Today's guest is Erin Perkins, founder of Mabely Q and Successible.

We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.

Connect with Erin:
Social Media Accessibility Scorecard
Website
Instagram
The Successible Community

Resources:
WebAIM Accessibility: WCAG 2 Checklist
NVDA Screen Reader

1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.

• Importance of accessibility beyond just websites.
• Current technology (and Ai) helps her stay connected.

2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.

• Benefits of alt text and image descriptions.
• Avoid strung together keywords that make no sense.

3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.

• Platforms often don't consider accessibility during its initial stages.
• Accessibility can be costly to fix.

4. How to use SE

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation with business owner and dentist, Dr. Jasmine Elmore.

Jasmine defines SEO: the process of making unfindable content findable.

Connect with Jasmine:
Soma IG
Jasmine Personal IG

Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach.

We discuss:

• Importance of social proof in building brand credibility and trust.
• Powerful impact of storytelling in sales and case studies. 
• Benefits of testimonials, case studies, and positive customer experiences for a brand's reputation.

How to recognize the value of specialized skills and charging premium rates:

• Identify target customers, 
• Stay upfront about the costs involved in solutions, 
• Focus on customer problems, 
• Develop confidence in the solution you offer.
• Create case studies in addition to asking for reviews.

Storytelling is an effective tool for engaging audiences: 

• Important in context of sales pages and case studies.
• Walk audiences through every stage of a story, making it relatable and engaging.
• The idea is not to focus on the solution the business provides, but on the problem the potential clien

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking Local SEO & sales w/ B's dad.

Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.

• The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.
• Honesty is so important in business and the psychology of sales and marketing.
• Marketing should focus on the positives and have a ready answer for any negatives.
• Self-awareness and humility can lead to a more rounded and successful business owner.

1. Dave Herzberg, a window replacement business owner in Raleigh, struggled with understanding and implementing SEO at the beginning.

• The initial explanation of SEO felt like trying to corral smoke, but with Brittany's help, his understanding improved.
• The process of working with Brittany for SEO copywriting involved using relevant keywords to funnel website traffic.
• Local SEO is essential for businesses like Dave's that only cater to clients within a specific geographical range.
• Creating a website that is simple and easy to navigate is crucial to capture and retain people's attention.

2. Dave emphasized the importance of providing clear information on websites without making it too complicated.

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners.

Special guest on podcast: Jeff Clark, father of co-host Crystal Waddell

Crystal's dad joins us to share what he's learned about SEO from the podcast!

1. Jeff says: Make sure to value yourself and price your services appropriately.

• Consider building clientele at different price points for services.
• Find a balance between giving away information and charging for expertise.
• Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his life.

2. Jeff says: Learn from your mistakes.

• Stressed the importance of owning the building for his second business
• Had a goal of starting each day with $200 in his pocket.
• Discussed the different services and opportunities in lawn care and landscaping industry.

3. Understand the importance of SEO for businesses to attract customers.

• Jeff says: SEO is targeted advertising, attracting customers looking for specific help.
• Jeff says:  SEO would have helped his lawn-care business grow and maintain a customer base.
• Go back and listen to the SEO Dictionary episodes!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle.

Entrepreneurship may not be easy, but doesn't mean it should be hard!

Connect with Angie:
Podcast
Book
Facebook
Instagram
LinkedIn

Today Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.

1. Have no fear that AI is here!

• AI in marketing and copywriting is flawed in areas like giving feedback and prompting.
• Instances of AI-generated copy without human editing or proofreading.

2. Steps for an SEO overhaul:

• audit for technical details, 
• update SEO titles and meta descriptions
• give every page a job, and 
• update image titles and alt text
• create a content plan 

3. Need a Quick SEO Win?

• Run Ubersuggest technical SEO audit to fix broken links and other issues.
• Aim for a domain authority score of 15 or higher for small businesses.
• Use SurferSEO

4. Tips for doing keyword

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.

Latesha Lynch is a marketing coach, consultant, and community builder.

Connect with Latesha!
Instagram
Tiktok
YouTube
Podcast

Latesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.

1. Latesha defines SEO as the ability for people to find you anywhere on the internet. 

• Choose keywords based on your niche, content pillars, and what  you want to be known for.
• Choose marketing channels based on their personality and energy type.
• Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.

2. Focus on Simple ways to promote SEO channels.

• Share YouTube videos to other platforms or pull quotes from blog posts.
• Use  email newsletters alongside SEO channels for better implementation.
• Connect problem-

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites.

Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters.

1. Pinterest is a search engine, not a social media platform.

• Conduct SEO research within Pinterest for better results.
• Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs.
• Pinterest analytics help identify high-performing content and seasonal trends to inform future content strategies.

2. Focus on email list building as a primary call-to-action (CTA) when driving traffic from Pinterest to a website.

• Embed YouTube videos in blog posts rather than directly linking to YouTube from Pinterest.
• Make sure boards on a business account are relevant to the business and convert any irrelevant boards to secret boards.
• Consider creating blog posts about products to help expand the content available for pins.

3. Viewing Pinterest as an offsite SEO strategy can help rank on Google search and increase visibility for blogs, podcasts, and e-commerce websites.

• Emphasis on incorporating SEO throughout Pinterest accounts, including profile descriptions, board names, and pin titles.
• For podcasters or content creators, create seven pins per week, one for each day, related to the c

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Kristin Lawton is the Chief Brand Mixologist at District Brand Bar.

She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.

Connect with Kristin!
Website
Instagram
Marketing Style Quiz

Kristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).

1.Know, like, trust marketing strategy broken down into stages:

•   Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).
•   Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).
•   Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).

2. A well-defined client journey is important:

• Build a good client experience, including referral systems and testimonials.
•  Relationship-oriented approach rather than metric/data-driven.
• Establishing a client management system before starting SEO.

3. Storybrand framework for messaging & goal setting:

• Utilize Storybrand framework

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation w/ TaVona Denise, master certified life coach and trauma informed business coach.

Connect with TaVona Denise:
Website
Instagram

We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out.

TaVona talks pricing:

• Change pricing in order to have a sustainable business.
• Connection between value, worthiness, and pricing.
• How personal beliefs and experiences can affect decisions regarding pricing.
• The fear of pushing people away with pricing.
• Identifying ideal clients: readiness, ability, and willingness to pay.
• Consider personal capacity and lifestyle when setting prices.

TaVona on the nervous system + business:

• The nervous system needs comfort and safety.
• Calm the nervous system by breaking down the numbers.
• Establish boundaries and identifying the "why" behind business decisions to maintain personal values and avoid burnout.
• Create offers in order to maintain a balanced life and business.

TaVona on SEO + online visibility: 

• Leverage visibility opportunities such as SEO and networking to help reach more people and grow the business more eff

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.

Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.

Connect w/ Whitney:
IG
LinkedIn
Pinterest

Whitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.

• Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.
• She is now starting a podcast to provide customers further support while also supporting other small businesses and women.

Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:

• Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. 
• We do

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!