James Ellis declares the state of employer branding and its importance in the recruitment process in 2024.

Takeaways

Chapters

00:00 Introduction and Setting the Tone

01:01 James Ellis Introduces Himself

03:27 The Misconception of Employer Branding

04:46 Auditing an Employer Brand

07:00 Authenticity and Credibility in Employer Branding

08:44 Identifying Employer Branding Problems

09:36 Defining the Purpose, Experience, and Reward

12:27 The Pitfalls of 'Bring Your Whole Self to Work'

13:09 Addressing Negative Aspects of Employer Branding

15:18 State of Employer Branding in 2024

16:28 Transition to the Topic: State of Employer Branding in 2024

19:45 The Need for Differentiation in Employer Branding

20:16 Differentiating and Being Realistic

21:11 Being Clear About What You Offer

22:19 The Pressure to Be Different

23:13 The Financial Pressure on Recruiting

24:12 Questions on Employer Branding

25:19 The Challenge of Employer Branding

26:40 The Value of Generative AI in Employer Branding

28:40 Building an Employer Branding Tech Stack

29:19 The Difference Between Employer Branding and Employee Branding

31:16 Explaining Recruitment Marketing and Employer Branding to Executives

33:08 The State of Career Sites

34:56 The Concept of an Employer Brand Should Equally Attract and Repel

35:16 Measuring the Value of Employer Branding

39:42 The Future of Career Sites

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