Where does the state of sales stand today, and what should you prioritize to strengthen your pipeline?

In this episode, I explore the Salesforce 2024 State of Sales Report to provide answers. Join me as I uncover the top three insights from the report.

Partnerships

• In the Salesforce report, I came across a compelling statistic: 89% of teams currently leverage partnerships, and 50% expect to do so within the next year. 
• As reaching prospects becomes increasingly challenging, partnerships offer a powerful solution by providing direct introductions within organizations. 
• I share an example of why partner deals are so effective and why this approach is set to become a major trend in the sales industry.

Recurring Sales Revenue

• More companies are shifting towards recurring revenue models instead of relying solely on one-off sales. 
• Recurring revenue provides a more stable and predictable income stream, which is crucial in today’s fluctuating market. 
• This approach is important because it enhances financial stability and drives long-term business growth.

Importance of Personalization

• According to the Sales report, 86% of buyers are more inclined to make a purchase when their goals are understood. 
• Yet 59% of buyers feel that sales reps fail to take the time to understand them.
• Personalization involves taking the time to understand their problems and offering tailored solutions.

“If you’re going to be more effective at personalization, look for ways you can personalize around the challenges people are facing.” - Donald Kelly. 

Resources

Salesforce 2024 Report

TSE Sales Mastermind Class

TSE studios

Donald C. Kelly on LinkedIn

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2.            This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3.            This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

hubpspot.com/marketers

bluemangostudios.com