Have you ever said, "This is my last drink," only to find yourself drinking again? In this powerful episode, Coach Victoria English unpacks the neuroscience of this cycle of broken promises.

She explains how this repetition trains your brain to expect self-betrayal, weakening the prefrontal cortex and leading to a quiet erosion of your identity.

But there is hope. Learn how to use neuroplasticity and small, repeatable wins to repair self-trust and rebuild your identity as someone who follows through, shows up, and shines.

Discover how a 90-day alcohol-free journey can completely rewrite your future.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear