The Speaking Club: Mastering the Art of Public Speaking

A lot of people have ideas that they think would make things better, but few progress beyond the daydream of what if?

My guest in this show had an idea that she just couldn't shake, and after enrolling her sister, they set off on an adventure to make it real.

Today, ​​Ruth Anslow is a social entrepreneur and a keen advocate of doing business for social benefit, beyond just making profit. In 2010 she decided to take on supermarkets and co founded HISBE Food with her sister, Amy. HISBE is a supermarket chain with a difference, built on a social enterprise business model and designed to support a sustainable future for food and farming.

Alongside running HISBE, Ruth co founded The Good Business Club, to connect entrepreneurs who are starting, running and growing a "business for good" with the support and resources they need. In 2019 she started "HISBE Bootcamp," to equip the next generation of food rebels to follow in HISBEs footsteps and launch their own change-making shops and brands.

In this show Ruth is sharing tips for how to get your idea off the ground, including how she used TEDx and speaking to spread the message.

Enjoy!

What you'll learn:

• What drove Ruth to completely change her career trajectory.
• The story of how HISBE came to be born.
• What thoughts and feelings Ruth had about challenging the status quo.
• The eight values that shape HISBE and the difficulties living those values and making a business sustainable.
• How Ruth is creating a movement and getting the message out there.
• Why Ruth didn't launch the company for three years and what she did to build desire and momentum during this time.
• The role that speaking has played in sharing her mission.
• How Ruth put her TEDx talk together
• Tips for getting started if you see something is flawed and could be done better.

All things Ruth:

https://hisbe.co.uk

https://www.facebook.com/HISBEFood

https://www.instagram.com/hisbe_food

https://twitter.com/HISBE_Food

https://www.linkedin.com/in/ruth-anslow-97ba4b3/

https://www.youtube.com/watch?v=nLCE0zGqy3Q

Books:

Shopped! (The Shocking Power of the British Supermarkets by Joanna Blythman

Body and Soul by Anita Roddick

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the things that is critical to success in business and speaking is building your brand.

And a big trap that many people fall into, is failing to share how they add value in a way that makes their brand and message memorable.

The problem is that if you're not memorable then you won't be recommended or referred, and if people forget who you are they can't look you up.

That's why a great 'signature sign off' is something I recommend all my clients and students to craft, so that they minimise the risk of being forgotten.

But, there are some important things to get right and pitfalls to avoid when you're putting this together, and that's where this show comes in.

Enjoy!

What you'll discover:

• The number one mistake people make when introducing themselves.
• The three ingredients you need in your signature sign off and why.
• Why you need to become synonymous with the problem you solve.
• The power of imagery in making your message sticky.
• How to pique their interest.
• Why you need to build a community around your take on the problem.
• The parting shot and why it needs to be meaningful.

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you can get your audience to believe what you believe then there is a strong chance that they'll buy into your idea, product, service or movement.

There is an art and a science to achieving this and a big part of this relates to the language you use with your audience. That's why I've invited language expert Paul Ross onto the show.

Paul is on a mission to teach entrepreneurs and sales people how to powerfully increase their results through the power of subconscious communication.

He has spent 30 years helping people fall in love with the power of language to influence, persuade, sell, and turn stumbling blocks into stepping stones.

He's a Master Hypnotist, Master Trainer of NLP, author, and speaker, and he's been regularly featured on media outlets including BBC, Fox, CNN, NBC, The Huffington Post, Uproxx, and Rolling Stone.

His talks get rave reviews and he has helped tens of thousands of people to successfully harness the power of subconscious communication to achieve their goals.

What you'll learn:

• How language moves the unconscious mind towards making a decision?
• How you can use metaphors to create powerful connection, understanding and rapport with your audience.
• Why you should aim to be less specific with your language.
• Why you should consider what state of mind you want your audience to be in and how to get them there.
• The three sentence phrase that you can use at the start of talks and webinars that can massively increase sales and why it's so powerful.
• What pattern interrupts are and when to use them.
• Advice for tackling objections without being pushy or salesy.
• Why it's not enough to get your audience to know, like and trust you.
• How Paul puts his talks together.
• The three things you need to believe to be good as a speaker.
• Audience connection and getting the balance right between content, stories and humour.

All things Paul:

https://www.speakerpaulross.com

@speakerpaul

[email protected]

Books:

The Age of Reason by Thomas Paine

Subtle Words that Sell by Paul Ross

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For many the choice between swimming in shark infested waters or going live on social media is a tough one. But because it can play such a powerful role in building your brand, authority and following more and more people are, (often reluctantly), going live.

The trouble is that whilst there is absolutely merit in going live regularly to get through the fear and build your confidence, the content produced when you're 'having a go' can often be dull as dishwater.

If you're going to take the plunge, and do some live speaking on social media, there is no reason you can't do it well from the start.

That's where this show and my nine tips come in.

These tips will form a kind of 'essentials checklist' for you to follow, so that you can be confident that your 'lives' are moving you and your audience forward on the journey towards working together.

Enjoy!

What you'll discover:

• How to be more strategic with your lives, so that they are actively moving your business forward.
• Why you must be specifically intentional with each 'live' you do.
• Why you need to be 'one and done'.
• The optimum length for 'lives'.
• The technical stuff you must nail.
• Branding and background matters
• How to ensure you deliver like a pro.
• What JK Rowling can teach you about Facebook lives.
• How to become the most powerful person in the world.

Enjoy!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode was originally released a couple of years ago, and it absolutely meets my 'best of' criteria.

Ryan Hildebrandt is an engineer, entrepreneur and marketer who is a TEDx expert and works with people who want to get their first TEDx talk.

As a founder of one of the most successful TEDx events in the UK, he knows what it takes to get selected, and what you need to do to get your message heard by the most people.

What you'll learn:

• How you get a TEDx Talk.
• How you can make your talk stand out.
• Common myths about TED Talks.
• The life-changing opportunities your TEDx Talk can bring you.
• Why you need to treat a TEDx talk differently to a normal speaking engagement.
• Why a TEDx Talk is one of the best ways to build your credibility, authority, and brand.
• Why speaking at TEDx is more like copywriting than speaking.
• How long it takes to prepare for your TED talk and why.
• How to test your talk or app or book ideas to maximise their chance of success.
• Why you should do a little upfront brainstorming to get opportunities coming to you for YEARS after your TED Talk.

All things Ryan Hildebrandt:

https://viralmessagelab.com

linkedin.com/in/rmhildebrandt

https://www.youtube.com/watch?v=VYbX8hEPIqs

RMHildebrandt

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.storyledmarketing.com

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/TSC
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gareth Lock has been involved in high-risk work since he left school in 1989. He spent 25 years in the RAF in a variety of front-line operational, research and development and systems engineering roles which has given him a unique perspective.

In 2005 he fell in love with diving, started his training and is now an advanced diver. As he was learning and diving, Gareth couldn't help but notice issues within the industry that increased health risks and potential loss of life. So, in 2016 he formed The Human Diver with the goal of bringing his operational, human factors and systems thinking to diving safety.

His work in diving safety and performance development is all about telling context rich stories that help people learn through adverse events. Over the past five years he has trained more than 350 people face-to-face around the globe, and taught nearly 2000 people via online programmes.

He has also sold more than 4000 copies of his book Under Pressure, which contains 30 stories of events, and has also produced a documentary, "If Only', which tells the story of a fatal dive and how it might have been avoided.

In this show he is sharing his own story and how he uses speaking and stories to inspire change.

What you'll learn:

• What started Gareth on this journey.
• The impact of focusing his business on a very small niche.
• How stories fit into his business.
• Why and how he created a documentary film and what happened as a result.
• What is meant by a 'just' culture.
• How Gareth has used speaking to building his brand, authority and business.
• How he gets the balance right between educating and engaging.

All things Gareth:

https://www.thehumandiver.com

https://www.thehumandiver.com/ifonly

https://www.linkedin.com/in/garethlock/

Books:

Under Pressure by Gareth Lock

Thinking, Fast and Slow: Daniel Kahneman

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In my experience, the impact of the fear of forgetting what you want to say manifests itself in three big ways:

First there are the group of people who put off, or give up on their dream of speaking and sharing their message… and this can lead to negative self-talk, low self-worth, and the anger and frustration of comparisonitis.

Then there are the people who compensate for this fear of forgetting by having their talk as text on their slides, or having a full script that they read from. This will likely sabotage their success because the audience will become bored and disengaged.

The third group is the 'wing it' brigade. They're also compensating for the fear, but they do it by not preparing properly. Very few people will do a good talk here, and it's more likely their message will be rambling, and maybe the audience will be paying attention, but only in the way that people do when a car crash is happening.

In this show, you'll hear me working with one of my TSC Live members who wanted to get some tips for remembering her talk. If you would also like to improve your recall and content confidence, then you'll find this useful too.

Enjoy!

What you'll discover:

• How your memory is better than you think it is.
• How to break down a talk so that it's easy to remember.
• Why you can't inject personality without content familiarity.
• The power of letting go.
• Why you need to separate your 'creator' and 'critic' sides.
• Why your introduction should not be the first thing you do.
• How powerful metaphors can be mental signposts for you.
• What to be mindful of using autocue.
• Why the high level structure of your talk is the most important thing to commit to memory.
• There is no magic wand to replace rehearsal and practice.

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Resources:

https://unraveltea.com

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avish Parashar is one of those rare examples of someone who made his passion his business.

So many of us settle for less than what makes our heart sing.

In love with performance growing up, when he started college he resigned himself to following a traditional and more secure career path to please his family.

Then one day he saw improv comedy and everything changed. In this show, Avish shares his journey and how he ended up teaching organisations valuable business skills through improvisation.

He is an in demand speaker, weaving together humorous stories, jokes, audience interaction, and improv comedy games, to keep the audience engaged while imparting key lessons.

Not only will you learn some new business tools through improv, but you'll also discover some great speaking tips to keep your audience engaged and entertained.

What you'll learn:

• What made Avish fall in love with improv.
• The challenges you faced in making a career out of your passion.
• How Avish positioned himself and his content for the corporate world.
• What a 'ding' moment is.
• The biggest 'ding' moments in Avish's life and how improv helped.
• The specific business skills that improvisation tools can help improve.
• How Avish navigates getting the balance right between practical tools, motivation and entertainment in his talks.
• Why you need to kill your darlings in your talk.
• What Avish did to get his first speaking gigs.
• Tips for how to combine doing what you love and earning a living.
• Why planning is important, but improvising is essential!
• How learning improv can increase your resilience.
• How Avish puts his talks together.

All things Avish:

www.DingHappens.com

www.DingHappens.com/podcast

https://www.facebook.com/avishparashar

https://www.facebook.com/groups/MotivationalImprov

http://avishandmike.com

Books:

The One Thing by Gary Keller

Improvise to Success by Avish Parashar

Say, "Yes, and" by Avish Parashar

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can powerfully shift perspectives and inspire people to take action whether you're doing a three minute talk or a two hour workshop, but not without developing customer intimacy.

I'm not just talking about understanding your audience, I'm talking about focusing your message so that it speaks to people within that audience that have the specific problem that you can help resolve.

In this show I'm going to give you some tips on how you can speak with the people in your audience at a new level of connection, so that they are awakened to the problem and want to get it solved.

Enjoy!

What you'll discover:

• What I mean by customer intimacy.
• Why it matters.
• How to identify the burning platform for change.
• Future pacing, what it is and why it's a powerful speaking tool.
• The secret weapon for shifting perspective.
• How to mitigate objections.

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tim Box is a Remedial Hypnotist and Mind Coach specialising in helping clients get control of their anxiety response. He has run a full time therapeutic practice in the UK for more than 10 years.

Although Tim experienced anxiety when he was younger, and the impact it can have on your choices and freedom, it took him a few years to discover his calling in this field.

When he did though, he began to shake things up.

In 2017 he released his first book: Clear Your Head: How to enjoy life without anxiety getting in the way which went on to become an Amazon best seller. In 2019 he gave a TED talk entitled 'How to stop feeling anxious about anxiety' which has now had over three quarters of a million views.

He is also the creator of The CONTROL System, which is a method of mind coaching that helps people overcome the psychological barriers that limit their personal growth. He teaches his method internationally and has now certified CONTROL Practitioners throughout the UK, Europe, and the US.

Enjoy

What you'll discover:

• Tim's own experience with anxiety and his journey since.
• How your negative patterns become part of your identity.
• A new way to frame anxiety.
• Tips for managing anxiety.
• Why we appear to be less able to cope with anxiety today than we were 100 years ago.
• Whether the experience of anxiety is influenced by gender.
• The Control Method and how it works.
• Tips for managing anxiety related to public speaking.
• How Tim gets the balance right between stories, humour and the important message he wants to convey.
• How Tim uses speaking to grow his audience and business.

All things Tim:

www.thecontrolsystem.co.uk

https://www.podbean.com/pu/pbblog-akeh4-a50450

https://www.youtube.com/c/TimBoxMindCoach

@timboxmindcoach (Instagram)

https://www.facebook.com/timboxhypnotist (Facebook)

TEDx - How to Stop Feeling Anxious About Anxiety by Tim Box

Books:

Lost Connections: Uncovering the Real Causes of Depression – and the Unexpected Solutions by Johann Hari

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.