Kristin Lawton is the Chief Brand Mixologist at District Brand Bar.

She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.

Connect with Kristin!
Website
Instagram
Marketing Style Quiz

Kristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).

1.Know, like, trust marketing strategy broken down into stages:

•   Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).
•   Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).
•   Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).

2. A well-defined client journey is important:

• Build a good client experience, including referral systems and testimonials.
•  Relationship-oriented approach rather than metric/data-driven.
• Establishing a client management system before starting SEO.

3. Storybrand framework for messaging & goal setting:

• Utilize Storybrand framework in messaging.
• Setting yearly goals and breaking them into smaller, manageable tasks. 
• Scheduling six-week planning retreats for organization.
• Tips on simplifying brand and marketing: create a client journey and narrow brand focus.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

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Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation w/ TaVona Denise, master certified life coach and trauma informed business coach.

Connect with TaVona Denise:
Website
Instagram

We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out.

TaVona talks pricing:

• Change pricing in order to have a sustainable business.
• Connection between value, worthiness, and pricing.
• How personal beliefs and experiences can affect decisions regarding pricing.
• The fear of pushing people away with pricing.
• Identifying ideal clients: readiness, ability, and willingness to pay.
• Consider personal capacity and lifestyle when setting prices.

TaVona on the nervous system + business:

• The nervous system needs comfort and safety.
• Calm the nervous system by breaking down the numbers.
• Establish boundaries and identifying the "why" behind business decisions to maintain personal values and avoid burnout.
• Create offers in order to maintain a balanced life and business.

TaVona on SEO + online visibility: 

• Leverage visibility opportunities such as SEO and networking to help reach more people and grow the business more efficiently.
• Creating authentic and intentional branding and messaging to attract the right clients and business opportunities.

About TaVona:

• She is a former physical therapist turned master certified life coach and trauma-informed business coach.
• She primarily works with women who have a background in healthcare, helping them transition into the online world of business.
• TaVona explains the importance of being trauma-informed and how the healing process often involves other people.
• A common theme found in healing trauma is addressing issues of worth and value.
• Suggestions for overcoming feelings of unworthiness include talking through the issue and disassociating it from one's value.

You might also like:
Our interview w/ Kathleen Booker about breath work & finding balance in business

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.

Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.

Connect w/ Whitney:
IG
LinkedIn
Pinterest

Whitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.

• Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.
• She is now starting a podcast to provide customers further support while also supporting other small businesses and women.

Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:

• Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. 
• We do not have a pre-set structure, but keep an idea list for topics.
• We downloaded our music from Storyblocks.
• We record our podcasts on Zoom.
• Post-production editing is done by Crystal or a Fiverr editor.

Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.

• Leverage SEO by utilizing keywords in show titles, descriptions and transcripts.
• Manage workload with automated processes such as HoneyBook intake forms.

Our favorite tools for podcast organization:

•  Google Docs.
• Headliner App - assets for podcast guests.
• Descript - editing & transcription, Garage Band and Auphonic for post-production.

Freebies for Business Mommas with young children:
Hospital Bag Checklist
Free Tooth Fairy Certificate
First Birthday Party Planner

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.

Connect with Crystal Carter:

SERPs Up Podcast
Twitter
Website

Our takeaways from Crystal:

1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".

• Clarity is key when it comes to SEO, and communicating with bots.
• Make sure your website does what it "says on the tin" – keep descriptions concise & clear!

2. With Wix, everyone has a baseline of "SEO starting points":

• such as dynamic site maps & 
• structured data. 
• Customization is also available for more advanced users.

3. Fun SEO terms to understand:

•  Site maps are important tools that help web crawlers understand a website better.
•  Internal links can be used to help pages become indexed and increase visibility.

4. Double check your tagging.

• Be aware of near duplicates in tagging; avoid tags with similar meanings.
• Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 

5. Use schema.org to search and study existing schema.

• Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.
• Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.

Get in touch with Erika:

• Instagram
• Website
• Hiring Cheat Sheets
• See open roles

Erika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").

1. Research what words people are typing into Google when they are looking for a particular service or product.

• Look at what competitors are using. Use those as an inspiration point.
• Niche down! You won't get found on page 35 of Google.

2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.

• The phrase “virtual assistant” is outdated. Replace with  specific job titles.
• Prioritize experience over hourly rate when hiring a team member.

4. Tips to improve your search visibility:

• JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
• JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
• JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
Website
YouTube
Instagram
Market Research FREEBIE
5-Figure Leap

1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:

• Rely less on gimmicks and focus more on connecting with customers.
• Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.

2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. 

• Remain objective (external research, quantitative data, one-on-one interviews). 
•  Analyze cold audience data not associated with the client's list.
• Research conversations occurring within the industry.
• Use surveys sent to the client's list.

3. How to increase your conversions with your words (and SEO):

• Use social media platforms with a purpose or strategy in mind.
• Celebrate customers' critical thinking and discernment vs. using FOMO tactics.

Like this episode? Sign up for Marisa's messaging masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. 

Find Alex:
Website
Linked In
IG / FB

Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!

Super fans should be provided with differentiated content, while most followers will only follow one platform.

1.  Alex defines SEO as having two levels:

• surface level organic SEO (content/keywords)
• and technical SEO (deep dark hole for smarter nerds).

2.  Best practices for repurposing content should involve getting the most use out of it while creating.

• YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.
• Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.

3.  Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.

• Content should be on the same umbrella to increase engagement and build trust.
• Only super fans need differentiated content!
•  Knowing what the goal of the created content is allows for greater success.
• Creating educational videos allows followers to learn from your brand and get to know your vibe.
•  An easy hack for using a webcam is to place a post-it note with an arrow above the lens for reference when filming. 

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.

Find Susan:
Website
Instagram
Microcopy Micro Course

1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.

• Empathizing with users, defining problems, ideating solutions, prototyping and testing results.
• Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.

2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.

• E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.
• Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.

3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.

• The steps of Design Thinking: Empathize with Client, Define The Problem, Ideate, Prototype, Test.
• Your website copy should include the skillsets of conversion copywriting, SEO and User Experience (UX) Design.

Donald Miller's Book Storybrand

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!

Find Holly:
Website
Instagram
FREE SEO Checklist for Your Blog

1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.

• To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link).
• "Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.

2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.

• For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.
• Tracking metrics is key to understanding if efforts are achieving desired goals.

3. Metrics to track in Google Analytics and Search Console:

• Page Views, and SEO performance (organic traffic).
• Audit past content is to evaluate reader experience (images, headings, etc.) 

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!

Find Laura:
Website
Instagram
Newsletter

1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.

• She noted the importance of fact-checking and avoiding generating false or offensive content.
• AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.
• Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.

2.  Laura's top four tips for using online tools for SEO copywriting:

• Address the tone of content to ensure it was written by a human.
• Verify that content is factually accurate.
• Run content through a Ai detector such as Hugging Face OpenAI Detector.
• Scan for plagiarism using Copyscape.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!