The Speaking Club: Mastering the Art of Public Speaking

When peoples' attention spans are so short you can't afford to lose your audience by making your message complicated or confusing.

That's why in this episode, I'm sharing four of the biggest mindset barriers that get in the way of your message landing with impact and what you should do to combat them.

I'm also aiming to shatter one of the big myths that really winds me up and in my opinion will also hold you back with your speaking.

If you want to make sure you're connecting with your audience and making it easy for them to see the value of your idea, product or service then have a listen to this show.

Enjoy!

What you'll discover:

• One of the biggest struggles people have in speaking and marketing
• The story of Karin and the leap of faith that got a big result.
• The four mindset obstacles that get in the way of us connecting with our audience.
• You and Superman have more in common than you think.
• The beginners mindset and why it's so powerful.
• How to make your message connect with your audience.
• The information trap you need to avoid.
• The KISS myth and why it winds me up.
• How to show you're a real expert.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For 17 years Marcus Cauchi did sales all wrong, but then he discovered a different way to sell that not only led to amazing results but also created an amazing customer experience.

Marcus is a 35+ year sales veteran who teaches sellers that they get further when they learn to collaborate, not manipulate, and serve others instead of serving themselves.

Over the years, he has helped companies generate in excess of £6.5bn in additional and repeat sales.

Marcus works with organizations to align the efforts of their marketing, sales, customer success, channel sales and account growth teams, so that they create a safe, risk-free environment for their clients and customers. An environment in which they enjoy a seamless, frictionless buying experience, throughout their lifetime as a customer.

A prolific contributor to LInkedIn, he hosts The Inquisitor Podcast where he's brought together over 4000 years of collective wisdom. He is also co-author of Making Channel Sales Work, and co-founder of Sales: A Force For Good.

If you want to increase your sales then you'll love this conversation.

Enjoy!

What you'll learn:

• Marcus' biggest epiphany about sales and selling.
• What buyer 'safety' is and why it's something we need to pay attention to.
• Why you need to meet your customer at 'their' points of peril.
• Why sales is 'broken' and how it can be fixed.
• Why raising investment is not all that it's cracked up to be.
• What selling 'hot' means and why you should aim for this.
• The Quadrant of sales and how this affects results.
• The 6 big sales traps that people fall into.
• What a Chief Revenue Officer is and why you think every organization needs one.
• Where we should look for untapped revenue sources in our business.
• The subconscious ceiling Marcus put on his income and how he overcame it.
• How Marcus uses speaking and stories to grow his business.

All things Marcus:

linktr.ee/marcuscauchi

https://www.linkedin.com/in/fractionalcrotechscaleups/Twitter:

The_Inquisitor laughs-last.com

Articles https://medium.com/me/stories/public

Books:

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, the tables have turned and I'm the one answering questions on Graham Allcott's Beyond Busy podcast.

I was chuffed to be a guest on this great show and to share a bit more about my life and experiences relating to speaking, performance, storytelling and my time in the corporate world.

I talk about the time I was failing in my corporate job and the valuable life lesson I learned. How I manage my expectations around success for my comedy shows and plays.

The big mistake people make around selling a change, idea, products and services and what's important for a great elevator pitch.

Plus I'm sharing my views on authenticity, overcoming fear, storytelling, and much more.

Enjoy!

What you'll learn:

• What it's like taking shows to the Edinburgh Fringe Festival
• What happened when I only had one person in the audience.
• How I deal with the nerves and feelings of vulnerability that can arise when I'm performing solo shows or my own plays.
• Why you need to detach your identity from your work.
• A process for looking and managing the thoughts that come up for us when we put ourselves and our ideas out there.
• Where the fear of public speaking comes from.
• What the 'anxiety gap' is and how we can manage it.
• Things you can do to increase your confidence around public speaking.
• What makes a good elevator pitch.
• The four questions people want answered before they will say 'yes'.
• How to make mundane things exciting for people.
• The big mistake people make with their message.
• Why stories are so powerful.
• Why I thought authenticity was important enough to do a TEDx talk on.
• What you need to do when something unexpected happens when you're speaking.
• What success means to me.
• Why it's important to compartmentalize work and life.

All things Beyond Busy:

https://getbeyondbusy.com/

https://lnkd.in/evKRme9w

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*Please note if you use my link I get a small commission, but this does not affect your payment.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As more people recognise speaking as the powerful marketing tool that it is, the number of aspiring speakers has grown exponentially. This means that competition for speaking gigs is incredibly high. So if you're a speaker or business owner wanting to build your brand and audience any ideas that can help to give you the edge are really valuable.

That's one of the two compelling reasons I asked Ben Bennett to come on my show. Firstly, Ben has developed a strategy for getting more speaking opportunities and secondly he is also a sales expert and business coach who wants to change the way sales is seen.

Ben has been in sales for many years and today he works with small business owners and startup founders to enable them to understand the power of selling in order to take control of growing their customer base, consistently. Founder of Second Voice, Ben is also a mentor to the NatWest accelerator programme and host of the South Coast Sellers Club.

Enjoy!

What you'll learn:

• How Ben carved a career and brand out in a really competitive field.
• The journey from DJ to Sales Coach.
• How Ben created his own stage for his current business.
• Why 'sales' has such a bad reputation.
• The distinction Ben makes between sales and marketing
• The changes in the sales industry over the last 20 years and what that means for us.
• The biggest mistake Ben sees business owners making to jeopardize business growth.
• The three essential things Ben would recommend to achieve sustainable business growth.
• How Ben uses stories to help grow his business.
• What 'second voice' means in the world of sales.

All things Ben:

www.secondvoice.co.uk

LinkedIn: https://www.linkedin.com/in/ben-bennett-performance

Orca Programme: www.secondvoice.co.uk/orca

https://secondvoice.co.uk/resources-ebook-2110/

https://secondvoice.scoreapp.com/

Books*:

Thinking, Fast and Slow by Daniel Kahneman

The Art of War by Sun Tzu

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I'm a strong believer that structure and systems actually set you free and enable you to be creative (even if you think you aren't). That's why I've developed processes and frameworks to underpin my speaking and marketing courses, programs and coaching.

In this pre-christmas show, I want to give you the gift of one of my favorite business storytelling frameworks, which I've seen get brilliant results for people time and time again in various ways.

I know it will help you too, especially if you come up against any of these issues:

You struggle to come up with ideas for your 'lives' or videos.

You feel awkward starting and ending your stories.

You start to speak about one thing and then get lost or distracted and that throws you off.

You're scared to do a video or 'live' partly because you haven't got a clue how to structure it.

You have stories to share, but you don't know how to make them relevant for your audience and the problem you solve for people.

You go on too long and lose yourself let alone the audience.

I hope you enjoy the episode and have fun Patting your audience with it!

What you'll discover:

• What a PAT is.
• The many different ways you can use it.
• How a PAT makes it easy to remember what you want to say.
• Some examples of a PAT in action.
• How one story can create many PATs.
• How to take your PATs to the next level.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

The Comfort Book by Matt Haig

GrGrab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

The 200th Episode Prize Draw

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Investing your time to build a professional network could give you one of the biggest returns, both in business and life. That's because as our life and career changes and develops we never know when we might need someone in that network.

My guest on this show is author, speaker and coach Stefan Thomas and he believes that putting effort into building and sustaining relationships at scale, over time, has benefits for every person, whether they own their own business, work for a company, or do a mixture of both.

As Stefan says the trouble is:

"What most people think networking is, and what it actually is, are two very different things."

So that's why in this show, we're getting to the heart of what networking 'really' is, how you can grow your network and how to nurture those relationships, so that they bring long term benefits to everyone.

If you want to develop your networking skills to grow your business or speaking career in the next 12 months, then you'll love this show.

Enjoy!

What you'll learn:

• What made Stefan switch from real estate agent to teaching networking
• How Stefan approaches meeting new people.
• The difference between networking online versus in person.
• Whether you should always agree to 121 follow ups.
• Tips for handling 121 follow ups
• The key things you need to do to position yourself so that people want to buy from you.
• Why you should take advantage of longer speaking slots in networking meetings.
• Why storytelling is important for successful networking.
• How Stefan uses speaking to grow his business.

All things Stefan:

stefanthomas.biz

https://www.linkedin.com/in/stefanthomasnetworking/

https://www.instagram.com/thenetworkingretreat/

Books:

Instant Networking by Stefan Thomas

Business Networking for Dummies by Stefan Thomas

Win the Room by Stefan Thomas

Resources:

The Very Best Office Jokes

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this show I'm celebrating 200 episodes by sharing a case study interview.

Speaking to an audience offers so many benefits, including building your brand and authority and helping you stand out from the crowd, whether that's in a corporate environment or as a business owner.

So, when Kaye King was offered the chance to do a 45 minute keynote talk to an audience of 80 of her dream customers, she recognised the big opportunity it offered to share her mission, make a difference and grow her business.

Kaye King works in the niche of marketing, a really competitive space, and she wanted to make sure that her talk not only engaged her audience, but showed how different her approach and message was from other marketing coaches. She also wanted to use the talk to make an offer to the audience but in a way that was true to her values and didn't feel sleazy or uncomfortable for her or the audience.

In this case study interview Kaye shares what she did to make sure she made the most of this speaking opportunity and what happened as a result.

Enjoy!

What you'll discover:

• Kaye's biggest challenges in putting the talk together including her fear of introducing an offer to her audience.
• How Kaye was measuring success in advance of the speaking event.
• How Kaye previously put her talks together.
• What Kaye did differently to make sure she maximized the opportunity the talk offered.
• The importance of having a structure for your talk.
• The big message Kaye wanted to get across and how spending time to identify that helped her build her content.
• Why Kaye got external help for her messaging for the audience even though she is a marketing expert.
• The preparation timeline Kaye set out for the talk.
• The ROI Kaye got on her investment including the specific results she got in terms of sales and feedback.
• Why most corporate presentations break the biggest rule of a great talk.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humor to Make You an Amazing Speaker!)

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not all conversations are of equal importance. There are some that become pivotal to our life's purpose and success. But how do we know which ones they are and how should we prepare for them? That's where this show and Sarah Rozenthuler come in.

Sarah is a chartered psychologist, dialogue coach and leadership consultant with over 15 years' experience consulting to many of the biggest profit and not for profit organisations around the world, including BP, Discovery Inc, Standard Chartered Bank, the World Bank, Choice Support and Booktrust.

With deep expertise in coaching teams, making dialogue authentic and connecting people with a compelling purpose, she inspires leaders, empowers teams and strengthens organizations to generate competitive advantage and become a force for good.

Sarah is also the author of How to Have Meaningful Conversations (Watkins, 2012) and Powered by Purpose: Energise Your People To Do Great Work (FT Pearson, 2020.) Her work has been widely featured in the media including in the Financial Times, the Sunday Times, the Guardian and BBC Business online.

Enjoy!

What you'll learn:

• Why Sarah became a business psychologist.
• What a dialogue coach is.
• The difference between authentic dialogue and normal conversation.
• How authentic dialogue can transform a team's performance and an individuals' well being.
• What a life changing conversation is.
• How to prepare for 'Big' conversations.
• How speakers take these ways of communicating to connect more powerfully with an audience.
• The core skills that leaders need to develop to navigate their way through these uncertain times.
• Three tips for having more meaningful conversations
• How Sarah uses stories and speaking to grow her business.

All things Sarah:

https://www.bridgeworkconsulting.com

https://sarahrozenthuler.com

https://www.linkedin.com/in/sarah-rozenthuler-a952824/

Twitter @srozenthuler

Books:

Conversations With God by Neale Donald Walsch

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this show, I'm talking about one of the biggest reasons speaking is ranked higher than death in people's fears.

I became consciously aware of this thing in my early forties, and it's something I've struggled with all through my life, and still do today. The trouble is that I'm not alone. This is a struggle I see affecting so many people, and in a lot of ways it's worse now than ever before.

The trouble is that no matter how 'polished' and accomplished you are, your impact will always be diminished if this barrier gets between you and your audience.

What is it, and how can you get rid of it?

That's what this episode is all about.

Enjoy!

What you'll discover:

• The big problem.
• The six ways this problem can negatively impact your speaking.
• Why perspective doesn't just help painters.
• How to turn your biggest enemy into an ally.
• The Serenity prayer and how it can help your speaking.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Resources*:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting traffic to your website or speaker page is important for getting sales and bookings. The trouble is that for most of us, how to get Google to notice us via search engine optimization (SEO), can seem like a mystical dark art that is beyond our understanding.

That's why I've brought Graham Baylis onto the show.

If you imagine the internet as the wild west, then Graham would be considered one of the original frontiersmen. He's been working with the internet since 1993 and set his own internet company up in 1999.

For more than 20 years he's been on a mission to demystify SEO, so that business owners don't get ripped off or put off harnessing the power of the internet to corral new customers into their world.

If you want to increase your impact and get more eyeballs on your stuff, then you'll want to listen to this show.

Enjoy!

What you'll learn:

• How Graham discovered SEO
• Whether SEO is more or less important than it was 10 years ago.
• The biggest mistake people make with SEO.
• The real secret of SEO.
• Whether it's possible for small businesses to compete with the big brands.
• The difference between SEO and Adwords.
• Why SEO doesn't always work.
• What backlinks are and why they are so important.
• Landing Pages and the part they play in your marketing.
• The three things you can do right away to increase your website traffic.
• How stories support good SEO.
• How Graham uses speaking and stories to grow his business

All things Graham:

https://serendipity-online-marketing.co.uk/

https://www.linkedin.com/in/gbaylis/

Books:

The Good Shepherd by C.S.Forester

The Lord of The Rings

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

https://www.semrush.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.