At what point should a gym owner stop coaching and start leading? Knowing when to step back from the floor can make or break growth.

Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, boost revenue, and build smoother systems—without the chaos of complex marketing tactics.

Episode Highlights

This episode breaks down when it’s time for gym owners to hire a full-time coach and step out of day-to-day coaching. Tommy Allen explains the key revenue and membership benchmarks that signal it’s time to delegate so that owners can focus on growth, operations, and retention.

Key Takeaways

• A good time to hire a full-time coach is when the gym reaches 75–100 members and generates $15,000–$20,000 in monthly revenue.

• Delegating coaching allows owners to focus on marketing, systems, and operations that sustain long-term growth.

• Group sessions exceeding 15 people can impact quality—another sign it’s time to bring in coaching support.

• Profitability, not just revenue, determines when hiring makes financial sense.

• Stepping back from coaching frees up time to refine processes and attract more clients.
  

Episode Chapters

00:00 Intro

00:18 Question of the Day: Revenue and Coaching

01:10 Delegating Coaching Responsibilities

Call to Action

If this episode helped clarify when to make that next big hire, make sure to follow the show for more real conversations on gym growth and marketing that actually works.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in! Keep building, keep leading—and we’ll catch you in the next episode of Gym Marketing Made Simple.