Sign up to save your podcasts
Or
Share The Rise of Virtual Influencers and Global Engagement
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Rise of Virtual Influencers and Global Engagement
Frankie is the dinosaur that went digital.
The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.
In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.
Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn
Engage with Impact Website
Engage with Impact on Amazon
Check out the YouTube Trailer for the Engage with Impact book
Watch Frankie the Dinosaur Video
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
View all episodes
By Stories and Strategies
5
1313 ratings
Frankie is the dinosaur that went digital.
The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.
In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.
Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn
Engage with Impact Website
Engage with Impact on Amazon
Check out the YouTube Trailer for the Engage with Impact book
Watch Frankie the Dinosaur Video
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
More shows like Stories and Strategies with Curzon Public Relations
View all
HBR IdeaCast
1,865 Listeners
The Diary Of A CEO with Steven Bartlett
7,466 Listeners
Worklife with Adam Grant
9,183 Listeners
The Spin Sucks Podcast with Gini Dietrich
65 Listeners
The PR Breakdown with Molly McPherson
215 Listeners
On Purpose with Jay Shetty
26,881 Listeners
Think Fast Talk Smart: Communication Techniques
772 Listeners
The Prof G Pod with Scott Galloway
5,410 Listeners
Self Storage Investing
38 Listeners
On Top of PR with Jason Mudd
40 Listeners
IMO with Michelle Obama and Craig Robinson
12,863 Listeners
Sold in the 6ix - Toronto Real Estate
0 Listeners
ReThinking
622 Listeners
Realty Life
0 Listeners
The Safety Moment by Utility Safety Partners
0 Listeners
Parenting and Personalities
7 Listeners
On with Kara Swisher
3,327 Listeners
The Mel Robbins Podcast
19,479 Listeners
HBR On Leadership
160 Listeners
Beneath the Law
0 Listeners
Toronto Real Estate Investing with Nicole
0 Listeners
When It Hits the Fan
35 Listeners
You Are More, With Emily Cave Boit
8 Listeners
Forthlane Features: Conversations on Global Wealth and Asset Management
0 Listeners
Mind Your REAL ESTATE Business: Coaching to Close
0 Listeners