In this episode, hosts Julie and Cathy dive deep into the recent wave of price hikes sweeping through popular software companies like Kajabi, Kit (Convertkit), and Samcart. They peel back the curtains on why these companies are changing their pricing models... not just for new users, but hitting existing customers too. Julie and Cathy break down the impact this has on business owners, share insider perspectives from their own journey with FG Funnels, and discuss how to protect your bottom line as a digital entrepreneur. Tune in for a candid conversation about pricing strategies, industry trends, and how to choose the right tech home for your online business, plus a few laughs and actionable tips along the way!