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00:00 The Ultimate Guide to Choosing a Brand Name with Dan Peskorse
00:04 Setting and changing a brand name requires time and effort
00:18 When choosing a brand name, spend time to share your thoughts with your team and get them involved
01:41 When naming a brand also think about the product category or type that you are targeting
02:18 Make it sound appropriate
02:23 Think of two categories of words list them on a spreadsheet, take those two columns and concatenate them
03:17 Add them all together and make possible brand names out of them
03:42 Use PPC concatenation tool
04:09 Copy the list and put it back in your spreadsheet then add the.com
04:36 Sign in to GoDaddy search for the domains
05:13 Export and sort it by price
06:00 Keep in mind the character count of the brand name having to put in your Amazon title
06:25 Choose the one with a shorter character count
06:58 Check for trademarks
07:28 Take some notes
08:01 You don’t want to associate your brand with something negative
08:35 Check if social handles are available
09:15 Ask for friends or family’s opinion

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