In this episode of "The Roofer Show," Dave Sullivan, aka The Roofer Coach, chats about what sets residential and commercial roofing apart. With over 30 years under his belt, Dave shares his story of growing a family business into a thriving eight-figure company. He talks about why it's crucial to know your reasons for moving into commercial roofing and dives into some essential strategies like having solid reporting systems, keeping an eye on quality, planning ahead, and understanding job costs. Dave also stresses the importance of managing your finances well and encourages listeners to reach out if they need help making the switch to commercial roofing. If you’re ready to get serious and focused on your business, you’ll want to tune in to hear more!

What you’ll hear in this episode:

• Comparison between residential and commercial roofing
• Importance of understanding motivations for transitioning between roofing types
• Distinct marketing strategies for residential vs. commercial roofing
• Financial considerations and resource requirements for commercial roofing
• Challenges in recruitment and training for commercial roofing projects
• Risk management and warranty claims in commercial roofing
• Defining target markets and building client relationships
• Importance of emergency services and maintenance contracts
• Operational strategies for effective project management and quality control

Resources Mentioned: 

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Today, we chat with Greg DeSimone from Catapult Advisory Group about figuring out what roofing businesses are really worth. We dive into why it's crucial to know your company's value, especially when dealing with private equity or thinking about mergers and acquisitions. Greg points out that having a strong management team, clear financials, and a solid strategy are key to catching the eye of potential buyers. He also shares how having niche skills can really boost a company's market value. Plus, we talk about why it's smart to start prepping your business for sale way ahead of time and offer some great resources for contractors who want to up their business game.

What you’ll hear in this episode:

• Business valuation for roofing contractors
• The role of private equity in the roofing industry
• Trends in mergers and acquisitions within home services
• Importance of preparing a business for sale
• Strategies for creating a transferable business
• The significance of financial transparency and accurate record-keeping
• The impact of management teams on business value
• Understanding EBITDA and its relevance to business valuation
• The concept of controlled growth versus rapid growth
• Options for contractors considering a sale or transition of ownership

Resources Mentioned: 

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk. Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key metrics so you can make smart business choices. Overall, the episode highlights the need to build strong relationships and offer top-notch service to succeed in the competitive roofing world.

What you’ll hear in this episode:

• Challenges in lead generation and customer acquisition for roofing contractors
• Importance of maximizing the value of existing leads rather than just increasing lead volume
• Effective marketing strategies for roofing contractors, including SEO and content creation
• Building relationships and trust with potential clients
• The role of video content in marketing and establishing connections with customers
• Impact of traditional marketing methods, such as yard signs and postcards, on customer engagement
• The necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratios
• Value of referrals and exceptional customer service in generating high-quality leads
• Strategies for creating a sustainable marketing approach that adapts to changing market conditions
• Having a clear business plan and proactive leadership in achieving business goals

Resources Mentioned: 

Connect with Brad Akers:  Website, The Built Right Contractor, and 832-275-0581

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectively. Integrating financing into business strategies can enhance sales and customer satisfaction, so tune in to hear more!

What you’ll hear in this episode:

• The critical role of financing in the roofing industry
• Changes in the financing landscape and consumer preferences
• Importance of offering financing options to increase sales
• Strategies for effectively presenting financing to customers
• Common misconceptions among contractors regarding financing
• Significance of training and education for contractors on financing
• Impact of financing on customer satisfaction and project accessibility
• Tools and technologies to streamline the financing application process
• Building authentic relationships with consumers through financing discussions

Resources Mentioned: 

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Connect with Christopher Scoville

Improvifi

LinkedIn

Facebook

Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and underscores creating a business that allows for personal freedom. We hope this episode will help contractors improve their operations by learning from past mistakes and setting actionable goals for the future.

We hope what is shared with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2025!

What you’ll hear in this episode:

• Reflection on the past year (2024) and preparation for the upcoming year (2025)
• Common mistakes made by roofing contractors
• Importance of having a clear business plan and understanding success metrics
• Understanding and targeting the ideal customer for effective marketing
• Strategies for appropriate pricing and avoiding under-pricing services
• Building a business that allows for personal freedom and work-life balance
• Emphasis on learning from past mistakes and experiences
• Importance of financial understanding, including cash flow and gross profit
• Implementation of processes and systems for operational efficiency

Resources Mentioned: 

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. 

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!

Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.

Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.

What you’ll hear in this episode:

• How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractors
• How Roof Quote PRO works like no other tool in the roofing industry
• How to give the customer a great experience with Roof Quote PRO
• John’s perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various ways
• Why customers trust a roofing business more if you are transparent with your price
• Why price is just one of the pillars that customers consider in the value their roofing contractor can bring them
• How Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leads
• What Mike sees in lead magnets that actually work
• Why the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”
• Mike’s overview of the new features in Roof Quote PRO that will enhance the customer experience

Resources:

Connect with Mike Goldenstein:

Website, Instagram, Facebook, and LinkedIn

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more!    

Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship work. His attorney, Michelle Le, joins us to give valuable insight from her role in the process. She is the owner of her practice, the Law Offices of Michelle C. Le, and is licensed to practice law in four states: Texas, Colorado, Kansas, and Mississippi.     

What you’ll hear in this episode:

• What Brian gets out of our residential mastermind group at The Roofer Coach
•  Brian’s background and work as the owner of Modern Roofing Group
• Michelle’s background and work as the owner of her law practice
• What Brian sees as the problem AND the solution in working with insurance companies
• How Brian gains the trust of the homeowner by being transparent and educating them about the roofing and insurance claim process
• Why Brian works with Michelle to address problems when insurance companies don’t want to pay    
• How Brian works with insurance adjusters and gets paid
• How Michelle works on a contingency fee agreement to get paid
• What roofing contractors can do to improve their process and get paid
• Brian’s recent rebrand and how it’s made him easier for people to find

Resources Mentioned: 

Connect with Brian Huf: Modern Roofing Group website  or text 720-334-3449  

Connect with Michelle C. Le: The Law Offices of Michelle C. Le website  or text 210-491-2054  

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it serve you, not the other way around.

What you’ll hear in this episode:

• Importance of business planning for roofing contractors in preparation for 2025
• Understanding financials and the necessity of regular financial reviews
• The concept of the "three-legged stool" of business: selling work, doing work, and keeping score
• Job costing and financial tracking to improve profitability
• The significance of accurate estimating and managing labor costs
• Development of structured marketing strategies for lead generation
• Importance of tracking key performance indicators (KPIs) for business health
• The role of customer reviews in building trust and credibility
• Strategies for setting realistic sales and profit goals based on historical data
• Encouragement for contractors to seek support through coaching and CRM solutions

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

In this episode, John DeLaurier and I discuss our WHY, which is the most important thing about

your business. Why do you want to run a roofing business in the first place? Knowing and

understanding your why is the best way to come into 2025 prepared for success. Join us to

learn more about aligning with your why and having a plan to accomplish it in the coming year.

What you’ll hear in this episode:

● What’s new with John DeLaurier? Learn why John’s company has rebranded to

Roofvana.

● The value in consulting a trademark attorney and prioritizing your brand (Spend the

money to protect yourself!)

● Identify your WHY.

● John’s perspective on his WHY about income and what he wants his days and weeks to

look like

● Risks, being relentless, and learning from your failures

● Want to be a wise business owner? Be willing to learn and educate yourself.

● Become a great leader in your business.

● The value of mentors and accountability partners for EVERY business owner

● More profit over more sales!

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more!

Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth. 

What you’ll hear in this episode

• Why a relationship with an ad agency doesn’t work for roofing contractors: “YOU need to steer that ship!”
• Why in-house marketing allows for more clarity, transparency, and tracking the numbers
• How to get started with a marketing program through Contractor Dynamics
• Why a business owner has to take extreme ownership of their marketing
• How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.)
• Why success happens when the marketing team and sales team are collaborating
• Why you should be marketing all year long and always align with your core values
• How to begin with a marketing budget
• How to focus on differentiating your business and demonstrating your value
• How to be “5-mile famous”

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!