The Speaking Club: Mastering the Art of Public Speaking

There is lots of information out there around how to use slides in the right way, and indeed I covered this in great detail in podcast episode 082 The Seven Deadly Slide Sins and How to Avoid them. But what there isn't much on is the answer to the question of whether you should use them in the first place, which is one I've been asked a lot recently.

So, in this episode I want to give you my definitive answer to the question 'Should I use Slides' and explain why I came to that conclusion.

I hope it gives you a few ahas and helps you to have more impact when you speak.

Enjoy!

What you'll learn:

• My view on whether speakers should use slides
• What the 'Tinder Swindler' and 'Inventing Anna' can teach us about using slides.
• What a visual anchor is and how to use them when you talk.
• Myths around slide use
• Alternatives to using slides

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Allan Paivio - Mr Canada 1948

The Seven Deadly Slide Sins and How to Avoid Them - 082

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jackie Brennan spent over 30 years building a career in the construction industry. She was dedicated, career focused and ambitious and worked her way up to become a senior leader. But after returning from an overseas contract, she decided to take a rare short break before the next one.

Something happened in that time at home that turned her view of her life upside down.

Despite having every intention to return, after her revelation she found that she couldn't bring herself to do it, and that short pause turned into a permanent break from a corporate job.

It also forged a new purpose for her, and a complete change in direction.

Today, Jackie uses her experience and her skills in complementary therapies to share a new perspective on mental wellbeing.

Through her speaking and coaching she challenges conventional thinking, and sets out a different approach for individuals and organisations. One that will enable them to avoid the traps of burnout and poor mental health and secure all the benefits of sustainable high performance.

Enjoy!

What you'll discover:

• How Jackie discovered she was burnt out.
• The unconscious baggage that we carry that can influence our lives and create our biggest regrets.
• Why the conventional way of tackling burnout and mental wellbeing is not working.
• The obstacles Jackie is having to overcome in sharing her message?
• The huge benefits for individuals and organisations in tackling burn out differently.
• Three big tips for creating a sustainable, high performance culture.
• How Jackie uses speaking and storytelling to get her message out there.

All things Jackie:

https://www.linkedin.com/in/jackie-brennan https://contactjackie.com https://www.youtube.com/c/InnerFluency

Books*:

Ask and It Is Given: Learning to Manifest Your Desires by Ester and Jerry Hicks

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's no secret that telling stories is the single most powerful tool you can have in your speaking and marketing. But not all stories are created equal. There are some that are simply a series of events pulled together into a narrative arc that certainly meet the definition of a 'story'.

And then, there are the others …

… the stories that get into your head and your heart and cause you to feel something… maybe anger, hope or laughter.

And that makes you want to share them, and then that story becomes your story.

So, what is it that sets these two types of stories apart?

Emotion.

Emotional stories win attention, keep your audience GLUED, and take them on a journey, but the big question is how do you make a story emotional?

That's what you'll discover in this episode!

Enjoy!

What you'll learn:

The tools of emotion

Where you should use them

How to turn emotion into a burning platform for action

Why you should lead with emotion

How you can create emotion even when the subject matter seems very dry.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

Thanks for listening!

To share your thoughts:

leave a comment below.

Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.

Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For 20 years Shelley Purchon taught people from all over the world to improve their English. Then she decided to turn the tables. She now helps English speakers to adjust the way that THEY communicate, so that people who didn't grow up with English as a mother tongue can understand them more easily.

Shelley learned the hard way how it feels to try to understand a foreign language when she moved to Spain in her twenties. Seven years later she moved back to the UK and taught refugees. She began to notice that although her students could understand her, they were struggling to understand other English people.

She realised that most native English Speakers just didn't know how to adjust their speech for a person who wasn't fluent in English.

In 2018 Shelley set up English Unlocked to tackle this problem.

In this episode, she shares some great tips for individuals and organisations, so that you can make your message equally engaging for everyone you're speaking to, no matter how good their English is.

If you have international clients and colleagues, or if English isn't your first language, you are going to love this episode.

Enjoy!

What you'll learn:

• Shelley's own experience as a non-native living in Spain.
• The epiphany she had that started her on the journey to starting her company.
• Why someone who speaks fluently in your language may still struggle to integrate seamlessly into your business.
• Why being a native speaker could be costing you sales and business opportunities.
• The challenges that Shelley has faced in getting people to pay attention to this problem and how she overcame them.
• The three biggest benefits for an individual or organisation of modifying their language.
• The biggest mistakes people make when they speak to non-native speakers.
• Tips that will make all the difference to engaging non-native speakers.
• Whether it's still possible to effectively use metaphors, analogies, stories and humour when you're speaking to an international audience.
• What Shelley has noticed about the way I can communicate better on the podcast.

https://www.englishunlocked.co.uk/post/how-did-english-unlocked-get-started

https://www.linkedin.com/pulse/how-inclusive-your-company-non-native-english-speakers-purchon

https://www.englishunlocked.co.uk/post/watch-this-video

All things Shelley:

How To Be Understood By Overseas Clients (And Avoid Losing Sales)

Code for Discount to Shelley's Event: ARCHER50

https://www.englishunlocked.co.uk/

https://www.englishunlocked.co.uk/weekly-drop-in

https://www.englishunlocked.co.uk/free-downloads

https://www.linkedin.com/in/shelley-purchon-38969b107/

The LinkedIn post relating to international humour

Books:

The Enneagram: Understanding Yourself and Others in Your Life by Helen Palmer

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How lucky are you?

Does it matter if you are lucky or not when it comes to success in business and speaking?

What if you've been looking at the matter of luck in completely the wrong way.

In this episode, I'm going to show you that you can increase your chances of being lucky, and as a result create more success for yourself.

Lucky people leave breadcrumbs for us to follow and I'm going to be sharing what those are so that you can become the architect, rather than a victim of chance.

Then in relation to speaking and business specifically, I'm going to give you the equivalent of a four leafed clover so that you can confidently grab opportunities and move forward in your mission.

Enjoy!

What you'll discover:

• Why luck isn't entirely down to chance.
• How you can influence luck in four different ways.
• A different way to look at luck that gives you more control over your success.
• How to create more chance of success in speaking.
• The four leaf clover of speaking.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Forbes Article by David Kleinhandler

The Luck Factor by Dr Richard Wiseman

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chances are all the films you love, all the books you devour, have pulled you in because you can relate not only to the character and their journey, but to the underlying messages that apply universally to all human beings.

There are recurring symbols and motifs weaved into the fabric of stories from 'The Three Little Pigs' to 'Harry Potter', that signal, repeat and reinforce the themes that writers from Shakespeare to Quentin Tarantino use to draw us in and deliver a moral takeaway.

Speakers and copy writers can also use universal themes and the tools of symbols and motifs in stories and more widely in their content to hook the audience, keep them engaged and get them to remember the core message and action points.

In this 'best of' show re-run, I'm going to share what I know about universal themes and story plots, and some examples of how you can use them practically in your public speaking and marketing content.

Enjoy!

What this episode covers:

• What universal themes and basic story plots are
• Why they are important in stories, speaking, and marketing copy
• The different types of universal themes
• How symbols and motifs reinforce universal themes and what they are
• The options for story plots
• How you might use them in your speaking and in business.

Resources:

How to Find Stories to Share in Your Talks, Teaching and Marketing Content - Episode 033

Simon Sinek Forbes Article

Simon Sinek – Ted Talk

JK Rowling Harvard Commencement

I feel Pretty Trailer

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.storyledmarketing.com

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views.

Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.

In part 1 of my interview with Clare, we talked about all things public speaking anxiety and how to tackle it. Now, in this second part of the interview we're getting into all things YouTube.

So, if you're thinking of using YouTube to get your message out there and as a growth strategy to build your audience and income, then you've got to grab a listen to this episode.

Enjoy!

What you'll learn:

• What made Clare decide to start doing YouTube videos
• How to choose what topics to do videos about
• How Clare overcame her nerves were you before recording her first video
• How often should you post on YouTube
• What equipment Clare uses to record her videos
• How long it can take before your channel gets traction
• How important are using stories in your YouTube videos
• The three big things Clare wishes she had known when she was starting out on YouTube
• Why everyone should have a YouTube channel

All things Clare:

https://www.generationcalm.com

https://www.youtube.com/c/GenerationCalm

https://www.facebook.com/Generationcalm

https://www.instagram.com/generationcalm/

Books*:

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this show I'm going to be sharing an important distinction you need to make when you're creating your talk. This is something that comes up regularly when I'm working with people on their signature talks, because it's an easy trap to fall into.

The problem is that if you don't recognise and address this distinction, you could invest time and money to produce a talk that doesn't get you results. And we don't want that!

So, if you want to be sure your talk (and indeed) marketing hits the right target and helps you make a difference and grow your business, then listen on.

Enjoy!

What you'll discover:

• The fundamental mistake many speakers are making that will be costing them sales.
• The big distinction you need to make in order to sell when you speak
• Why every talk needs to sell
• The questions to ask yourself to make your signature talk into a powerful marketing asset.
• How to make every talk count with this one off time investment

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views. (At the time of recording in January 2022) Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.

In part 1 of my interview with Clare, we are talking about public speaking anxiety and how to tackle it. If you have issues with confidence around public speaking then this is well worth a listen to pick up tips, tools and new ideas to stop fear getting in the way of sharing your message.

Enjoy!

What you'll learn:

• How Clare shifted from NHS psychologist to YouTube influencer
• The differences between psychiatrists, psychologists and counselors.
• Clare's own experience of public speaking anxiety and how it showed up in her life.
• The different mental and physical aspects of anxiety.
• The physical symptoms of public speaking anxiety and how to minimize them.
• Using graded exposure to overcome fear and build confidence.
• Why it's not about being 'ready' to speak, but about being 'committed' to starting on the journey.
• The role that Dolly Parton played in helping her get started with her speaking.
• Techniques to get you into your 'speaking' performance state.
• Why you should give airtime to negative self-talk and how to do it in the right way.

All things Clare:

https://www.generationcalm.com

https://www.youtube.com/c/GenerationCalm

https://www.facebook.com/Generationcalm

https://www.instagram.com/generationcalm/

Books*:

Susan Jeffers - Feel The Fear and Do it Anyway

The Alter Ego Effect - Todd Herman

The Artist's Way: A Spiritual Path to Higher Creativity - Julia Cameron

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Peter Roper has ridden the rollercoaster of business success.

After many successful years in a corporate career, where he was responsible for a company turning over £38 million, Peter set out to create his own business in 1996.

The journey as a business owner was not easy and led to some of the biggest challenges of his life, and the greatest insights about business success.

Alongside his business journey, Peter has been a professional speaker, President of the Professional Speakers' Association and author of best selling books.

In 2015, Peter formed the Family Business Practice, to help family business owners successfully develop the skills, experience and networking community that enable their businesses to thrive.

This episode is going to deliver speaking and business gold, and I'm so excited to share it with you.

Enjoy!

What you'll learn:

• The roller coaster business and life journey that led Peter to what he does today.
• The three biggest lessons Peter learned from his experience.
• Why he created an organization focussed specifically on family businesses.
• How Peter's long, professional speaking career started.
• What makes a great speaker.
• What a 'natural' speaker is
• Three tips to help people shift towards more 'natural' speaking.
• How Peter decides what to include in each talk.
• Why Peter believes everyone should develop their speaking skills.

All things Peter:

familybusinesspractice.com

Books:

And Death Came Third … by Andy Lopata and Peter Roper

Running on Empty by Peter Roper

Positive Personality Profiles by Dr Robert Rohm

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe to the show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.