Growing up in Pākehā-dominated Ōtautahi (Christchurch) made it difficult for Stacey Morrison to embrace her Māori side.
It was a trip to Japan and learning the language there that highlighted the "irony" of not speaking te reo.
Her husband Scotty, of Ngāti Whakaue descent, also didn't grow up with te reo in his Rotorua home, nor was it spoken in his wider family.
When he started teachers' training college, he took an introduction to te reo paper, and from there his passion grew, and being exposed to mentors like Sir Timoti Karetu and Wharehuia Milroy motivated him to take it even further.
The couple are at the forefront of the te reo revitalisation movement that is seeing thousands of adult Kiwis take up the kaupapa each year.
But they are more than aware of how fortunate their positions are.
"We are part of a generation that could have seen the language die," says Stacey, of Te Arawa and Ngai Tahu.
The Morrisons have both written books in te reo. Photo / Dean Purcell.
"But instead, we have seen it become mainstream, and that is why every time we are asked to do an interview, Scotty and I will turn up, because those people before us ensured there was still something to talk about."
She and Scotty have written six books on te reo between them - including Māori at Home together - selling over a hundred thousand copies.
They see their public and influential lives as broadcasters – Scotty with Te Karere and Marae, Stacey on The Hits and various Māori TV shows – as carrying a responsibility to help with revitalising te reo.
Next week is Māori Language Week and as part of that, the NZ Herald's masthead - along with NZME's five other daily newspapers - will be published in te reo.
The Government has a target of having one million New Zealanders speaking basic te reo by 2040, which is a long way off the 2013 Census that shows just 148,400 New Zealanders can hold a basic conversation in te reo - 84.5 per cent of whom are Māori.
But according to the Tertiary Education Commission, those numbers might soon be turning around.
The number of people enrolled in Māori language courses at polytechnics, universities and wānanga has grown from just over 16,000 in 2014 to nearly 25,000 in 2018.
Those taking beginner – level 1 and 2 – classes has nearly doubled in that time, from 7134 to 12,835. The majority of the growth has only occurred in the past three years.
About 7000 of those adult students across the country are enrolled at Te Wānanga o Aotearoa, and chief executive Te Ururoa Flavell says despite being at capacity, demand is so high they can probably more than double that number.
Te Wānanga o Aotearoa chief executive Te Ururoa Flavell says demand is outstripping supply for te reo courses across the country. Photo / File
For one of next year's courses in Hamilton there is already a waiting list of more than 150 people.
"Kiwis are signing up in their thousands each year, so we need to work constructively to ensure those who want to be learning languages have the access."
While the majority of their students are in beginner classes, about 30 to 40 per cent carry on to higher levels.
Flavell is encouraging of recent government efforts to increase the number of teachers, and online tools, and also wants to see a funding cap on students enrolling lifted.
Scotty and Stacey make a conscious effort to raise their three children bilingual, and speak only Māori at home.
That experience has influenced Stacey's latest book, My First Words in Te Reo.
"Babies' brains are very open to everything. It is a beautiful experience being able to offer them two languages. It might just be few words, but there are huge benefits of opening neural pathways."
While speaking Māori with her children in a supermarket a few years ago, Stacey was told by a fellow shopper to stop speaking "that jungle language".
But those...