We are talking to  Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site!

This is a doozy! Catch the YouTube video here!

Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies.

Welcome to the Simple and Smart SEO Show!
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Watch the episode on Youtube so you can follow along with our screenshares!

1. Screaming Frog is a tool that helps you determine if your images are too large and slowing down your website speed.

• Screaming Frog is a good tool for image compression suggestions.
• Screaming Frog is free up to 500 website pages.

2. Stephanie uses Excel to export image data from Screaming Frog so that she can then upload it into Google Sheets for easier analysis.

• Image sizes, smallest to largest: kb, b, mb, gb, b
• Convert bytes to pixels by inputting your numbers into this converter tool.
• You can also convert bytes to pixels manually by using this formula from pixelconverter.com:
  • Pixels resolution = (8*bytes value)/(bit value) then:
  • Width in pixels = pixels resolution*aspect ration
  • Height in pixels = pixels resolution*(1/aspect ratio)

Stephanie can be found at:
StephanieMarieMarketing.com
Instagram
LinkedIn 

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AFFILIATE LINKS:
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy!

Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan.

Welcome to the Simple and Smart SEO Show!
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1. SEO and Marketing should align with your customer's journey.

• The customer journey is the process of understanding where your customers were before they found you.
• The way that Sunny explains SEO to her clients is by having valuable content that your target customer needs.

2.   Think about how you can help your clients before they even know they need you.

• For customers who are in the pre-awareness stage, it's helpful to provide valuable content that answers questions they may have.
• Consider what other struggles they might be dealing with in their life.
• Provide next steps for people to take after consuming your content.

3. Listen to your clients to understand their different needs.

• Pay attention to the common traits and needs are of your audience segments in order to better serve them.
• Shift focus from general products to more specific solutions as you receive feedback from customers.

Join Sunny's 2023 content planning challenge (link coming soon!)

In the meantime, connect with Sunny:

LinkedIn
Insta
Facebook

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Send me a text!

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Join the SEO Squad

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AFFILIATE LINKS:
Start your Shopify Store!
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!
Share us with a friend!

• Apply for a $99 SEO Site Audit!
• Leave a text or voice note.

We are talking to  Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales.

Find out more at theinacadamy.com.

1. Salina is a former LinkedIn employee with amazing insider tips!

• Do you know your LinkedIn social selling score? Salina breaks the SSI down in this episode.
• Find out how the Network SSI is different from the Industry SSI.
• Learn the four pillars that contribute to a person's SSI score.

2.  LinkedIn prioritizes keywords in various places - do you know where?

• The low-hanging fruit? Filling out all of your profile fields completely.
• Only 5.2% of Linkedin users post content regularly. Repurpose your best stuff on LinkedIn!
• Use keywords in your title - rather than your title!

3. Wondering what to share on Linkedin?

• Utilize your Linkedin profile as your sales page.
• If graphics are your thing, share carousels, infographics, etc.
• If you are a writer, use text posts like Linkedin articles and newsletters.

Connect with Salina:
LinkedIn (duh 😂)
Instagram

Get the Complete Rock Your LinkedIn Profile Checklist! (<< it's how B & Salina met!)
Don't forget about The InAcademy Waitlist!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!

June 26-30 go Behind the Launch w/ Brenna—for free!

Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.

1. What is pre launch?

• Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event.
• Planning is key to successful pre-launches, as well as understanding how to use pre-launch tactics in an evergreen funnel.

2.  Pre-launching can be helpful for anything from lead magnets to events, not just products or services.

• The pre-launch journey is figuring out exactly where the person is at, exactly the right fit readiness. 
• A prelaunch is what comes before a sales promotion.
• Many times in content: call to action is vague or missing completely.

3. Paying attention is key to understanding what interests people and informing an SEO strategy.

• Credibility is important for authority and SEO.
• Empathy is key to understanding your ideal client.
• You can show empathy by giving people autonomy.

Connect with Brenna:
brennamcgowan.co/cheatsheet
Instagram
Facebook Group

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What's in our 28th Episode? We are talking to  Dahlia Orth all about creating systems in Honeybook to support your SEO strategy!

Welcome to the Simple and Smart SEO Show!
Share us with a friend!

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1.  Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business processes.

• Dahlia offers a guide on her website to help you get started with HoneyBook.
• Dahlia helped B put systems and processes in place for her copywriting business, including automations and templates.

2.  Everyone should document their workflows, whether they are just starting out or are ready to hire a team.

• Tools you can use :
  1.  ClickUp 
  2. Honey Book for post-production checklists.
  3. Notion is a great tool for organizing info and color-coding things.
  4. Monday.com
  5. Whimsical is fun for diagrams and flowcharts

3. Be intentional when creating a workflow = quality leads.

• You have to put in legwork on the front end to see results on the back end.
• Repurposing content is a great way to make the most of your efforts.

4. Get in touch with Dahlia Orth, System Strategist & Honeybook Pro

• www.dahliaorth.com
• Instagram, Pinterest, YouTube

Check Dolly's  episode comparing  Dubsado vs Honeybook

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We've been teasing it, but here's an actual full length episode of our brand new, private podcast: SEO Shorts 🩳!

Ever wonder what the pros use for keyword research?

We’re answering this burning question today!

Chrome extensions we mentioned:

Ubersuggest

Keywords Everywhere

Keyword Surfer

^^ not affiliate links! Just links to make finding our favorite tools super easy.

Tell us about your favorite SEO tool or let us know which of the 3 we discussed you can’t wait to download! Drop your answer in this thread.


Like the show & want more? ⬇️
Become an SEO Shorts subscriber today for only $10/ month!

What you get as a paid private podcast member:
- action-oriented weekly episodes
- clear "how to" instructions
- unlisted YouTube video tutorials
- access to an exclusive Q+A thread for subscribers
- and everything is less than 10 minutes

Check out the FAQs here
(ask your own question about the private podcast in this thread)

Can't wait to see you on the inside!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO!

Want to watch us use Surfer SEO in this episode? Watch the YouTube Video!!!

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

1.  Surfer SEO is a tool that helps you rank higher on Google

• Surfer SEO helps you figure out which articles to write in order to show up as an authority on a particular topic.
• You can use Surfer SEO to find keywords with high search volume and low difficulty, meaning they'll be easier for you to rank for.
• Search intent should be taken into account when choosing keywords.

2.  You can use Surfer SEO to create blogs by following its suggestions for topics, keywords, and linking strategies.

• Surfer SEO is a keyword research and blogging tool in one.
• Surfer SEO helps you determine the keywords to use in order to rank.
• Surfer SEO provides recommendations based on what you are already ranking for.
• Grow Flow is an amazing product within Surfer that gives insights about your website's progress and performance - it's like having your own Content and SEO Director on staff!

3. GET SURFER SEO'S BEST DEAL FOR 2023!!

• The more people who sign up for Surfer, the more free stuff everyone gets!
•  Get all of the Black Friday deets for Surfer!

Connect w/ B: YouTube, Website,

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about their SEO products Surround Sound.

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note.

1.  Surround Sound is an SEO tool that helps with outreach.

• Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
•  Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.

2.  It is important to understand where your business stands in the market.

• There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
• Using high intent keywords (keywords with commercial intent) will help you.

3. Surround Sound SEO is a way to leverage other sites that already rank for  keywords to get your own site mentioned.

• Try to build a relationship with the publication by offering something in return.
• Understanding a customer's unique buyer's journey is important to align marketing.

5. Connect with Alisa:

• Surround Sound video
• IG
• Twitter

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito?

1. SEO is important for everyone, not just big companies.

• Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.
• Repurposing speaking content into blog posts or audio/visual content builds SEO on your website.

2. Public speaking is so much more than stages and Zoom calls.

• Laurie described three types of speakers: motivating, professor,  and marketer.
• The opening of a presentation needs to grab people's attention and give them a reason to put their phones down.
• The "meat of your presentation" should be three tips or ideas, supported by data and stories.

3. On-page SEO and off-page SEO are powerful way to build reputation management and saturate the search engine results page with your authority.

• OFF-PAGE: Speaking engagements are a great way to get your name out there, and transcripts of those speeches can be repurposed into written content or videos.
• ON PAGE: Having a blog or podcast on your website helps you show up in different formats on the search engine results page, 
• OFF-PAGE: Link back to images and videos of yourself from speaking engagements.
• ON-PAGE: You can keep visitors on your website longer by embedding YouTube videos of your podcasts rather than sending them off-site.

5. Connect with Laurie-Ann:

• "Be in Demand" podcast.
• Grab Laurie-Ann's free gift on her website!
• Instagram

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?

Our Takeaways:

1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.

• Use Screaming Frog to optimize images for alt text and size.
• Site structure should be easy to navigate and make sense logically.
• Contact Stephanie for a free consultation and audit.

2. Optimize your Wordpress pages and Shopify pages.

• WordPress users: update your URL slug to something relevant and optimized.
• Shopify users: remember to check the box for automatic redirection when you make changes to a page.
• For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.

3. What is White Hat SEO? What is Black Hat SEO?

• White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
•  Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
• Competitive research falls under white hat seo. 

4. How to choose the best keywords for your site:

• Make sure that the keywords you're targeting are actually being Searched by potential customers. 
• Using UberSuggest and Answer the Public  can help ensure that you're using white hat SEO techniques.

5.  Find out the difference between a web developer's job and an SEO's job.

Final Note: If you Google your business name and don't come up on the first page, check that you're optimizing your keywords for the right keywords and go on podcasts to increase your visibility!

Need a sign for your business? Visit CollageandWood.com today!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!