
Sign up to save your podcasts
Or


Send us Fan Mail
Launching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.
Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3
Start strong from day one, let’s map out your PPC launch strategy together: https://bit.ly/3ZlHh6G
#AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 - How Many Campaigns to Launch With a New Product
00:26 - Longtail Keyword Strategy Using Competitor Research
01:26 - Targeting Luxury Niches and Differentiation
01:48 - Best Match Types for Product Launch Campaigns
02:17 - Why Ads Don’t Convert Immediately at Launch
03:07 - Understanding Ad History and Conversion Delay
03:16 - Keep Winning Keywords in Campaigns With History
03:44 - Can You Launch Without PPC on Amazon?
04:26 - Ideal PPC Budget for a 500-Unit Product Launch
04:48 - Why Ad Spend Matters Less Than Performance Metrics
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show
By Steven Pope5
3737 ratings
Send us Fan Mail
Launching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.
Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3
Start strong from day one, let’s map out your PPC launch strategy together: https://bit.ly/3ZlHh6G
#AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 - How Many Campaigns to Launch With a New Product
00:26 - Longtail Keyword Strategy Using Competitor Research
01:26 - Targeting Luxury Niches and Differentiation
01:48 - Best Match Types for Product Launch Campaigns
02:17 - Why Ads Don’t Convert Immediately at Launch
03:07 - Understanding Ad History and Conversion Delay
03:16 - Keep Winning Keywords in Campaigns With History
03:44 - Can You Launch Without PPC on Amazon?
04:26 - Ideal PPC Budget for a 500-Unit Product Launch
04:48 - Why Ad Spend Matters Less Than Performance Metrics
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show

228,335 Listeners

2,626 Listeners

21,126 Listeners

211 Listeners

4,459 Listeners

62 Listeners

886 Listeners

98 Listeners

531 Listeners

2,679 Listeners

40 Listeners

28 Listeners

151 Listeners

28 Listeners

95 Listeners