Not only is it delicious, but chocolate could also hold a secret to helping smokers quit the habit.
University of Pittsburgh researchers have been looking for new and innovative ways to help people quit smoking, after finding that half of those who quit relapse within two weeks, and only four per cent make it the full year.
Dr Michelle Dickinson told Francesca Rudkin that the new study challenged 232 smokers not to smoke for eight hours
"They gave them 12 different smells, and said 'smell this for the next five minutes and we'll record how strong your craving is'."
The study found that those who sniffed pleasant aromas had the urge to quit increase by 20 percent.
Dickinson says chocolate was one of the smells used.
"Therefore, if you want to quit smoking today, go get your easter egg, give it a good sniff, and put the cigarette down."
Other aromas tested included vanilla, apple, lemon and peppermint.
The research comes as smoking rates remain relatively high - 16 per cent of New Zealanders still smoke, including 14 per cent of pregnant women.
The study provides one easy way to help smokers quit, but for those considered it may lead to weight gain, Dickinson says that's easily avoidable.
"Scientists say just to sniff it, not to eat it."