The Side Hustle Show

As co-host of the #1 marriage podcast in iTunes, the ONE Extraordinary Marriage show, Tony DiLorenzo speaks to a worldwide audience about sex, love, and commitment. Along with his wife Alisa, their goal is to reach as many couples around the world as they can, equipping them with the tools and strategies they need to create an extraordinary marriage.

With a hugely popular blog and podcast, Tony is a little modest in saying, “that’s consistency over 7 years.” Tony and Alisa sell coaching services, their own products, promote affiliate products, and have sponsorships as some of their income streams. Over the last 7 years they have come a long way with their brand from a side hustle hobby to a full-time business.

Want to start an online business of your own? It starts with a website, and my free 6-part video series walks you through how to set it up without breaking the bank.

Tune in to hear Tony taking me through the steps he took to build up his podcast to over 150k downloads a month, the tools and techniques he uses to drive traffic to his lead magnets, how he has a tiered upsell funnel, and how he and his wife have built up profitable and diverse income streams.

Full Show Notes and PDF Highlight Reel: From Content to Cash Flow – Affiliate Marketing and Automated Sales Funnels

You may remember Rosemarie Groner from episode 142 of the Side Hustle Show last year. She revealed how her blog Busy Budgeter was just a year old and receiving around 400,000 pageviews and making around $5k a month — primarily through Pinterest traffic.

It’s almost a year later now and I had to have her back to see how things were progressing. Rosemarie is now regularly making more than $20k a month, and while her pageviews are still at a similar number she has improved her ROI and diversified her traffic and income sources.

Rosemarie is still getting a ton of traffic from Pinterest and explains how she has moved with the changes on the platform to maintain her numbers. She also talks about how she has started focusing on SEO, has built different email lists to sell different products to, and why calculating the ROI on a project should be one of your first considerations.

Her first appearance on episode 142 was one of the most popular shows of last year and I expect this episode to be just as popular. It’s packed with actionable tips and information you can use to increase your own traffic numbers and earnings, along with some of the new tips and tricks Rosemarie has implemented in the last year.

Full Show Notes and PDF Highlight Reel: Building a Blog to $20k a Month and Beyond

Related: Want to start a blog of your own? Check out my free step-by-step tutorial series on how you can get up and running in no time.

It’s time to dive into the ol’ listener mailbag and answer a few questions in this week's edition of The Side Hustle Show. It's been 3 months since the last Q&A show I did and I’ve had quite a few interesting questions come in since then. A common piece of advice you'll hear is to take audience questions and turn them into content, so here's a meta example of that in action.

Full Show Notes: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You: 20 Questions with Nick

This week’s episode was something a little different as I was joined by three of my favorite productivity podcasters, Erik Fisher, Mike Vardy, and Paul Minors. Combined they have more than 300 productivity-themed podcasts under their belts and represent 3 different countries! Since getting the most out of our limited time is a ongoing struggle for side hustlers, I invited them on the show for a unique roundtable format to see what's working today and what wisdom we can glean from their archives.

Full Show Notes and PDF Highlight Reel: Prioritization, Elimination, Automation, and Delegation for Side Hustle Nation: A Productivity Roundtable

Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space. When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, "That's cute, but let me show you how it really works." As you might have guessed, that subscriber was this week's guest, Adam Houge.

Full Show Notes and PDF Highlight Reel: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author

"Find a hot trend and piggyback on it," Toni Anderson told me. And that's exactly what she did in launching her ecommerce business last year in the jewelry niche. It's not just generic jewelry, but jewelry designed to specifically ride on the "essential oils" trend. Toni said 90% of her business comes through Amazon vs. her own storefront, but that she and her partner did $190k in sales in their first 7 months!

Full Show Notes and PDF Highlight Reel: A 6-Figure Amazon FBA Business in 7 Months

On any given weekend in San Francisco, out of earshot from the barking harbor seals at Pier 39 and the clang of the cable cars, a small group of urban hikers are exploring the city from a different vantage point. For three hours, they walk, climb, and even slide their way through historic neighborhoods and scenic outlooks. They’re led by Alexandra Kenin, or one of her carefully selected guides, and have paid $49 apiece for this unique travel experience. Alexandra runs UrbanHikerSF.com on the side from her day job as a content writer and editor. More than 1000 people take her urban hikes each year, and she now oversees a team of 4-5 guides that can lead the hikes in her place.

Full Show Notes and PDF Highlight Reel: Getting Paid to Show Off Your City: How to Start a Tour Guide Side Hustle

Kara Lamerato is a work-at-home-mom of 2, but runs a successful business in her spare time. Kara's Vineyard Wedding supplies brides with wine-themed wedding decorations, and has shipped thousands of orders. Kara started the business before having kids while she was still working full-time in private banking. The idea came from her own wedding and thinking there might be other brides out there looking for similar DIY-style items. She put a listing up on Etsy, and a couple of weeks later, she had her first order!

Full Show Notes and PDF Highlight Reel: Starting an Ecommerce Empire on Etsy

Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel. What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even if you don't have thousands of fans waiting for it. And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom's top tips from more than a dozen different bestselling launches.

Full Show Notes and PDF Highlight Reel: Reverse-Engineering a Bestselling Book Launch