Ever wonder what it's like to be married to an entrepreneur? Or how a self-employed couple make it work and what the potential pitfalls may be?

My wife and I both are business owners who work together, and we make it work, but not without a few key considerations.

In this bonus episode, my wife and I discuss our unconventional relationship from our bedroom.

If you've ever had a brilliant million dollar idea for a product, you've wondered, "How do I get it manufactured?"

To do that, you'll need to find a manufacturer who will work with you. And that's where the nightmare starts for many entrepreneurs. That's when you discover that for most people it's a web of miscommunications, middlemen, and missed deadlines.

So how do you do it right? How do you avoid the pitfalls that have befallen so many crowdfunded products?

Our guest today has brought dozens of products to market, run three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures.

Nathan Resnick joins us today from his new company, Sourcify, a platform that makes manufacturing easy.

Having helped hundreds of companies manufacture products around the world, Nathan is going to discuss with us how to find, vet, and build a relationship with a factory so that you can turn your idea into a real product.

Tune in for more details!

As you grow your business, you'll soon need to start delegating things. First is usually fulfillment, and soon after is customer support.

So how do you get customer support off of your plate while providing an amazing experience for your customers?

The answer might be automation.

I first met today's guest while speaking at the Day With Shopify tour, and immediately knew that he'd made something special.

Romain Lapeyre joins us today to discuss customer support automation. After all, he cofounded a customer support automation platform, raised $1.5 million, and niched down on Shopify in the process. Their product, Gorgias, helps Shopify merchants manage all their support requests in one place, and automatically respond to common questions.

Tune in for more details!

The hardest part of building a brand is often attracting an audience.

After all, if no one has heard of you, how will you sell to them?

That’s why it’s been no surprise to me that over the last two years, I’ve helped quite a few successful Amazon sellers expand onto Shopify.

Starting in a marketplace like Amazon customers find you more easily, and rapidly validate your product-market fit.

Once validated, you can then leverage Amazon to grow your Shopify store.

But it’s not all roses and sunshine. There are some issues too.

Today’s guest is a successful Amazon seller, Shopify merchant, and former Amazon FBA consultant. Noah Deligio will tell us, form his personal experience, how best to leverage both Amazon and Shopify for your business.

When starting out with your store, most folks struggle to get their first sale.

Then, if you do find your product-market fit, and get traction in your niche, you set your sites on growing to your first million dollars in revenue. And if you can get there, you’d feel pretty great.

Now what if I told you our guest today got to a million dollars in revenue in a few months on a single new product launch with pre-orders.

Pretty wild, right?

On today’s episode, we’ll pull back the curtain on this monumental success.

Andy Bedell is the head of marketing for KeySmart, one of Shopifys largest e-commerce stores. He is an experienced advertiser and email marketer with over $20 million in revenue under his belt.

In addition to KeySmart, Andy has consulted advertising agencies, other eCommerce stores, and several Kickstarter campaigns.

Before entering the eCommerce world he ran advertising for the University of Chicago Booth School of Business Executive Education department.

Tune in for more details!

You already know Facebook is the #1 acquisition channel for your online business. We’re seeing clients with 4-6x returns on ad spend using Facebook ads.

But Facebook is a rapidly evolving platform. It seems like new features are being added every day. So what should we ad types and features should you be looking to use to grow your Shopify store as we start 2018?

Joining us to discuss is Facebook ads guru Mojca Zove.

Mojca is a Facebook Ads expert, author, and international speaker. Her work focuses on helping multimillion-dollar businesses generate more leads and increase profits with a carefully developed Facebook Advertising Strategy, so they can devote their time to other aspects of their business.

She’s also the author of the Facebook Ads Manual: Everything You Need To Know To Get Started and the creator of The Facebook Ads Academy.

Listen now.

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I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

Tell me where to send your sample at ecommerce-bootcamp.com

On Shopify, fashion & apparel is the largest vertical. It’s always one of the most difficult. One threat fashion retailers face is purchasing too much inventory.

The solution that many merchants choose to avoid inventory issues is dropshipping. It’s inexpensive, accessible, and easy… depending on the products you want to send. If you’re looking for licensed products like pop culture apparel, it can be challenging to find authentic goods to sell.

That’s where Hingeto’s MXED comes in. MXED allows you to quickly and easily sell officially licensed pop culture products within your Shopify store. It’s a game changer.

Leandrew Robinson, co-founder of Hingeto, joins us to talk inventory risk, the future of drop shipping, and Marshawn Lynch.

Hingeto builds tech solutions to help clothing retailers grow their sales without inventory risk. Early customers included PacSun and Marshawn Lynch's Beastmode.

Before Hingeto, Leandrew helped 500 fashion brands make 1/2 a billion in revenue, in his 6 year stint as founder of flash sale site PLNDR.com & Chief Strategy Officer of Karmaloop.

Listen now.

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Subscribe to The Unofficial Shopify Podcast via Email

Subscribe to The Unofficial Shopify Podcast on iTunes

Subscribe to The Unofficial Shopify Podcast on Stitcher

Subscribe to The Unofficial Shopify Podcast via RSS

Join The Unofficial Shopify Podcast Facebook Group

Work with Kurt

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Give customers another reason to buy with our simple to use, professional-looking shipping countdown timer.

☞ Start your free 7-day trial

We’ve talked often on this show about the importance of emails.

But leveraging emails as a marketing channel requires having a list of customers and prospects to send those emails to.

So what do you do? The answer is pop-ups.

In this episode, we discuss best practices and benchmarks for pop-ups with the founder of popular pop-up app Privy, Ben Jabbawy.

Through Ben’s leadership, he has helped grow Privy to support over 200,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like UNIQLO, The Beatles, The Ellen Degeneres Show, and now you.

Listen now.

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Subscribe to The Unofficial Shopify Podcast via Email

Subscribe to The Unofficial Shopify Podcast on iTunes

Subscribe to The Unofficial Shopify Podcast on Stitcher

Subscribe to The Unofficial Shopify Podcast via RSS

Join The Unofficial Shopify Podcast Facebook Group

Work with Kurt

—

Give customers another reason to buy with our simple to use, professional-looking shipping countdown timer.

☞ Start your free 7-day trial