The Speaking Club: Mastering the Art of Public Speaking

Made redundant from her dream PR job at 40, instead of becoming a victim to uncertainty and fear, Angharad Massie grabbed them by the horns and pulled them along in her wake. Now she owns Fearless PR and works for some of the biggest and littlest brands in the UK and Globally.

I asked her onto the Speaking Club to breakdown the myths and misunderstandings about what PR really is, so that you can begin to use PR as a tool to help you build your brand, spread your message and increase your impact. Angharad didn't disappoint and shares brilliant strategies, tools and tips for creating your PR content, developing your network and influencing stakeholders to become advocates and fans.

Make sure you listen to this show if you would like to get more people shouting about what you do!

Enjoy

What we talk about:

• How life events that seem devastating can be the biggest gift if you can just stay strong.
• The definition of successful PR
• How storytelling and humour influences PR success
• Balancing the different stakeholder interests in PR and how to do it.
• The difference between PR and advertising
• Why it's important to find the right angle for your message
• What comedians, actors and performers have in common with PR agencies
• Why you should lead with a negative
• How McDonalds and Greggs have built brand respect by not taking themselves so seriously
• Why speakers should consider developing brand personality
• The importance of building a network of relationships and superfans to share your message
• Tips for building your network with authenticity
• How to develop relationships with influencers and journalists
• The top 3 strategies for running a successful PR campaign
• How to mine the golden content that's already around you
• Why you shouldn't let fear stop you from living your best life

All things Angharad:

https://www.fearlesspr.co.uk

Other Resources*

Jane Eyre by Jane Austen

Trust me I'm Lying by Ryan Holiday

https://www.saraharcher.co.uk

https://www.mystorywizard.com

https://www.standoutpitch.com

https://www.thespeakingclub.com/masterclass

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this show, I'm going to do something I've wanted to do for a long time and that's do a little breakdown of how two of the most successful viral video adverts used humour for massive success. Then I'm going to show you how you can apply the same humour success principles to your talks and other marketing content.

I often reference these two brands when I'm showing people how valuable humour is, because undoubtedly it played a massive part in the results that they achieved with their video ads. They are Dollar Shave Club and Squatty Potty. Both of their videos were very funny, both went viral and gave them massive brand recognition and sales growth.

Dollar Shave Club is a mail order razor company and its founder Michael Dubin's first video promo launched the company in 2012. 24 hours later they had 12,000 new subscribers and four years later Dollar Shave Club was bought by Unilever for £1bn. After Squatty Potty's video went viral sales increased by 600% and that video has now had 100 million views.

So, if you're interested in getting some tips for adding humour to your message for more impact and business growth then listen up!

Enjoy!

What you'll discover:

• The benefits of using humour in your talks
• Some specific humour tricks that were used to create viral ads
• The fundamental rule of comedy
• The connection between laughs and knowing your audience
• The rule of three examples
• How to use contrast for big laughs
• How to apply viral video humour tricks to your talk
• Some key locations for humour in your talks
• Why self-deprecation works

Resources:

Squatty Potty Video

Dollar Shave Club Video

Framing Your Talks for Bigger Impact – Episode 050

The Shocking Truth About How to Open and Close Your Presentations – Episode 065

Humour 101 for Public Speaking – Episode 019

How to Make Your Content Funny Without Forcing the Gag - Episode 28

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At the age of 17, James Aspey was diagnosed with leukaemia and given six weeks to live. Over the next 3 years, he fought to survive, which he did. He emerged from that battle with a new appreciation of life and a personal understanding of suffering.

During his treatment he'd gained 23kg and after being given the all clear he began, with the help of a trainer to get his weight and fitness back on track. Inspired by the help he'd got James became a personal trainer too. It was whilst on a cruise ship working as a PT that James met a man that would completely change the path of his life.

He began to question some of the things he'd always believed about food and health and embarked on a journey that would lead him first to giving up eating animals, then to giving up his voice for animals and finally, to what he does today, speaking all over the world about animals and veganism.

His words are visceral and provocative, his message is hard to hear...but more and more people are listening, and that's why I asked James to come on the show. If you want to get some lessons from a master speaker, with a heartfelt message that is influencing people across the globe to make a major shift in their life and beliefs...then listen to this show...but be warned... at times you may find what James says disturbing and challenging.

What we talk about:

• What James found out that changed the course of his life.
• Why we should care about what we eat.
• The benefits of a vegan diet.
• How James coped having a year without uttering a word.
• Why it's important for speakers to focus on understanding and addressing potential objections and how James does it.
• Why James believes education is the best way to influence people and how he does it.
• How James tailors his message for different audiences
• Why we sometimes need to shock to create change
• How being Vegan can help you grow as a communicator
• Why Tofu is one of the most underrated foods of all time!
• Why humour is so powerful, especially when your message is serious!
• How James puts his talks together, for maximum attention and impact.
• What James considers to be the most important point of his speeches.
• James' secret to becoming a great speaker.
• James' secret to business success.

All things James:

@JamesAspey

https://www.jamesaspey.com.au

Other Resources*

The Power by Rhonda Byrne

The World Peace Diet by Dr Will Tuttle

Eternal Treblinka by Charles Patterson

https://www.mystorywizard.com

https://www.standoutpitch.com

https://www.thespeakingclub.com/masterclass

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are a lot of organisations, coaches and possibly even people you know with opinions and advice about what makes a good speaker. There are probably also lots of speakers you admire. All of this can sometimes lead people to develop a presentation style that isn't in line with their natural way of being and personality.

I have some strong views on persona and in this show I'm taking a look at persona, what it is, how important it is in public speaking and even how you can find out what yours is.

Enjoy!

What you'll discover:

• Whether you should develop a different persona for public speaking
• Why you, your message and your audience need to be in alignment
• Why I disagree with Roger Ailes
• What a vitamin brand can teach us about how we need to be on stage
• How you don't need to lose yourself even if you want to be funny
• How you can discover your persona
• The difference between me and Gary V
• Why you are absolutely enough!

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Diane Banister is the CEO of Intelligent Dialogue, and she has spent decades helping companies develop their customer service and get incredible sales results. In this episode I have brought her on to help you look at selling in a new way, so that you can get more gigs or grow your business.

The truth is that unless you have the right attitude towards sales, you are likely to fail whether you are selling an idea, a change, or a product or service. If you can get comfortable and good at selling not only will your message have more impact, but your bank balance will look better too!

What we talk about:

• The beliefs about sales that may be holding you back.
• Reframing sales for better results.
• The impact of reluctant salespeople on the bottom line.
• The importance of 'pain and gain' in successful selling.
• Why you need to know the value of your product or service to your customer.
• The question you should ask yourself before you meet with any potential customer.
• How we can build our sales confidence, attitude and voice.
• The similarities between presenting and a sales conversation.
• A sales conversation structure.
• Why it's critical to detach your identity, self-worth and targets from the sales conversation and what to do instead.
• The importance of storytelling in sales conversations.
• Tips on getting access to decision makers.
• The big mistake people are making on first contact with decision makers and what to do instead.
• Why you need to think about the lifetime value of a customer.
• How stories impact the sales conversation and can attract customers
• The parallels between training and selling.
• The difference between training and development.
• Why the beginning of any workshop is crucial for the success of the event and how to do it right.
• Why you need to forget the material when you're speaking and focus on the audience.
• Why you shouldn't price your products and services based on what you would pay.
• What sales lessons we can learn from cricket.
• Why we should reflect more to get better results.

All things Diane Banister:

https://intelligentdialogue.com

Twitter / Linked In:

Other Resources*

The Mayor of Casterbridge by Thomas Hardy

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I believe that public speaking can only be truly effective in moving an audience if the speaker views themselves first and foremost as a storyteller. In this way public speaking is no different to other mediums, like writing, comedy and filmmaking, where stories are also used to affect an audience. That is why I like to bring guests from those other arenas on to the show to give you ideas for making your own message more powerful.

That is why I am chuffed to bits that for this 100th and 101st episode I have Producer/Director Mickey Lemle as my guest. Mickey Lemle has been making feature films, television series and documentary specials since 1971. His film and television works have been shown theatrically, on television and at film festivals around the world. He has covered such diverse topics as media manipulation, the first astronauts to land on the moon and two feature length documentaries about the Dalai Lama.

In addition to his award-winning films he was also a personal friend and student of Joseph Campbell, the architect of modern storytelling. Across these two episodes we cover a wide range of topics all of which will give you food for thought about yourself, your life and your public speaking. Mickey takes us all over the globe, into our inner world and even into space with the stories that he shares, and I hope that you love hearing them as much as I did.

What you'll discover:

• How and Why Mickey got into documentary film making
• The two traits you need for successful film making
• Why Mickey thinks a lot of Hollywood movies are stupid.
• What drives the project choices Mickey makes.
• How documentaries get funded and made.
• Why it's so important to find stories that reflect internal transformation.
• How you show internal transformation in a story.
• The measure Mickey uses personally to judge the success of his films.
• Why we should be wary of the way that information is presented to us.
• The secret to a long life
• The secret to the end of suffering.
• How meditation can help you create a better life.
• The lessons that Mickey learnt directly from Joseph Campbell the creator of 'The Hero's Journey'
• How Mickey got his Holiness the Dalai Lama to agree to be in a documentary.
• The story creation process for documentaries and the similarities with creating a presentation story.
• How Mickey uses the Hero's Journey in his work
• How speaking fits into Mickey's work
• How Mickey uses storytelling in his speaking
• Mickey's top tips for speakers for using stories and building a narrative

All things Mickey Lemle:

http://www.lemlepictures.com

Other Resources*

Letters to a Young Poet by Rainer Maria Rilke

Hero with a Thousand Faces by Joseph Campbell

https://www.standoutpitch.com

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I believe that public speaking can only be truly effective in moving an audience if the speaker views themselves first and foremost as a storyteller. In this way public speaking is no different to other mediums, like writing, comedy and filmmaking, where stories are also used to affect an audience. That is why I like to bring guests from those other arenas on to the show to give you ideas for making your own message more powerful.

That is why I am chuffed to bits that for this 100th episode I have Producer/Director Mickey Lemle as my guest. Mickey Lemle has been making feature films, television series and documentary specials since 1971. His film and television works have been shown theatrically, on television and at film festivals around the world. He has covered such diverse topics as media manipulation, the first astronauts to land on the moon and two feature length documentaries about the Dalai Lama.

In addition to his award-winning films he was also a personal friend and student of Joseph Campbell, the architect of modern storytelling. Across these two episodes we cover a wide range of topics all of which I hope will give you food for thought about yourself, your life and your public speaking. Mickey takes us all over the globe, into our inner world and even into space with the stories that he shares, and I hope that you love hearing them as much as I did.

What you'll discover:

• How and Why Mickey got into documentary film making
• The two traits you need for successful film making
• Why Mickey thinks a lot of Hollywood movies are stupid.
• What drives the project choices Mickey makes.
• How documentaries get funded and made.
• Why it's so important to find stories that reflect internal transformation.
• How you show internal transformation in a story.
• The measure Mickey uses personally to judge the success of his films.
• Why we should be wary of the way that information is presented to us.
• The secret to a long life
• The secret to the end of suffering.
• How meditation can help you create a better life.
• The lessons that Mickey learnt directly from Joseph Campbell the creator of 'The Hero's Journey'
• How Mickey got his Holiness the Dalai Lama to agree to be in a documentary.
• The story creation process for documentaries and the similarities with creating a presentation story.
• How Mickey uses the Hero's Journey in his work
• How speaking fits into Mickey's work
• How Mickey uses storytelling in his speaking
• Mickey's top tips for speakers for using stories and building a narrative

All things Mickey Lemle:

http://www.lemlepictures.com

Other Resources*

Letters to a Young Poet by Rainer Maria Rilke

Hero with a Thousand Faces by Joseph Campbell

https://www.standoutpitch.com

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I've decided to curate 12 book suggestions from some of my most popular guest episodes. My intention is to give you some new ideas and inspiration to help you rock this coming year!

If you're anything like me, the New Year brings an opportunity for a fresh start. It's an opportunity to look back at the past 12 months of achievement, learning and growth and to consider what you want for the coming year. I've set some pretty big goals for the next 12 months and I know that these will be challenging. That's because I will have to open up my mind, be coachable and invest in my growth to achieve what I've set out to do.

Reading or listening to books will play a big part of my growth as it always has done, and that's why I absolutely love hearing from my guests about the books that they've read that have created transformation in their life. Many of those books I've gone on to read myself and they have opened up new possibilities for me. So, in this episode I thought I'd put a recommendation for each of the next 12 months together for you.

My Guests

• Shelly O'Donovan – Body Language and Influencing Expert
• Graham Allcott – Best Selling Author and Productivity Expert
• Jay Miller – One of Canada's top Voice Coaches
• Paul Coleman – Brand and Innovation Guru and Bafta Award Winning Comedy Writer
• Simon Fanshawe – Perrier Award Winning Comedian, Stonewall Founder & Diversity Expert
• Sophie Devonshire - Business leader, entrepreneur, brand specialist and author.
• Devin Thorpe – Writer, Business Advisor and World Changer
• Peter Cheese – People & Change Expert & CEO of the Chartered Institute of Personnel & Development
• Carl Honore – Journalist, Best-Selling Author & Speaker
• Verla Fortier – Author, Speaker and Expert on Green Space Research
• Joanna Penn – Award Winning Author, Online Entrepreneur & Writing Coach
• Nahla Summers – CEO of the Sunshine People Charity, Author, and Expert on Kindness

12 Books:*

1. Essentialism by Greg McKeown
2. Long Walk to Freedom by Nelson Mandela
3. Trust Me by Nick Morgan
4. New Power – How it's Changing the 21st Century and Why You Need to Know by Jeremy Jeimanns and Henry Timms
5. Germinal by Emile Zola
6. How to Win Friends and Influence People with Dale Carnegie
7. The Bible
8. Thinking Fast and Slow by Daniel Kahneman
9. The Quiet American by Graham Greene

• The Global Forest – 40 Ways That Trees Can Save Us by Diana Beresford-Kroeger
• The Success Principles by Jack Canfield
• Tuesdays with Morrie – Mitch Albom

How to Find Out More About My Guests:

Shelly O'Donovan:

http://www.illuminatethemessage.com

Twitter / Linked In: @shellyodonovan

Episode 037 - Shelly's First Interview on The Speaking Club

Episode 097 - Shelly's Second Interview on The Speaking Club

Graham Allcott:

Graham's Website – http://www.grahamallcott.com

Think Productive - https://thinkproductive.co.uk

Beyond Busy Podcast - http://getbeyondbusy.com

Episode 044 - Graham's Interview on The Speaking Club

Jay Miller:

Jay's Website – http://voiceandspeech.com

Jay's YouTube Channel - Visit Voice & Speech on YouTube

Episode 047 – Jay's Interview on The Speaking Club

Paul Coleman:

http://www.humanisehq.com

@PaulColemanchester

Episode 051 – Paul's Interview on The Speaking Club

Simon Fanshawe:

http:/www.diversitybydesign.co.uk

[email protected]

@Simonfanshawe

Episode 052 – Simon's Interview on The Speaking Club

Sophie Devonshire:

http://www.thisiscaffeine.com

Twitter @s_devonshire

LinkedIn https://www.Linkedin.com/in/sophiedevonshiresuperfast/

Episode 054 – Sophie's Interview on The Speaking Club

Devin Thorpe:

https://www.devinthorpe.com

Barry Manilow Blog

@devindthorpe

Episode 056 – Devin's Interview on The Speaking Club

Peter Cheese:

https://www.cipd.co.uk

@Cheese_Peter

Episode 060 – Peter's Interview on The Speaking Club

Carl Honore:

https://www.carlhonore.com

@carlhonore

Episode 068 – Carl's Interview on The Speaking Club

Verla Fortier:

Website - Treesmendus.com

Take Back Your Outside Mindset by Verla Fortier

Episode 088 – Verla's Interview on The Speaking Club

Joanna Penn:

Website - https://www.thecreativepenn.com

Joanna Penn – The Creative Penn Podcast

Social Media @thecreativepenn

Instagram @JFPennauthor

Episode 092 – Joanna's Interview on The Speaking Club

Nahla Summers:

Sunshine People Website

A Culture of Kindness – (for businesses)

@sponsorkindness

@nahlasummers

Episode 095 – Nahla's Interview on The Speaking Club

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whether you're a storyteller, salesperson, marketer, leader, entrepreneur, coach, consultant or public speaker in order to be successful you have to be an effective communicator. You have to find a way to get your audience to pay attention and persuade them to act. Whether that action is changing their perspective, buying into an idea or project, or purchasing your product or service.

To grab attention and persuade people to act, you need to understand what they want, what they don't want, and what matters enough to move them into action. To gain this knowledge there are two skills we need to master, and in this episode, I'll be sharing what they are and what could stop you or get in your way of leveraging their power in your communication.

Enjoy!

What we're going to cover:

• The two critical skills every effective communicator needs to master
• Why these skills are important
• The human psychology traps that sabotage our success
• What the 'Backfire effect' is and how we can combat it.
• A trick for managing 'haters'
• How to 'ask' effectively
• The 'bad' advice given about listening
• Tips for having better conversations

Thanks for listening!

To share your thoughts:

1. leave a comment below.
2. Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

See you next time.

Resources:

Brainpickings Article by Maria Popova

You Are Now Less Dumb by David McRaney

10 Ways to Have a Better Conversation – Celest Headlee

https://www.standoutpitch.com https://ww.storyledmarketing.com

https://www.thespeakingclub.com/masterclass (please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shelly O'Donovan, CEO of the Authentic Influence Group is back to give us more insight and tips about non-verbal communication. She is an expert in body-language and facial expressions after switching from over 20 years in the public policy arena. She has worked with corporations to shape their strategy and building bridges between the commercial interests of organizations and government affairs. During her time working in government relations, public policy, lobbying, grassroots advocacy, legislative and regulatory processes, and policy maker engagement she has seen the gamut of body language dos and don'ts. It was in this arena she noticed some of the brightest people weren't having the impact they deserved, yet others with half the substance and potential were having great success.

After studying the arts of body language, personality types and lie detection, not only did Shelly see her own status and influence increase, but she was able to discern why others were successful or not. Today she speaks, coaches and trains on increasing the impact of your body language for speaking, confidence, gravitas, and sales, and we are lucky enough to have her on the show again sharing what she knows to increase our success in these areas.

What you'll learn

• How we make our non-verbals match our message
• How to decode the face of someone you're speaking to
• What micro-expressions you should be looking out for when you pitch and why
• How to sell anything to anyone using body language
• The body language ticks of Donald Trump
• What non-verbal branding is and why you should care about it
• The non-verbal brand of James Corden and what it says about him
• Why you should ask for feedback after you speak
• How you can tell if someone is lying
• Why the story of Pinocchio's nose has some foundations in truth
• How Shelly uses body language in her talks to connect and engage
• Why you should be open and flexible as a speaker

All things Shelly O'Donovan:

http://www.illuminatethemessage.com

Twitter / Linked In: @shellyodonovan

Success is Yours by Shelly O'Donovan (and others)

Episode 039 - Shelly's First Interview on The Speaking Club

Other Resources*

Total Leadership by Stewart D. Friedman

Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer

Cracking Speech Mate – by Sarah Archer (Ebook)

https://www.storyledspeaking.com

https://www.standoutpitch.com

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/masterclass

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.