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In today’s episode, we cover culture with Dr Marcus Collins. Marcus is an award-winning marketer and cultural translator, the head of strategy at Wieden+Kennedy New York, a clinical assistant professor of marketing at the Ross School of Business, University of Michigan, and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. 

Culture is as much a part of everyday life as the air we breathe, but how do we define what a culture is, what is the secret that marketers use to tap into culture and motivate you to take action, and how do you build your own culture (or find a new one)?

Learn more about your ad choices. Visit megaphone.fm/adchoices