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The Rise of Virtual Influencers and Global Engagement
Frankie is the dinosaur that went digital.
The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.
In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.
Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn
Engage with Impact Website
Engage with Impact on Amazon
Check out the YouTube Trailer for the Engage with Impact book
Watch Frankie the Dinosaur Video
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
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View all episodes
By Stories and Strategies
5
1313 ratings
Frankie is the dinosaur that went digital.
The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.
In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.
Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn
Engage with Impact Website
Engage with Impact on Amazon
Check out the YouTube Trailer for the Engage with Impact book
Watch Frankie the Dinosaur Video
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
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