Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's inside this episode?

• Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.
• One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has. 
• Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.

• There are four types of search intent: informational, navigational, commercial, and transactional.
• Internal linking is when you link to other pages on your website, and external linking is when you link to pages on other websites.
• Page depth is the number of clicks it takes to get from the homepage to a certain page on the website. The ideal number of clicks is three or less.
• SEO title and meta-description are pieces that you see on the backend of your website for each page. 
• The SEO title should be no more than 67 characters (B) 55-60 characters (Crystal), and the meta-description should be no more than 155 characters.

• On-page SEO is about making individual pages show up in search results. This can be done by focusing on things like the URL, slug, headlines, button copy and images.
• Off-page SEO is about building relationships and getting links from other websites. This can help improve your website's ranking and visibility.
• Technical SEO is about improving the technical aspects of your website to make it more visible and accessible to search engines. This includes things like site speed, sitemaps and mobile optimization.
• Local SEO is about optimizing your website for local searches. This includes things like creating listings on directories and ensuring that your NAP (name, address, phone number) information is accurate across the web

Join in on the conversation!
(Seriously—leave a voice memo or a quick text. We love hearing your thoughts.)

B's links

• Website: brittanyherzberg.com
• Instagram
• Brittany’s One-Stop SEO cheat sheet

Crystal's links

• Websites:crystalw

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!

What's in our 11th Episode?

We are talking all about Google Analytics 4, aka GA-4
What are your thoughts on GA-4?  (⬅️ leave a comment)

• Google is sunsetting universal analytics (UA)
• If you don't have GA for turned on, you're not going to have any data next year.
• In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics.

•  GA4 focuses on engagement metrics vs. negative analytics.
• Create audiences based on predictive behaviors, such as purchase and churn probability.
• Make sure your Google ads account is connected to your GA4 account.

• Brittany has a Squarespace website and wants to set up GA-4.
• To do this, she needs to create a GA-4 Property. 
• Then she can follow the Squarespace tutorial to install the GA-4 code on her  site.

Neil Patel article on Google Analytics 4.

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 10th SEO-focused episode?

• Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services.
• Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with larger brands.
• Erin now writes website copy for small businesses, in addition to staying on with her big brands clients.
• It depends on the business whether the URL slug for an about page should end in a focus keyword phrase. The decision should be based on long-term business growth.
• If you need to make an adjustment, it is suggested to keep the old page as a hidden page on your website with decreased priority. Write a new page for your change and prioritize that in navigation so you won't lose all of the traffic from the old page gradually decreases. 
• Hidden pages can be used to target local SEO without overwhelming the navigation bar Creating creative navigation terms can be an effective SEO tactic, but it is important to make sure that the terms are clear and not confusing.

What did you love learning in this episode?
Leave a voice memo or text right here!

Connect with Erin O!
Website: https://erinollila.com
Podcast: "Talk Copy to Me"
Instagram

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 9th SEO Episode, all about about on-page SEO mistakes?

• Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes.
• You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text.
•It is important to have headlines, buttons, and texts on images for SEO purposes.

• Follow your instincts and be available in a way that people need you.
• Creating services and packages can be challenging, but it is worth it.

What on-page SEO nuggets are going on your to-do list? Tell us here!

B's links

• Website: brittanyherzberg.com
• Instagram:
• Brittany’s One-Stop SEO cheat sheet

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 8th Episode? It's Part 2 with Laura Jawad!

•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2).
• They discussed the importance of using Google as a keyword exploration tool.
• Calls to action and internal linking are important in keeping people engaged with your website.
•Google recently released a core update which has caused some SEOs to see a decline in traffic or ranking.
• Google's goal is to serve up the best answers to questions that are Googled, so if content is expert, trustworthy, and relevant, rankings may shift but will not be taken away entirely.
• Google's algorithm prioritizes three things: expert content, trustworthiness, and relevance.
• Conversion is key - make sure you're clear about what services you offer and how to contact you.
• Instagram success may come down to whether or not someone has "it" - i.e., the ability to produce performative content that will engage an audience.
• SEO has been a business lifeline for Laura, allowing her to continue driving traffic to her website even when she was unable to post regularly due to health challenges.
• By sharing her personal story, Laura has been able to attract compassionate people into her universe and create deeper connections with them.

Leave a text or voice memo with your thoughts on this episode here!

Connect with Laura:
https://www.laurajawad.com
IG: @laurajawadfitness

Crystal's links

• Instagram
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 7th Episode? It's Part 1 with Laura Jawad!

Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective.

• Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their pregnancy, have a powerful birthing experience, and recover afterwards.
• Laura has a PhD in oceanography and was a research scientist for two decades before pivoting to her current line of work.
• She shares her start with SEO when she couldn't find her business in a Google search.
• Laura defines SEO as the art of getting Google to serve you up in search results.
• To build domain authority, Laura writes long form content with keyword research.
• Laura's SEO process includes Googling the seed keyword and then looking at the related queries, people also ask, and Google suggestions. 

Tell us about your story with SEO here!

Follow Laura on Instagram: instagram.com/laurajawadfitness
Visit her website and blog: https://laurajawad.com

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We're talking AI content creation tool Jasper.ai!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

Show Highlights:

• Jasper.ai is a great tool that can help you be more prolific in your online content creation.
• Use Jasper.ai for things like creating meta descriptions, title tags, product descriptions, social media captions, or blogs.
• SEO tools like Ubersuggest, Keywords Everywhere, and Keyword Surfer help with prerequisite keyword research while creating content.
•  Surfer SEO is also helpful for optimizing content for search engines and ranking purposes.

• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Copywriting AI hotter than a firecracker
Artificial intelligence makes it fast & easy to create content for a blog, social media, and more!

Your website could be making you more $$
Learn how to write content for your website that will help you rank better on search engines.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!

What's inside?

• On today’s episode, we discuss their favorite SEO tools for Google.
• Brittany’s top pick is Ubersuggest, which she uses for keyword research and site audits.
• Crystal loves Surfer SEO, which can help you with things like adding missing keywords and adding internal links, as well as giving you ideas for new content.
• Brittany's second pick is the Keywords Everywhere extension to download keywords and export them.
• Crystal's second pick is Ahrefs, which has a free version that lets you utilize some of its features (broken links and other errors) for one website.
• Brittany also touches on how Google's "people also ask"  and "related searches" sections can give you content ideas and different keyword phrasings to consider.
• Crystal's final pick is the Content king app. Content King provides SEO site health feedback in real time and gives you a list of tasks to improve your website's ranking.
• Remember that it takes time for changes to show results- keep at it!

Which tool do you want to start using?

• Start Your Shopify Store
• Surfer's SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Your website could be making you more $$
Learn how to write content for your website that will help you rank better on search engines.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show Podcast!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

Here's some highlights from today's show:

•B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is!

• Repetition is key when it comes to getting your message across on social media.

•Use keywords to figure out what phrases or words you need to have in your captions so that you can show up as the answer to whatever they're searching for.

•An example of this is using the key word "client testimonials" in a caption about gathering client testimonials. 

•Adding keywords to your Instagram handle or profile name is a great way to optimize your social SEO strategy.

• If you already have an Instagram handle that you're happy with, there's no need to change it just for the sake of keywords.

• You can take your best performing Instagram content and repurpose it for your website

What are you excited to implement on Instagram?

• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 2nd episode?
Here's a quick overview:

•People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description.
• The Pinterest profile name is the bold area underneath one's picture.
• It is important to have 10 boards at a minimum, with 20 pins per board.
• Delete is a naughty word on Pinterest- consider hiding or making secret any boards that are not related to business goals.

Make sure you listen until the end to pick up a genius tip for Pinterest if you use Instagram Reels!

Like and subscribe to the Simple and Smart SEO podcast!

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!