The Side Hustle Show

Teresa Greenway is a mother of 10 who went from working part-time in a bakery to making $5k a month doing what she loves – baking and teaching others how to bake.

More specifically, she teaches how to bake perfect sourdough bread.

Teresa has built a really cool business around this niche at NorthwestSourdough.com.

In the past couple of years, her main revenue driver has been Udemy courses, to the tune of several thousand dollars a month.

The main driving force behind this? It turns out Teresa's secret weapon is a huge Facebook group of engaged followers, fans, and fellow bakers.

With almost 35,000 members, it's one of the largest baking groups on Facebook, and Teresa said it all started “by accident” back in 2013.

Since then her business and revenue have grown faster than a loaf of her sourdough bread. Teresa earned $1k in the month she released her first Udemy course in April 2015, and it was a life-changing moment. She went on to earn $20k in her first year, and now consistently brings in $4-5k a month.

Teresa did all of this will little to no promotion or marketing. Tune in to hear how she grew her Facebook group so fast, why she decided to start selling courses on Udemy, and how she also uses YouTube and ebooks to drive traffic to her courses and group.

Full Show Notes and PDF Highlight Reel: Why a Facebook Group Should be Part of Your Marketing Strategy

You can be a creator or a consumer, but it’s the creators that get paid.

I’ve argued before that creativity is the most important skill for entrepreneurs because before you can sell anything, you have to create that value proposition.

But what if you’re not creative?

I believe we all have that innate creative spirit in us somewhere, it’s just a matter of flexing that creative muscle.

In this episode, I talk with Carol "Stash" Stanley of StashSports.com, and David Fedewa who is an inventor mentor at InventRight.com.

Stash holds six patents related to products in the baseball and softball world, as well as footwear safety. She’s worked on these products as a side hustle while working full-time at the University of Virginia.

David Fedewa is a serial inventor who has taken the product licensing route as described by Stephen Key in episode 173 to earn passive income from his product ideas.

Tune in to hear how they come with ideas, how to unleash the creativity in your own head, and what to do with those ideas once you have them.

Full Show Notes and PDF Highlight Reel: How to Cultivate Creativity Like an Inventor

As the author of more than 70 books, Steve "S.J." Scott is one of the most productive and disciplined people I know.

His latest title, Habit Stacking, became a Wall Street Journal Bestseller and served as the inspiration for this episode.

(Long-time listeners might remember Steve from WAY back in the archives; he was my guest in episode 9 where we discussed how to earn money as a side hustling author.)

This time though we're diving into a few of the habits that allow Steve to continually drive his business forward, and lead a healthier and happier life. Plus, you'll learn why we think they're important and how you can apply them in your own life.

The 10 habits we cover are:

As you can see, they're not all directly business-related, but most take 5 minutes or less and are designed to increase your productivity, reduce stress, prioritize your workload, and help you find a healthy work-life balance.

Tune in to hear how Steve and I incorporate these habits into our daily routines (or plan to, in my case). As you'll see in the links section below, there are a lot of books, apps, and resources mentioned.

Full Show Notes and PDF Highlight Reel: 10 Foundational Hustle Habits to Improve Your Health, Wealth, and Happiness

Noah Kagan is Chief Sumo and founder of Sumo.com and AppSumo.com. He blogs about his personal and business experiences at OkDork.com, and his new podcast is called Noah Kagan Presents.

Noah has built up a number of successful businesses and is always toying with new ideas or looking for the next big business opportunity, so he was the perfect person to brainstorm with.

If you’re stuck at the idea generation phase or pulling the trigger on your ideas, this episode is going to give you food for thought. Noah is a master at this stuff and doesn't sugarcoat anything.

And if you already have an idea you’re sitting on, he explains exactly how he validates his own ideas before moving forward and what steps you need to take.

Don’t be afraid of failure either. “I’ve never actually met someone who has made money or grown successful businesses that hasn’t had things that didn’t work out,” Noah said.

Tune in to hear how Noah comes up with interesting and unique business ideas, how he validates them, and how he splits his time between content creation and marketing.

Full Show Notes and PDF Highlight Reel: How to Quickly Brainstorm and Validate Business Ideas, with Noah Kagan

The best advice from my last 49 guests.

At the end of nearly every episode of The Side Hustle Show, I ask my guests for their #1 tip for Side Hustle Nation. There’s always a great variety of responses, and I wanted to take some time today to go through some of my favorites from the past 50-ish interviews.

I first did this for episode 50, which was my first-ever solo podcast recording, and then again in episode 124 and episode 177. If you like this short-and-sweet meta-style show, be sure to check out those ones from the archives as well.

And even though my primary motivation is to extract helpful tactics for you, the listener, I can't help but learn from my guests as well. You never know when inspiration will strike or where you'll hear the one insight that has a huge impact.

These episodes are a lot of fun to put together, and give me an excuse to revisit some of my favorite moments and wise words from the show.

From the last 49 guests, the 3 most common #1 tips I heard were:

While those might sound overly generic, don't be quick to dismiss them. If all these really smart and successful people keep saying these episode after episode as their “#1 tip,” I think they’re worth paying attention to.

What action can you take today to apply those tips?

My #1 Tip? Find your WHY.

Why side hustle? What are you trying to build? What will that afford you?

At the end of this episode, I share a new #1-ish tip: if success is owning your calendar and being free to spend your time how you like, start doing it today in some small but meaningful way.

Full Show Notes: What I've Learned and Applied from 49 Awesome Entrepreneurs - Part 4

As one of several side hustles, Ryan Dowd runs HomelessLibrary.com, a training program that teaches librarians how to confidently and compassionately deal with their homeless patrons.

It’s something a little different from the business-to-consumer model we usually see with online course sales and comes with some advantages over the B2C market — namely potentially higher prices and the ability to perform direct outreach.

By day Ryan is the executive director for a homeless shelter in Illinois, but on the side he’s also an adjunct professor, a practicing attorney, and he’s writing a book — in addition to the 3-15 hours a week he spends on HomelessLibrary.com.

(And he’s married with a couple kids, so it’s fair to say he’s a busy guy.)

Ryan was working at the homeless shelter when a friend asked if he would speak at a local conference about homelessness to a group of librarian executive directors.

His talk went so well he started receiving offers to deliver training in person at libraries. Not having the time to travel to different locations, Ryan recorded a 30-minute video, posted it on YouTube, and sent people the link.

Now with over 13,000 views, his video has become a staple training tool for librarians across the country and there was a demand for more.

Ryan capitalized on this by recording a longer, more in-depth training. He broke it up into modules and began selling it to libraries across the US.

Tune in to hear how that first conference speaking gig Ryan did for a friend turned into a successful side hustle selling B2B online courses and started what he calls, “A crazy wild ride with a completely accidental start.”

Full Show Notes and PDF Highlight Reel: Selling Digital Products to Business or Government Clients: An Online Business Success Story with a Twist

Listen in on a real-life side hustle coaching call with customer acquisition and retention strategist David Hutcherson (he's the client), and sales pro Brendan Alan Barrett (he and I share the coaching duties).

On the heels of last week's sales-themed episode, I invited Brendan on because of his sales background both with companies large and small.

We're joined by our "client" David, who's seeking to grow his freelance/consulting side hustle and build on his decade of experience in customer service.

We dive into where David is at in his business today, how he got his first few clients, and where he'd like to go from here.

The good news is he's not starting from scratch. He's had a handful of clients for community management and customer market research gigs, including the world famous improv theater Second City, but nothing recurring and not much in the pipeline at the moment.

We do our best to point him in the right direction and get him to try and figure out what exactly is the service he offers and who he offers it to. And we just might have a breakthrough on that front about 20 minutes in.

Tune in to hear the types of questions you'll have to ask yourself in a service-based side hustle. Put yourself in David's shoes as you listen and think about what you'd do in his position -- and your own.

Full Show Notes: Side Hustle Sales Coaching: What Do I Do and Who Do I Do it For?

“People don’t buy intellectually, they buy emotionally,” Jim Brown told me. By taking a unique approach, understanding your demographic, and identifying the pain points you can solve, you can attract clients and increase sales.

Jim is a former professional wrestler, a Marine Corps vet, a sales coach, and is the founder and host of the SalesTuners podcast at SalesTuners.com.

In this year’s survey results, a lot of Side Hustle Nation readers said they needed help growing their business and attracting new customers. This is exactly what Jim does with his clients, and he shares his tactics and processes in this episode.

As entrepreneurs and side hustlers, we are all the VP of sales for our own businesses. The only person driving a company forward in the early stages is the founder, and nothing happens until someone sells something to someone else.

Tune in to hear how you can 10x your service business by setting a revenue goal, breaking down the numbers and planning out a step-by-step approach, and making outreach calls the way Jim does with his clients.

Full Show Notes and PDF Highlight Reel: How to 10x Your Service Business in Under Two Years

Ben Foley started writing about how to use mindfulness to reduce stress and anxiety at FullyRichLife.com a little over 6 months ago.

Since then, his little side project has generated over 6000 email subscribers and $10,000 in revenue.

His secret sauce?

Tapping into the big audience of readers on Medium.com.

Having overcome stress and anxiety issues himself, he knew this was a niche he could enter and help others. And, with a different approach to using mindfulness in the modern world to help reduce stress working for him, he knew he had a unique angle to blog about.

Before starting his site in December last year Ben had never even written a blog post. However, after finding a passion for writing and encouraged by positive feedback, he “tripled down” on content and started getting huge exposure almost right away -- something new sites often struggle with.

Related: My free video series on how to start a blog.

Tune in to hear how you can use Medium to growth hack your new or existing site, and how Ben is turning those readers into subscribers and revenue.

Full Show Notes and PDF Highlight Reel: Going Big on Medium: How a New Blogger Got His First 6000 Email Subscribers (and Made $10k) in 6 Months

Perrin Carrell is a senior contributing editor at AuthorityHacker and well-known within the internet marketing community for building niche/authority sites.

He has built several successful sites from scratch, including one recent project that went from a valuation of $0 to $200,000 in just under 20 months.

Perrin started learning about internet marketing and SEO while working a day job at a global communications consulting firm. Desperate to escape the day job and turn his side hustle into a full-time business he started building sites and learning from his failures along the way.

He now has the blueprint nailed for building profitable sites with several different income streams.

From planning the site structure, ordering content, carrying out keyword research, to link-building, Perrin shares exactly how he builds his sites in this episode.

Full Show Notes and PDF Highlight Reel: Affiliate Marketing the Authority Hacker Way: Build a Profitable Website from Scratch