There are three ways marketing gets screwed - we discuss them all to help you unscrew marketing.

In the episode, we get into:

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Our friends over at winning by design is about to drop new research - suggesting that we might just have lost GTM fit.

In todays episode, we discuss the research, and as usual what companies can do about it.

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Today we talk with Norman about two unconventional underdogs, Google and Uberall, and how they changed the perception.

We get into:

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If sales reps only spend 1/3 of their time selling... What are they doing with their time? And how can you fix it?

Also.. Maybe people don't know what selling entails? Irregardless, we dive into:

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It's time to wrap the year - and what better way than to revisit some of the great conversations we've had with our guests.

In this episode, you'll hear:

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How do you get more predictive and more foresight? You make GTM forecasting a part of your rituals. 

And that's exactly what we discuss in todays episode

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What does it look like inside the engine room of a hypergrowth company?

That's exactly what we discussed with Arun Mani, CRO at Pleo.

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Lots of succesfull companies were built on OK customers, an OK team and with an OK infrastructure. Today, that's not enough.

We cover the latest benchmarks from OpenView, and discuss what it means.

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Whether you've just started annual planning now or are already done (lucky you) - you should consider running an assessment of your GTM.

It'll help you find problems you didn't even know about. That's why we brought in Anders who's done lots of those.

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Sales forecast have little to do with revenue growth. It's a great method for coaching and training - but not managing revenue growth.

We discuss the limitations - and what you can do instead to manage revenue.

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