Julianne Fraser is a superstar influencer marketer with experience shaping the influencer strategy for your favourite millennial brands like Brooklinen, Sakara Life, Seed Probiotics, and Our Place. 

Not every founder will have the opportunity to work directly with Julianne or her agency, Dialogue, but you can DIY your way to an impactful influencer marketing strategy with the advice she shares in this episode. 

We discuss:

• Her secret sauce for creating a resonant brand.
• What kind of budget you need for influencer marketing.
• The 3 ‘types’ of influencers and how to decide which ones you should partner with.
• Creating goals and objectives for your influencer campaigns.
• What types of content are performing well on social right now.
• How to know it’s the right time to invest in influencers.
• More tips every entrepreneur should know before investing in influencer marketing.

Enjoy the episode, and don’t forget to drop a five star review wherever you listen to pods :)

LINKS:

Follow us on IG! www.instagram.com/femalefounderworld

Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy 

Connect with Julianne Fraser on IG! www.instagram.com/juliannefraser

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