendar

08:05 – The Body Signals Program

12:29 – Dr. Pete breaks down the Scoreboard Tool

14:34 – Four specific KPIs of your practice

17:23 – The Huddle Sheet

20:56 – The three components of the Huddle

22:35 – Dr. Pete and Dr. Stephen leave the audience with a special offer

EPISODE QUOTES

“To you as our listener – you as a CEO – your job is to direct your team’s energy.” (01:43)

“As the CEO, our job is to be the magnifying glass. We’ve got to be able to gather up all those sun rays, if you will, all those sun beams, create one laser beam and point it where we want the fire to start. That’s the job of the CEO. We’ve got to be able to say, ‘What’s important now?’” (03:25)

“Focus is what makes the difference between busyness and productivity.” (03:58)

“A remarkable practice as part of a remarkable life, that’s an energy situation. We say as your energy goes, so goes your business. And I would say, as your team’s energy goes, so goes your business as the CEO.” (06:18)

“The power and the dynamic of the Scoreboard cannot be overemphasized here.” (15:48)

“Energy is everything – your energy, your team’s energy.” (22:30)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Link to the Huddle Sheet

Circle of Docs Website

00:38 – Introducing today’s guest, Dr. Nick Silveri

01:19 – What Dr. Nick would do differently about running his practice from Year 1

05:16 – Challenges Dr. Nick faced in the build stage

06:56 – Dr. Nick shares his experience with scalability

09:25 – The value of content marketing

10:50 – Dr. Nick expounds on content marketing strategy

13:52 – Connecting your message with the audience

18:44 – The power of leverage and honesty

25:06 – Recapping the four seasons of Dr. Nick’s practice

EPISODE QUOTES

“The thing that I would have done differently is I would not have tried to have two practices when I had no idea how to do one practice.” (02:40)

“I was blessed with being a very mediocre chiropractor so that it was easy for me to replace myself.” (03:35)

“If you truly are trying to get a message out there, you have to deliver the message in the platform that people are consuming content.” (15:41)

“Any business that I have I am just gonna do the stuff that gives me energy throughout the day, as much as humanly possible. Because I want to end up with more energy.” (20:42)

“I think one of my real superpowers is I am so brutally honest with myself.” (23:20)

“There’s a difference between getting to see patients and having to see patients and we all know the difference.” (27:02)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website

00:42 – Introducing today’s topic, Training, Part 2

01:28 – Dr. Pete encourages the audience to revisit the previous episode on Training 

02:28 – Why the best investment you can make is training your team 

03:09 – Dr. Stephen’s experience with training tools 

06:27 – Equipping people with a proper training curriculum 

09:39 – Dr. Pete recalls his experience with training tools 

11:09 – The importance of having a curriculum 

12:07 – Why CEOs need to approach training curriculums proactively 

14:14 – The Competency Checklist 

16:35 – The football analogy 

18:19 – Dr. Stephen leaves the audience with a final observation 

EPISODE QUOTES

“We have to give them the manuals and the videos so that they can train themselves – they can study, and get ready, and prepare for training…and this is where we critique them. And this is where they experience true growth.” (06:34)  

“As a CEO, the attribute of a CEO is leadership. The leadership attribute is to create clarity for your team. That clarity follows a curriculum.” (11:51)  

“Clarity is the greatest accelerator and the Competency Checklist creates extreme clarity.” (15:32)  

“We’re in the business of saving lives, folks.” (17:46)  

“You are gonna spend the time. You are gonna spend the focus. You are gonna spend the energy. And, you’re gonna spend the money. My question is ‘What are you spending it on?’” (18:59)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website

00:49 – Dr. Stephen and Dr. Pete revisit the six sides to the business Rubik’s Cube 

01:45 – Introducing today’s topic, Training 

02:02 – Dr. Stephen shares a special announcement 

02:59 – Dr. Stephen and Dr. Pete take the time to read some listener reviews 

04:23 – Return on investment 

07:03 – The sports franchise analogy 

10:11 – Solving the three problems regarding training 

11:16 – Solving Problem #1: Doctors who don’t train

14:31 – Beliefs, values and behaviors 

16:27 – Solving Problem #2: Doctors who stop training 

20:58 – Solving Problem #3: The problem-solving firefighter chiropractor 

24:58 – Dr. Pete tees up the topic of the next episode of The Remarkable CEO 

EPISODE QUOTES

“The best investment you can make is training your team.” (01:53)  

“The greatest R.O.I., return on the investment, of your time, of your energy, of your focus, and of your money, is in investing in training your team.” (05:54)  

“If we see the reality of what we do and what’s at stake and we don’t respond appropriately, to me that’s an incongruency.” (07:52)  

“There’s three things that are going to happen as a result of this [proper training]. Number one: the practice is gonna grow. Number two: your income and impact is gonna grow. And number three is your freedom is gonna grow as a leader.” (11:06)  

“Your investment in training your team and developing your team has trumped the value of marketing.” (11:54)  

“Training, it’s cultural.” (14:32)  

“‘A’ players want to be trained. They want to be developed. And they will not tolerate ‘B’ or ‘C’ players.” (17:10)  

“Topgrading says that hiring the wrong person is gonna cost you three times their salary that year. Losing the right person will cost your five times their salary that year. That outta pain you.” (19:10)  

“Training implies role playing. You’re either meeting, or you’re studying and learning, or you’re training. And training means role playing.” (23:14)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Circle of Docs Website

BOOKS MENTIONED

Drive: The Surprising Truth About What Motivates Us

00:52 – Dr. Stephen and Dr. Pete recap Part 1 of the episode focused on People

02:02 – The importance of people doing the right work

03:15 – Revisiting the basketball analogy

05:13 – Defining ‘scorecards’

08:45 – The importance of focus

09:34 – Revisiting the three aspects of a CEO’s job

10:24 – Dr. Pete poses a hypothetical situation

13:34 – Creating greater clarity and focus

14:35 – The Retention example

17:54 – Creating an understanding of the big picture within your team

19:46 – Proactivity vs. Reactivity

21:47 – Doing work the right way

22:45 – The importance of investing in training your people

23:05 – Scalability vs. Durability

24:21 – Dr. Pete urges the audience to set a goal and take action to achieve that goal

EPISODE QUOTES

“When you get the right person in the right position, and they’re doing the right work and they’re doing it the right way, what now is happening is they’re winning and you’re winning.” (01:28)

“We love to say, ‘God only makes geniuses.’ And, the job of the CEO is to recognize that and put a person in their position of genius.” (08:00)

“Focus is what makes the difference between busyness and productivity.” (08:46)

“We like to say, ‘Everyone’s responsible, but only one person is accountable.’” (10:19)

“You don’t get what you want; you get what you measure.” (19:44)

“Scalability means that you can do more, give more, love more, serve more. You can make a bigger impact and a bigger income, but it doesn’t have to all be done by you.” (23:05)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

01:27 – Introducing today’s topic, People, Part 1

02:08 – The Four ‘Rights’  

02:30 – Dr. Stephen and Dr. Pete read some listener reviews  

05:58 – The difference in mindsets between a traditional owner/operator and a CEO  

09:38 – Why finding great talent is an investment  

11:01 – The basketball analogy  

14:03 – Breaking down the core roles of the many chiropractic players  

17:13 – Identifying where you fit into your business  

19:25 – Analyzing the four boxes of the organizational chart  

23:35 – Establishing clarity within your organization  

24:07 – The Accountability Chart  

25:00 – Dr. Pete talks about the three bullets on a CEO organizational chart  

27:48 – Dr. Stephen lists some of the many jobs that comprise a chiropractic practice  

31:05 – Dr. Pete invites the audience to join them for Part 2 of this topic on People  

EPISODE QUOTES

“For you to go full circle and to close the loop with your people, you gotta take four rights. You gotta get the right people in the right position doing the right work in the right way.” (02:08)  

“When you get the right group of people in the same room ya know, it’s one plus one plus one equals one hundred and eleven when you’re building the right team.” (05:51)  

“Your number one growth strategy is invest in your team. Your number two is marketing. That’s big.” (09:57)  

“One of the keys to create alignment in your organization is you have to have clearly defined roles. And, when you have a clearly defined role, the next step would be to find the right person and put them in a position of their strength.” (13:06)  

“What we wanna do is we want to take that org chart to the next level and turn it into an accountability chart. And the accountability chart says ‘This is how our business runs.’” (21:58)  

“Clarity is the greatest accelerant, right? Accelerant towards what you’re trying to produce.” (23:39)  

“I think one of the first people that you should do an accountability chart for is for yourself.” (24:46)  

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

01:32 – Introducing today’s topic, Systems

EPISODE QUOTES

“A vision without systems is a dream, but a vision with systems is a mission.” (02:08)

“You can have systems built around yourself. That is not scalable. That is not durable. That is not transferrable. What you’ve done is you’ve built a really good job, but that is not a business.” (08:50)

“The most successful companies, what they’ve done is they have a clear premise. They have clear core values defined. They have a clear vision and they have a clear mission.” (15:05)

“It’s not enough just to identify that person and then delegate to them. There’s gotta be some follow up and follow through that comes with that. This accountability that comes with delegation is absolutely critical.” (19:43)

“You don’t get what you want. You get what you incentivize.” (22:58)

“It creates such a peace in the organization, such a culture, when you have the meeting rhythm culture.” (31:31)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

00:49 – Introducing today’s topic, Leadership

EPISODE QUOTES

“Your retention is a reflection of your clarity.” (01:02)

“People leave chiropractic care because they lack clarity around the value of staying under regular chiropractic care.” (03:57)

“It cost four times more money to gain a new client than it does to retain a current client.” (05:50)

“Retention is the ultimate ‘win-win-win.’” (12:37)

“Losing patients is off-purpose.” (13:32)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

00:45 – Introducing today’s topic, Leadership

EPISODE QUOTES

“What chiropractic needs is more successful chiropractors and what chiropractors need is to develop the leadership muscle.” (03:50)

“When you talk about conviction, we’ve got to have an awareness that it’s not just your conviction as the owner, as the leader, as he CEO. You’ve got to make sure that everybody on your team shares the conviction.” (10:30)

“Every new patient that ever walks into our clinic ever…write this down; they’re looking for two things. They want connection and direction.” (17:11)

“The first thing we want to do is make connection, right? And, the second step is to be able to give direction. And these things are based on conviction.” (19:45)

“The patient has to feel like they’re in the right place. They have to have that conviction. And that happens when you successfully create the empathetic connection.” (22:14)

“What the world needs right now is chiropractic and what chiropractic needs right now is more successful chiropractors.” (23:44)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website