Rob Cope has just built a kitchen out of free pallets.
A kitchen made of something usually stuck on the end of a forklift to transport goods wasn't the dream for the Wellington builder and his wife, author and psychology student Zareen Sheikh-Cope.
They'd planned to put a new kitchen in the family home.
Instead, they made a documentary about how easy it is, and how damaging, for kids to watch porn online.
It cost them a new kitchen, and then some.
"We're still in debt to it," Sheikh-Cope says of the couple's self-funded documentary, Our Kids Online: Porn, Predators & How to keep them safe.
"This is not a get-rich-quick scheme. It's more about, 'Here's the bit we need to do.'"
Need it was. Easy it was not.
"This is such a s*** film to make, ay?" Cope says in the opening moments of the documentary, which canvasses how porn has changed in the online "all the time, for free" age, what that means for kids and young teens exposed to explicit content far beyond their parents' childhood experiences, the ever-present risk of online predators and, ultimately, solutions for rattled mums and dads.
"We were in tears a lot," Cope says of the 18-month project, which was completed during the lockdown and is now streaming on Vimeo On Demand.
"I'm a builder by trade so I don't cry a lot. But I've cried a lot. Now that we know what we know, it's really upsetting whenever I see a kid with a smartphone because I know what they can watch on it. I go to my son's soccer and he's almost 13 and you've got 20 gorgeous young men on the field and you know that 90 per cent of them have smartphones and about 90 per cent of them don't have any filters.
"I really fear for their futures … it's like this massive burden we're carrying and we just want parents to be educated and to know the reality of the world their kids are growing up in."
Survey: One quarter see porn before age 12
What is that world?
According to Our Kids Online, it's a world where a teen's first sexual experience, once "light petting", could now be strangulation of a sexual partner.
And it's a world where, at the tap of a screen or click of a mouse, kids can find themselves in places where predators, sometimes posing as other children, may be lurking under the invisibility cloak of the internet.
It's also a world that's on the radar of authorities, and there have been moves to keep kids safe online - among the most recent the six-week, $1.5 million advertising campaign Keep It Real Online.
The film censor's office, police, Internal Affairs, Ministry of Education and Network for Learning collaborated with Netsafe to put advice, including on pornography and online grooming, on one site, keepitrealonline.govt.nz
Any doubt of its need is promptly put to rest with a flick through the findings of a 2018 survey of 2000 Kiwi teens on how and why they view online porn.
The Office of Film and Literature Classification research project found more than two-thirds of the 14- to 17-year-olds surveyed had been exposed to porn, a quarter before they turned 12.
Sixty-nine per cent had seen violence or aggression and 15 per cent - boys at twice the rate of girls - watched porn at least once a month. One in 10 told the research project they were regular viewers by age 14.
They were using porn "as a learning tool", 73 per cent said, and 20 per cent admitted trying a sexual act they'd seen online.
Ministry of Education figures support the findings - schools blocked 300,000 attempts to access pornographic websites in March last year alone, the ministry's associate deputy secretary Pauline Cleaver told a parliamentary committee.
And the stats of one of the world's most popular porn websites, Pornhub, show a daily spike in usage between 3pm and 5pm.
But the survey also found 71 per cent of those surveyed by the Office of Film and Literature Classification weren't seeking out porn when they...