CEOs generally face either economic uncertainty (the Great Recession) or great change (the digital-driven era preceding the pandemic). Today’s leaders are facing both at the same time, explains Rich Lesser, BCG’s chair. While uncertainty requires resilience, change requires evolution. It’s hard to do both. Nonetheless, Lesser sees great potential with the advances in AI but also physical technologies such as synthetic biology. He shares insights from his own discussions with CEOs as well as from BCG's recent survey of nearly 800 global C-suite executives across all industries, CEO Outlook 2023: Caution, Optimism, and Navigating the Road Ahead.

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Companies and banks have often pursued social goals such as financial inclusion as an obligation rather than a business opportunity. Douglas Beal, who leads BCG’s client work with financial institutions on sustainable finance and investing, argues that doing good is also good business. Companies and banks can build profitable, sustainable social business and improve their bottom lines.  

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Financial crime has become big business. The United Nations estimates that 2%–5% of global GDP is laundering every year. If businesses—all businesses, not just banks—are not part of the solution, they are part of the problem, argues BCG’s Hanjo Seibert. Over the past ten years, half of all fines levied in financial crime cases have been regular businesses. Beyond satisfying their legal obligations, businesses can reap other benefits, such as more intimate knowledge of their customers and suppliers. In other words, compliance is good for business.  

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In Indonesia, consumers began mixing together several orders of McDonald’s soft serve ice cream into a dessert mashup. Videos of this quirky development quickly went viral, and the trend spread to Thailand. Rather than worry about losing control over its carefully crafted image, McDonald’s encouraged the activity by creating an online video ad campaign around their customers’ videos. Welcome to the crazy world of shoppertainment, which BCG projects will grow into a $1 trillion market in Asia by 2025.  

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Nadjia Yousif, BCG’s chief diversity officer, explains how an inclusive workforce creates happier employees who are more likely to stay—and she has the numbers to back her up.

Executives and leadership extol the virtues of teamwork. Inclusion is just that—the feeling of being part of something larger than yourself. Nadjia Yousif says that if people feel included, they will be happy, feel a greater sense of well-being, and stick around. This is not fluffy conjecture but a core finding of a BCG survey of 27,000 employees in 16 countries.

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James Lowry has devoted most of his professional life trying to bring corporations and minority communities closer together. While Lowry views many of the corporate diversity efforts in the 1960s and 1970s as charity, he says companies are finally starting to create business-driven initiatives supported with resources and leadership commitment. Lowry talks about how corporations and communities alike benefit from supplier diversity, leadership diversity, financial inclusion, racial equity, and minority business enterprises. He also looks back at that a career that spans volunteering in the Peace Corps, working with Bobby Kennedy in Bedford-Stuyvesant, a troubled Brooklyn neighborhood back in the 1960s, and roaming the corridors of corporate power.  

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Artificial intelligence has generated both business rewards and reputational risk for companies. Consumers and customers have legitimate concerns over the use of AI in business. The best way to address those concerns, says Steven Mills, the chief AI ethics officer for BCG X, is to develop responsible AI principles that set forth how organizations will and will not deploy AI—and what they will do when they fall short of these principles. By working closely with employees, consumers, and customers on these principles, organizations can generate confidence with these key stakeholders. This approach is valuable whether or not governments adopt regulations governing the use of AI.

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In 2011, venture capitalist Marc Andreessen famously declared that “software is eating the world,” meaning it would disrupt traditional industries. Alex Koster, who leads BCG’s automotive technology and software business, explains just how fundamentally software is altering an industry, whose main product, the car, has changed relatively little in 100 years. In self-driving vehicles, for example, the cabin will offer an immersive experience for riders. Besides the consumer experience, the rise of electric and self-driving cars will likely encourage cooperation between the auto and tech industries and force cities to reimagine the role of streets and public space.

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Three decades after the development of the commercial Internet, nearly half the world’s 8 billion people do not have access to high-speed Internet. For Vaishali Rastogi, BCG’s global leader of its technology, media, and telecommunications practice, closing this gap is an economic, social, and moral imperative. It’s also personal, a reflection of her broader interest in inclusion. For the past 30 years Vaishali has trailblazed a professional career in Asia as a woman, and she now works in industries where women remain minorities.

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Over the past 20 years, assets under management of financial firms have nearly quadrupled to more than $110 trillion, powered by the growth in equity values. Dean Frankle—who leads BCG’s asset and wealth management in Western Europe, South America, and Africa—foresees a more textured and nuanced future for the industry. Alternative asset classes, such as toll roads and other infrastructure, could account for up to half of the industry’s revenue. Passive investing will continue its growth as the emergence of personalized indexes takes hold. And climate and sustainability will increasingly shape investment decision-making.

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