What if your wellness business could run with a waitlist of ideal clients—without hustle or burnout?

In this episode, Cate Stillman talks with Jennifer Orechwa, CEO of Salt Marketing, about how storytelling, clear strategy, and aligned offers can transform your marketing and attract the right people—consistently.

Jennifer shares practical frameworks to move from transactional selling to transformational client relationships, why so many wellness pros struggle with conversions, and how you can create a system that keeps your calendar full.

✅ What you’ll learn:

• How story-based marketing builds trust and demand

• Steps to create offers that naturally generate a waitlist

• The role of strategic clarity in scaling your business

• Common marketing mistakes wellness pros make—and how to fix them

💡 Whether you’re a coach, healer, or entrepreneur, this conversation is packed with actionable insight to help you lead with purpose, not pressure.

 

👤 About the Guest – Jennifer Orechwa

Jennifer Orechwa is the founder and CEO of Salt Marketing, where she helps purpose-driven professionals create story-based marketing systems that generate consistent leads and build powerful personal brands. With a background in content strategy and a passion for transformation, Jennifer empowers clients to design businesses that reflect their values—while attracting clients who are truly aligned.

 

👩‍💼 About the Host – Cate Stillman

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

• PRIMAL HABITS: https://amzn.to/3OvfPOx

• Uninflamed: https://amzn.to/3UUBgJ2 

• Body Thrive: https://amzn.to/3udNFR0

• Master of YOU: https://amzn.to/3OlfoGn