The Speaking Club: Mastering the Art of Public Speaking

Fredrik Haren is an international speaker on creativity and change and the author of ten books, including 'The Idea Book' which was included in 'The 100 Best Business Books of All Time'.

For the last 2 decades Fredrik has been travelling the world to learn as much as he can about creativity from people who are out there doing fascinating things. He has been praised for his "unusually effective speaking style of combining humor and audience interaction with useful content".

In this episode, we're talking about the importance of creativity in your speaking and your business, and you'll pick up some brilliant tips for both!

Enjoy!

What you'll discover:

• How you define an 'expert' speaker.
• Why Frederik thinks people who say they aren't creative are cowards.
• Who we should compare ourselves to in relation to how creative we are.
• Why scheduling creative time can help you become inspired.
• The definition of an idea.
• How I lost the opportunity to win $1000!
• The most important part of the creative process.
• Why we need to get the balance right between confidence and doubt for creative success.
• What idea perception and why it's so important right now.
• How creativity can be found in the most unexpected places.
• The 'moment of nothing'...what it is and why so many of us get stuck there.
• Three tips you can use to kickstart your creativity today.
• Why you need to discover your inner theme.
• The most interesting speaking topics.
• Tips for getting your talk to resonate with multinational audiences.
• How the best speakers use stories.

All things Fredrik:

Website https://www.fredrikharen.com

Youtube Fredrik Haren - The Creativity Explorer

https://www.theworldofcreativity.com

https://www.theprofessionalspeaker.com

LinkedIn - Frederik Haren

Books:

The Idea Book by Fredrik Haren

How to Become a Global Keynote Speaker by Frederik Haren

Lateral Thinking by Edward De Bono

Resources:

Universal Themes Episode

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business.

This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before.

So, what should you do if you're having these sorts of thoughts and feelings:

"I can't get people to easily understand what I do"

"I don't know where to start in getting my message across"

"I find the sales part of speaking uncomfortable and awkward"

"My business doesn't stand out"

"I can't seem to connect with people"

"I feel like my talks are boring"

"I can't communicate the value of what I do"

"I can't keep people engaged."

"It just feels so forced when I speak, not like me at all."

If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you.

In part two I'm going to be covering all the key questions you might have about storytelling so that you can start using them to grow your business.

Enjoy!

What you'll discover:

• What is meant by 'story' in speaking and marketing.
• The different types of story you can use and what for.
• How long your stories should be.
• Where you should be using stories.
• The best place to find stories to use in your speaking and marketing.

Resources:

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.

· Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jade Jeffers left the city to slow down and fight a progressive illness. After she moved to the coast, she not only rekindled her love of art, but she found contentment in her life.

She is now a beachcombing artist and sells her work all over the world. In transitioning to be an artist, Jade also had to become an entrepreneur realising that in order to share her work she would need to speak to sell.

In this show, Jade talks about her journey, how she finds the stories behind her pieces and how she 'reads' her audiences before making her pitches.

Enjoy!

What you'll discover:

• How Jade turned her life upside down to reconnect with her passion, find a simpler existence and slow down her progressive illness.
• How she handles feedback about her art.
• What made Jade choose beachcombing art.
• How she chooses the objects that become her artwork and then creates the stories from them.
• The humour that Jade injects into her art and the characters that she brings to life.
• The journey she has gone on to feel comfortable selling and speaking.
• How Jade reads the body language of the potential customer to influence how she pitches.
• Jade's tips for finding stories.

All things Jade Jeffers:

https://www.jjsbeachcombingart.com

Facebook @jjsbeachcombingart

Instagram @jjsbeachcombingart

Books:

Catcher in the Rye by JD Salinger

Resources:

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whilst social distancing means everyone has more room in real life, Covid-19 has resulted in the online space becoming more crowded than ever as more entrepreneurs make the switch to save their business.

This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before.

So, what should you do if you're having these sorts of thoughts and feelings:

"I can't get people to easily understand what I do"

"I don't know where to start in getting my message across"

"I find the sales part of speaking uncomfortable and awkward"

"My business doesn't stand out"

"I can't seem to connect with people"

"I feel like my talks are boring"

"I can't communicate the value of what I do"

"I can't keep people engaged."

"It just feels so forced when I speak, not like me at all."

If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you.

Ok, let's kick off with the first thing you need to do, which is avoid these seven deadly sins of speaking online.

Enjoy!

What you'll discover:

• The audience buttons you need to push with your message.
• The big mistake people make when creating their message.
• Why you shouldn't just keep sharing 'how to' content.
• Why your sales message shouldn't be the primary focus of your webinar or video.
• How you can get lost in someone else's persona
• Why you need to make your message 'sticky'
• The 'RuPaul' rule tweak that you need to apply to your speaking

Resources:

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michael Arterberry took sanctuary in sports to distract from the fear and hardship he faced at home growing up. As an adult, he recognised that his ability to stay resilient, keep perspective and positive during the trials of his childhood was not something everyone facing the same challenges was able to do. That epiphany led to a life dedicated to helping others find their way through the challenges life throws at them to discover their place of peace.

Michael says "I can't change your circumstances, but I can help change your perspective." That's what his talks and transformational coaching programs do and in this show he is sharing his journey, and some of the tips and techniques he uses with people to manage those difficult situations.

He also shares how he puts his talks together and some of his secret speaking tricks that inspire, lead, and encourage people to choose the right path for them.

Enjoy!

What you'll discover:

• How his humble beginnings and difficult childhood shaped Michael and led to what he does today?
• Why you need to 'shake off the dirt' in order to achieve success.
• How Michael communicates with kids to create 'aha' moments that give them a fresh perspective and start.
• Why teachers are also transformed by Michael's work.
• What made Michael switch into motivational speaking and how he made the transition into speaking to adult audiences?
• How we need to shift from being the passenger to the driver of your car.
• The impact of African American communities spreading out to more affluent white communities and Michael's role in bringing them together.
• How Michael connects to himself and the audience to get great results from his speaking and how to do this.
• The winning combination to be a successful speaker.
• Why stories are such a critical tool in Michael's speaking and teaching tool chest

All things Michael Arterberry:

Https://www.shakethedirtexperience.com

Https://www.michaelarterberry.com

https://www.youthvoicescentre.org

Twitter @MichaelArterberry

Facebook @MichaelArterberry

Books:

The Dream Giver by Bruce Wilkinson

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.saraharcher.co.uk/challenge

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over 51% of the US population has listened to a podcast, 37% in Canada and one in eight people in the UK regularly listen to them. The stats show that the numbers of podcast listeners are growing across the globe...I can vouch for this as The Speaking Club is now listened to in 159 countries!

As well as the audience growing, so are the numbers of podcasts with 192,000 new ones launched just last year.

So what does this mean for speakers, authors and online entrepreneurs?

It means that if you're not already leveraging this platform for growing your brand, audience and business, then you should be.

I have many people approach me to get a guest spot on this show with poor pitches that don't do them any favours. For the people that do make it on, not all are maximising the opportunity it offers.

That's why I decided to put this episode together. I want to help you avoid the pitfalls and become an AWESOME podcast guest so that you can get get your message out there further and faster

Enjoy!

What you'll discover:

• Which podcasts to approach.
• How to approach podcasters.
• What you need to have prepared for the interview.
• How to add value to the podcaster and set yourself up for success.
• The double win that will grow your audience and strengthen your relationship.
• The importance of sharing to your own audience.
• The AWESOME framework that pulls this all together.

Resources:

Episode 003 -How to Create a Killer Elevator Pitch

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Covid-19 has affected all our lives, forcing us to make dramatic changes to the way we live and work to adapt to a new reality. Life will revert to some form of 'normal', but this experience will result in some lasting behavioural shifts...and more remote working and online communication are likely to be two big ones.

The bottom line is that not only do we need to get comfortable presenting online, but we need to get comfortable having sales conversations online if you want to grow your business now and in the future.

Whether you're an entrepreneur or a corporate leader with sales teams who have to make this transition, it's going to be important that you are able to start back strong in this new context.

That's why I've brought Diane Banister, the CEO of Intelligent Dialogue, on the show. She has spent decades helping companies develop their sales capability and has made a significant change to her own business by bringing it online, with incredible success.

I hope this episode gives you some tips for communicating in this new context and taking your business forward.

Enjoy!

What you'll discover:

• How Covid-19 hit Diane's offline training business and what she did about it.
• The difference between 'responding' and 'reacting' when business challenges arise.
• The differences between training virtually rather than live and how to handle them.
• Why moving to online communication requires you to be at the top of your game.
• Whether you should be selling right now and if so how.
• The challenges many are going to face getting back to work.
• How sales conversations will change in the new communication context.
• Why it's wrong to make blanket assumptions about how your customers have been impacted.
• Why you should be spending time on making your message relevant for where each of your customers might be.

All things Diane Banister:

Successfully Navigating Sales Conversations Online Training Videos

Coupon Code for The Speaking Club Discount = TSC2020

LinkedIn

Twitter

Books:

Never Split the Difference by Chris Voss

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.

· Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Professor Monder Ram OBE is an expert on small businesses and ethnic minority entrepreneurship research. He has published many papers, consults with small businesses, is a global keynote speaker and a government advisor too. I am also very proud to say he is one of my star students too.

In this episode not only do we discuss some of the findings of Monder's many years of research into small business challenges and particularly the challenges that migrants and migrant entrepreneurs face, but we talk a whole heck about his speaking too!

This show is a goldmine for great insights and tips that will help you shine as an authentic, captivating speaker and I'm sure you're going to love it.

Enjoy!

What you'll discover:

• Why Monder thinks stories are needed more than ever in the academic arena.
• How sharing real life stories as a scientist has helped Monder influence public policy around small businesses.
• The three areas of entrepreneurship that trip many small businesses up.
• Why the issues that face most entrepreneurs are amplified for migrant business owners.
• The travesty of wasted talent in our communities that could fill vital business roles.
• How Monder ditched his slides in speaking in 2004 and hasn't used them since.
• The differences between a practitioner, academic and policy making audiences.
• How Monder tailors his talk strategy and content for the different audiences he talks to.
• The in-depth process Monder uses to prepare for a talk.
• The importance of flow, engagement, framing and starting the talk with a bang.
• Why being yourself when you speak is vital for connecting with your audience and building your confidence.
• Why academics and all speakers should consider focusing on the struggle and the 'why' rather than just the results in their communication.

All things Monder Ram:

LinkedIn Monder Ram

Twitter @monderram

Email [email protected]

Books:

The Examined Life by Stefan Grosz

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content flow relates to the composition of your talk and how you get your audience from 'a' to 'b'. This is relevant whether you're doing a 15 second Tik Tok, three minute facebook live, blog or or a 45 minute keynote. You need to consider some often overlooked factors relating to 'content flow' that will affect the experience people have on their journey with you... whatever medium it's on, or how long it may be.

Get it right and you may win a fan, but get it wrong and you may leave your audience bored, confused, and unlikely to bother engaging with you again.

In this show I'm going to be sharing those factors you need to pay attention to, so that your content keeps your audience focused, engaged and eager to take the next steps with you.

Enjoy!

What you'll discover:

• My Gambian nightmare and why it matters to your audience.
• The starting point for any speaking content.
• Why speakers can learn a lot from tattoo artists.
• The key 'content flow' ingredients for a great talk.
• What a segue is and why it matters.
• The secrets to good segues.
• Why stories and gaps are your friend for keeping your audience focused.
• Get the audience committed.
• Resolution and the warm fuzzy feeling it brings.

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Viv Conway and Tash Meys originally had companies on the side whilst they were friends at college. They focused on Instagram as the platform to grow their businesses, and eventually had so much success with it that they decided to ditch their side hustles and open up their own Instagram agency called Ace The Gram.

Not only have they mastered Instagram to move their personal profiles to over 200K followers, but they have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand.

From influencer marketing and giveaways, to using Instagram for driving traffic to your website/product, Viv and Tash now work to bring their knowledge and passion to anyone who wants to leverage social media for their business. They are excited to share everything they have learnt along their journey and they're doing that on this show.

Enjoy!

What you'll discover:

• Where Instagram fits into the social media ecco-system.
• Why patience is needed for sustainable growth and better quality followers.

• Why your ideal audience is not only critical for your business in general, but super important when it comes to Instagram.
• How having a clear message and understanding the niche that you are in will grow your audience faster.
• Guidance on strategy for using Instagram in your business.
• One of the biggest myths about how to reach your audience on Instagram.
• What it means to optimise your profile and how to do it.
• How you can use influencer marketing in your marketing strategy.
• What 'valuable' content looks like on Instagram.
• Specific tips for speakers and entrepreneurs who want to build their audience and brand using instagram.
• What branded hashtags are, and how to use them to your advantage.
• Where Instagram stories can fit into your strategy.
• Understand more about the Instagram algorithm and how this might help you.
• Why using multiple social media platforms is important for your marketing strategy, and which combination is currently the strongest.
• Tips for using Instagram to build a community and boost engagement.

All things Ace the Gram:

Website acethegram

Instagram @acethegram

Facebook Group https://www.facebook.com/groups/instagramgrowthandengagement/

Books:

Awaken the Giant Within by Tony Robbins

The Defining Decade - Why Your Twenties Matter and How to Make the Most of them by Meg Jay

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.