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Is “Drink Responsibly” Just a Marketing Scam?

What if the phrase “drink responsibly” isn’t about safety—but about shifting blame? In this eye-opening episode of the Sober & Lit Podcast, Ruby and Susan peel back the glossy layers of alcohol marketing to reveal what’s really behind that familiar tagline. Why does the alcohol industry promote moderation while knowing there’s no safe level of alcohol, according to the World Health Organization? Who benefits when drinking is glamorized and normalized in everything from college ads to Christmas dinner?

With Ruby’s 20 years inside the wine business, and both hosts’ experience helping women break free from drinking, this conversation dives into media manipulation, coping culture, and the myth of moderation. They explore how alcohol ads target us young, how “responsibility” gets weaponized, and how the sober curious movement is finally flipping the narrative.

If you're ready to challenge the status quo, rethink your relationship with drinking, and embrace an alcohol-free lifestyle that’s vibrant, joyful, and empowered—this one’s for you. 

P.S. You may have noticed we changed the name of our podcast to Sober & Lit. 
It’s still us — Ruby and Susan — showing up each week to share real talk for women exploring alcohol-free living in all its messy, magical, and empowering glory. The only thing that’s changing is the name. Everything else — the stories, the insights, the laughs, and the support — is staying exactly the same! 

Starting September 1st, join Ruby and Susan for a 21-Day Alcohol Reset Program with weekly group coaching that keeps you motivated, supported, and celebrating your wins. 

Come connect this September and let’s make this the month you start to feel lit, alcohol-free.

Find out more here: https://feellitpodcast.com/FeelLit21-Sept25

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Listeners have said that our podcast has helped them get alcohol free! Join us for FL21 LIVE in September 2025! Embrace 21 days without alcohol that feels lit!
Click here to find out more:https://feellitpodcast.com/FeelLit21-Sept25

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Connect with the Podcast Hosts:
Susan Larkin Coaching https://www.susanlarkincoaching.com/
Ruby Williams at Freedom Renegade Coaching https://www.freedomrenegadecoaching.com/

Follow Susan: @drinklesswithsusan
Follow Ruby: @rubywilliamscoaching

It is strongly recommended that you seek professional advice regarding your health before attempting to take a break from alcohol. The creators, hosts, and producers of the The Feel Lit Alcohol Free podcast are not healthcare practitioners and therefore do not give medical, or psychological advice nor do they intend for the podcast, any resource or communication on behalf of the podcast or otherwise to be a substitute for such.