My inspiring, intriguing, and mad scientist-esque smart drugs and nootropics expert guest on today's show is Mark Effinger, AKA "Mr. Noots."

Together, Mark and my buddy Matt Gallant (CEO of biOptimizers) masterminded Nootopia, the first-ever company to offer 100% personalized, customized nootropics stacks. Previous articles & episodes:

• The Ultimate Guide To Nootropics: Part 1
• The Ultimate Guide To Nootropics: Part 2
• Microdosing, Nootropics, Psychedelics, & Plant Medicines

A seasoned entrepreneur and intrapreneur (entrepreneur while working within a large organization), Mark has been successful in industries from advertising to lasers to software and more. Companies turn to Mark for his clear grasp of the startup-to-sellout process, and he's passionate about working with CEOs, company founders, and management. Mark is a specialist in biochemistry, hormone and brain optimization, product development, social media, online media, software development...you get the idea. 

The death of Mark's former wife from a painkiller overdose put him on the path to creating high-performance experiential nutritional supplements. After four years of development, he released a product called "Limitless NZT-48," as in the movie. Mark considers the biggest challenge with nootropics to be that everyone’s brain chemistry is unique. For the first time ever, Nootopia has solved this with a personalized process and product. First, you fill out an intake form. They use this to evaluate your goals and brain chemistry, then customize their nine core blends. Whether you want to say goodbye to afternoon energy crashes, increase your verbal fluency, boost your emotional intelligence, or reach other optimization goals, Nooptopia gets you 100% personal help every single day. The system even comes with an app that guides you every step of the journey and allows you to give feedback to customize your blends even further.

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