Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization of information means we all have access to a global audience 24-7. First impressions set the narrative within minutes that you may be battling for years to come if you’re slow with initial messaging.  In this episode we speak with Crisis Communications expert Shawna Bruce about the sin of being slow when crisis strikes.Guest: Shawna Bruce, M.D. Bruce and Associates<a href='https://www.mdbruceandassociates.com/'>https://www.mdbruceandassociates.com/</a><a href='mailto:bruceandassociatesltd@gmail.com'>bruceandassociatesltd@gmail.com</a> <a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization of information means we all have access to a global audience 24-7. First impressions set the narrative within minutes that you may be battling for years to come if you’re slow with initial messaging. In this episode we speak with Crisis Communications expert Shawna Bruce about the sin of being slow when crisis strikes. Guest: Shawna Bruce, M.D. Bruce and Associates https://www.mdbruceandassociates.com/ bruceandassociatesltd@gmail.com Support the show

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization of information means we all have access to a global audience 24-7. First impressions set the narrative within minutes that you may be battling for years to come if you’re slow with initial messaging.&nbsp; In this episode we speak with Crisis Communications expert Shawna Bruce about the sin of being slow when crisis strikes.Guest: Shawna Bruce, M.D. Bruce and Associates<a href="https://www.mdbruceandassociates.com/" rel="noopener noreferrer">https://www.mdbruceandassociates.com/</a><a href="mailto:bruceandassociatesltd@gmail.com" rel="noopener noreferrer">bruceandassociatesltd@gmail.com</a>&nbsp;<a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

The Sin of Slow in Crisis Communications

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic. Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing. Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter. Stories and Strategies doesn’t do puff pieces or profiles,&nbsp; we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries. Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.

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Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic. Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing. Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter. Stories and Strategies doesn’t do puff pieces or profiles,  we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries. Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.

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The Sin of Slow in Crisis Communications

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