Move beyond gimmicks. The real ice cream revolution is happening where value meets quality. As consumers rethink indulgence, the market rewards those who master affordability without compromising taste. Who will thrive when customers want luxury for less? / Round Table's Happy Place (16:51)! On the show: Steve Hatherly, Niu Honglin & Yushun

Move beyond gimmicks. The real ice cream revolution is happening where value meets quality. As consumers rethink indulgence, the market rewards those who master affordability without compromising taste. Who will thrive when customers want luxury for less? / Round Table's Happy Place (16:51)! On the show: Steve Hatherly, Niu Honglin & Yushun

Move beyond gimmicks. The real ice cream revolution is happening where value meets quality. As consumers rethink indulgence, the market rewards those who master affordability without compromising taste. Who will thrive when customers want luxury for less? / Round Table's Happy Place (16:51)! On the show: Steve Hatherly, Niu Honglin &amp; Yushun

The scoop on the ice-cream market

Round Table is a premier English radio/podcast show, straight from Beijing. Hear what's buzzing on the Internet and the main streets, see the latest lifestyle trends, and feel the pulse of life in China, Round Table is your golden ticket. With dynamic cultural exchanges between hosts from diverse backgrounds, we take you on a journey deep into modern China.We invite you to join our conversation! Shoot us an email or a voice memo at roundtablepodcast@qq.com. Let the fun begin!

Society & Culture

Round Table is a premier English radio/podcast show, straight from Beijing. Hear what's buzzing on the Internet and the main streets, see the latest lifestyle trends, and feel the pulse of life in China, Round Table is your golden ticket. With dynamic cultural exchanges between hosts from diverse backgrounds, we take you on a journey deep into modern China. We invite you to join our conversation! Shoot us an email or a voice memo at roundtablepodcast@qq.com. Let the fun begin!

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