Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

B shared her two-year process of refining her website.

• This involved understanding her ideal client, their budget, and prevalent problems. 
• To find more information, she performed voice of customer (VOC) interviews.

B noted her increased visibility indicating her SEO expertise.

• B updated her website messaging. 
• She overhauled her offer suite, 
• Performed keyword research, and 
• Created new SEO strategies for specific pages.

B has a step by step process for creating SEO strategies.

• B outlines each page before writing the first draft. 
• Consider the overall flow and story for each page. 
• B weaves SEO, storytelling, and social proof into her work.

Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

B and Crystal shared ways of using social proof on your website:

• Testimonials and statistics,  organized for easy reference during writing tasks.
• B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
• Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
• Crystal also emphasized using customer quotes to enhance customer experience.
• Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

SEO services provided by B and Crystal

• B updated Crystal about her new services: which all fall under the big umbrella of SEO.
• Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
• Crystal introduced the concept of 'sprints,' which are condensed work times aimed at accomplishing significant tasks that have a major impact on the business.
• Brittany's SEO basics checklist guides businesses through on-page SEO strategies.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads.

Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast.

Connect with Colie, aka "Dubsado Systems Fairy Godmother":
IG
Linkedin
"Love Your Leads" Free Training

1. Colie shared practical ways to set up a system for your business.

• Automate client booking through Customer Relationship Management (CRM) systems like Dubsado and HoneyBook.
• You need for a system to handle leads generated from effective SEO practices.
• Automating consultation calls and bookings ultimately saves time and money.

2. The importance of clarity and confidence selling services.

• Use local SEO keywords.
• Explain the uniqueness of your services
• Google search your own business and see how well you rank for business name.

3. Align the front end (SEO and marketing) to the back end (client experience).

• Use storytelling in blogs to attract potential clients.
• Use blogs and strategic social posts to give insights into your sessions.
• Focus on blogs, not pages on your website when you want to target Local SEO keywords.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO).

1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme.

• Nicole was the first to create and sell handmade crayons online.
• Her first custom crayons for children who couldn't grasp traditional crayons.

2. How Nicole defines SEO:

"Effectively using that magical combination of words that describe your service or product to get it in front of your ideal buyer or customer."

3. Critical elements of Etsy SEO:

• Product listings, tags, category, and listing attributes impact SEO.
• The first two sentences in any listing description are crucial.
• Avoid copying title in the listing description.
• "Keyword stuffing" in the Etsy title can result in better Etsy SEO.

5. Final takeaways: These tips improve search discoverability, and maximize sales. 

• A/B test your listings.
• Update your listings for holiday and for press and branding. 
• Join Etsy's affiliate program!
• Diversify and collect emails.

Shop on Etsy (Nicole affiliate link).
Schedule to "Pick Nicole's Brain"

Connect w/Nicole:
Pinterest         TikTok
YouTube         Facebook         Twitter

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today's guest is Erin Perkins, founder of Mabely Q and Successible.

We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.

Connect with Erin:
Social Media Accessibility Scorecard
Website
Instagram
The Successible Community

Resources:
WebAIM Accessibility: WCAG 2 Checklist
NVDA Screen Reader

1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.

• Importance of accessibility beyond just websites.
• Current technology (and Ai) helps her stay connected.

2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.

• Benefits of alt text and image descriptions.
• Avoid strung together keywords that make no sense.

3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.

• Platforms often don't consider accessibility during its initial stages.
• Accessibility can be costly to fix.

4. How to use SEO elements for better accessibility:

• Use header tags (H1, H2, H3) correctly for proper website structuring and better accessibility. 
• Not doing so can make it difficult for screen reader users who skim headers for context.

5. Limitations of Ai and accessibility

• Ai hasn't completely mastered the subtleties of accessibility. 
• Transcriptions may not accurately capture certain voices or languages.

6. Tips for web developers to make sites more accessible

• Test websites with a screen reader.
• Shorten sales pages.
• Avoid accessibility overlays.
• Include a website search function.

7. The law and web accessibility:

• 80 - 100 lawsuits per week related to digital accessibility  filed in 2022.
• Most in New York, California, and Florida.
• Most claims: E-commerce websites.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation with business owner and dentist, Dr. Jasmine Elmore.

Jasmine defines SEO: the process of making unfindable content findable.

Connect with Jasmine:
Soma IG
Jasmine Personal IG

Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach.

We discuss:

• Importance of social proof in building brand credibility and trust.
• Powerful impact of storytelling in sales and case studies. 
• Benefits of testimonials, case studies, and positive customer experiences for a brand's reputation.

How to recognize the value of specialized skills and charging premium rates:

• Identify target customers, 
• Stay upfront about the costs involved in solutions, 
• Focus on customer problems, 
• Develop confidence in the solution you offer.
• Create case studies in addition to asking for reviews.

Storytelling is an effective tool for engaging audiences: 

• Important in context of sales pages and case studies.
• Walk audiences through every stage of a story, making it relatable and engaging.
• The idea is not to focus on the solution the business provides, but on the problem the potential clients face.

How to  generate and use social proof effectively. 

• Use social proof in social media posts, 
• Feature testimonials throughout a website,
• Incorporate into any form of communication with words (copy).
• Stay vigilant and attentive towards customer experiences. 

How to navigate the dilemma for "helper" mentality 

• Change your mindset: by charging adequate rates to clients who can afford it, they can subsidize free or lower-cost services for those who cannot.
• Ask potential clients specific questions to assess their needs and willingness to commit to her program.

Jasmine talks about her device called the "SOMA". 

• It addresses connections between physical body dysfunction and mental state distortions. Find out more on her Instagram.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking Local SEO & sales w/ B's dad.

Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.

• The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.
• Honesty is so important in business and the psychology of sales and marketing.
• Marketing should focus on the positives and have a ready answer for any negatives.
• Self-awareness and humility can lead to a more rounded and successful business owner.

1. Dave Herzberg, a window replacement business owner in Raleigh, struggled with understanding and implementing SEO at the beginning.

• The initial explanation of SEO felt like trying to corral smoke, but with Brittany's help, his understanding improved.
• The process of working with Brittany for SEO copywriting involved using relevant keywords to funnel website traffic.
• Local SEO is essential for businesses like Dave's that only cater to clients within a specific geographical range.
• Creating a website that is simple and easy to navigate is crucial to capture and retain people's attention.

2. Dave emphasized the importance of providing clear information on websites without making it too complicated.

• It's important to follow up with customers to get reviews.
• Dave shared the importance of setting expectations and making the process easy.
• Brittany suggested various ways customers can provide testimonials, such as email, voice memo, or video testimonial.
• Crystal mentioned the value of the conversation for business owners who may not have a sales background.

3. Understanding the psychology of sales and marketing can lead to better results.

• Business owners sometimes forget that people want to understand and forgive when mistakes are made.
• Offering customer satisfaction guarantees (not money-back guarantees) can help build trust and confidence in a business.
• Collaborations and giveaways should be strategic and targeted to the desired audience.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners.

Special guest on podcast: Jeff Clark, father of co-host Crystal Waddell

Crystal's dad joins us to share what he's learned about SEO from the podcast!

1. Jeff says: Make sure to value yourself and price your services appropriately.

• Consider building clientele at different price points for services.
• Find a balance between giving away information and charging for expertise.
• Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his life.

2. Jeff says: Learn from your mistakes.

• Stressed the importance of owning the building for his second business
• Had a goal of starting each day with $200 in his pocket.
• Discussed the different services and opportunities in lawn care and landscaping industry.

3. Understand the importance of SEO for businesses to attract customers.

• Jeff says: SEO is targeted advertising, attracting customers looking for specific help.
• Jeff says:  SEO would have helped his lawn-care business grow and maintain a customer base.
• Go back and listen to the SEO Dictionary episodes!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle.

Entrepreneurship may not be easy, but doesn't mean it should be hard!

Connect with Angie:
Podcast
Book
Facebook
Instagram
LinkedIn

Today Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.

1. Have no fear that AI is here!

• AI in marketing and copywriting is flawed in areas like giving feedback and prompting.
• Instances of AI-generated copy without human editing or proofreading.

2. Steps for an SEO overhaul:

• audit for technical details, 
• update SEO titles and meta descriptions
• give every page a job, and 
• update image titles and alt text
• create a content plan 

3. Need a Quick SEO Win?

• Run Ubersuggest technical SEO audit to fix broken links and other issues.
• Aim for a domain authority score of 15 or higher for small businesses.
• Use SurferSEO

4. Tips for doing keyword research:

• Talk directly to customers to find out the non-jargony words they use.
• Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.
• Analyze page 1 search results to understand search intent.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.

Latesha Lynch is a marketing coach, consultant, and community builder.

Connect with Latesha!
Instagram
Tiktok
YouTube
Podcast

Latesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.

1. Latesha defines SEO as the ability for people to find you anywhere on the internet. 

• Choose keywords based on your niche, content pillars, and what  you want to be known for.
• Choose marketing channels based on their personality and energy type.
• Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.

2. Focus on Simple ways to promote SEO channels.

• Share YouTube videos to other platforms or pull quotes from blog posts.
• Use  email newsletters alongside SEO channels for better implementation.
• Connect problem-aware content to different stages of awareness.
• Building authority through content, and brand messaging.

3. It's important to collaborate and demonstrate clear messaging in marketing.

• B's PET framework: Storytelling broken down into beginning, middle, and end.
• Crystal shares the idea of her YouTube channel called "Knowledge Vomit."
• Clarity in messaging and  showcasing unique knowledge leads to collab opportunities.
• Establish trust through collaborations.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites.

Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters.

1. Pinterest is a search engine, not a social media platform.

• Conduct SEO research within Pinterest for better results.
• Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs.
• Pinterest analytics help identify high-performing content and seasonal trends to inform future content strategies.

2. Focus on email list building as a primary call-to-action (CTA) when driving traffic from Pinterest to a website.

• Embed YouTube videos in blog posts rather than directly linking to YouTube from Pinterest.
• Make sure boards on a business account are relevant to the business and convert any irrelevant boards to secret boards.
• Consider creating blog posts about products to help expand the content available for pins.

3. Viewing Pinterest as an offsite SEO strategy can help rank on Google search and increase visibility for blogs, podcasts, and e-commerce websites.

• Emphasis on incorporating SEO throughout Pinterest accounts, including profile descriptions, board names, and pin titles.
• For podcasters or content creators, create seven pins per week, one for each day, related to the content produced.
• Perform keyword research for SEO within Pinterest by typing topics into the search bar and noting suggested keywords.

Sunny’s pre-funnel content episode

Connect with Mackenzie:
Ultimate Guide To Optimizing Your Pinterest Account
LinkedIn
Facebook
Instagram

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!