The Unofficial Shopify Podcast

By Kurt Elster, Paul Reda

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepren... more

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FAQs about The Unofficial Shopify Podcast:

How many episodes does The Unofficial Shopify Podcast have?

The podcast currently has 566 episodes available.

The Unofficial Shopify Podcast episodes:

October 03, 2017 Your Black Friday Email Marketing Plan
Black Friday will be here before we know it, and maybe you’re stressed about it.
If you don’t have a plan in place for your Black Friday email campaign, you’re right to be stressed.
You could be leaving tens of thousands of dollars on the table.
Getting started with email marketing can be overwhelming, especially for Black Friday.
On today’s episode, we will discuss a solid actionable plan for a successful Black Friday email marketing campaign.
...more
44min
September 26, 2017Beef Jerky, Gaming, & $100K: The JerkyXP Story
The archetypal internet startup story is this: two room mates start a website out of their dorm room, and rapidly become so successful, going to college doesn't even make sense anymore.
I've yet to meet anyone who fit that mold, until now.
Six years ago, Max Zitney and his twin brother, Zach, started selling beef jerky with $1,200 and a website from their Ohio State University apartment as college sophomores.
In 2015, JerkyXP was selected as one of 20 Chase Mission Main Street grant recipients (from more than 30,000 applicants) to receive $100,000.
Six months ago, they sold their business to focus on a new B2B ecommerce venture.
So how did they do it? What happened between then and now?
In this episode, Max lays out their journey and the exact strategies they used to the grow (and exit) their business.
—
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Work with Kurt
—
Learn:
How they bootstrapped an ecommerce business from a college apartment
The exact strategy they used to turn Twitter followers into buyers
The hidden fees to watch out for when choosing a 3PL
Why they switched to Facebook Live for social media promotion
When they knew to sell their business
Links Mentioned chronologically:
JerkyXP
@JerkyXP
@JackTheCEO
Ships-a-Lot
Black Friday is around the corner
Are you prepared?
My done-for-you Facebook Sales Funnels can help make this your best holiday season ever:
☞ https://ethercycle.com/pricing/facebook-sales-funnel/
...more
37min
September 19, 2017Shopify Flow: How-to Automate Everything
If you’ve ever worked with me on something, then you know I love automation. All kinds of automation. My house is loaded with home automation gadgets, and my business has been built on marketing automation.
Why? Because it saves time, keeps me efficient, and is all-around convenient. Automation never sleeps.
Which is why at last year’s Shopify Unite, there was one feature announcement in particular that piqued my interest.
We were shown a new feature that would allow you to create automation workflows right in your Shopify admin. It was called Flow, and I was very excited to try it. Adding automation to your business represents a potentially tremendous revenue boost for ecommerce stores. Research shows that business automation leads to more productivity and higher revenues.
On September 18th, Flow left beta and was published publicly in the Shopify App Store for any Plus customer to use. But should you use it? What can you do with it?
To find out, we’ll talk to two people on both sides of the table about their Flow experience.
First, we’ll hear from David Moellenkamp, the Director of Product at Shopify Plus, about how they’ve built Flow to solve the problems of Shopify’s highest volume merchants (and what their vision for Flow is long-term.)
Then we’ll hear from Michelle Frey-Tarbox, the backend guru at Shinesty who will tell us about her experience with Flow and how it helped her as she operationally supported Shinesty’s brand growth from launch to $5M in 3 years.
If you aren’t exploring automation now, you’re going to be outpaced quickly by competitors. In this episode, we’ll learn how to use Shopify Flow’s automation can make your everyday processes wildly more efficient.
Listen now.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
What is ecommerce automation?
What is Shopify Flow?
What are some of the benefits of Flow?
How is Flow delivering on ecommerce automation? What are some examples of Flow?
What are some of the results Shinesty has experienced using Flow?
How has Flow impacted Shinesty?
Links Mentioned chronologically:
What Is Ecommerce Automation?
Shopify Flow
Kurt’s Plus info
Shinesty
...more
54min
September 12, 2017 Fulfill Your Orders: How-to Own The Ordering Process
Every Shopify store owner has the same problem:
Fulfilling orders!
If you’re amazing at marketing your store and getting sales, then you’d better be amazing at fulfilling those orders too, or your business will crumble under the weight of negative reviews.
Operations and logistics are tough for most new shop owners. In today’s episode we’ll learn some best practices from someone with years of experience running operations for his own ecomerce business.
Our guest today is Aaron Rubin. He’s both a store owner and ecommerce service provider. He started in ecommerce in 1999 and built a business that sells jiu jitsu equipment to $7million in revenue and $1million profit annually before founding ShipHero.
He’ll tell us the best practices he’s learned in the process.
...more
35min
September 05, 2017The Business of Fashion: Using Personas & Calendars to Grow
If there’s one industry that’s harder than most to market, it’s fashion.
Why is it so intrinsically difficult to market a fashion store?
And if we know why, what can we do about it?
Joining us to break it down is Jacklyn Deans.
Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.
Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.
With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
What are the top mistakes Fashion, Beauty, and Lifestyle eCommerce businesses make?
Why & how you NEED to create great buyer personas?
Jacklyn’s secret for getting market research for free.
Why is it so important to make a Marketing Calendar for your business?
What are the elements of a good marketing Calendar?
Links Mentioned chronologically:
Jacklyn’s Flash & Color
IBISWorld
Mintel Reports
Jacklyn’s Free Buyer Persona Worksheet
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
53min
August 29, 2017 Forget Maybe: Here's How To Grow Your Store With Content Marketing
When it comes to content marketing, most businesses are guessing. "Maybe X topic will work, maybe Y keyword is good to target." Forget maybe.
Today we’re going to break down a simple, step-by-step system you can follow to get the highest possible ROI from your content marketing efforts.
It’s not enough to rank for a keyword. We need visitors that we can convert to customers.
Our guest today
Bill Widmer is an SEO-obsessed eCommerce content marketing consultant. He's worked with many brands, such as A Better Lemonade Stand, SaleHoo, and Social Media Examiner.
Listen now to learn how a real content marketing pro tackles blogging in plain english.
...more
55min
August 22, 2017Small Data: How to Increase Revenues with Customer Research
In the last several years, big data has been a buzzword. But big data is just that: big. It can be overwhelming.
Today we’re going to talk about small data: customer research.
Customer research is vital to high-impact marketing.
Let’s say you’ve found something gone awry in your Google Analytics. A page that underperforms, what do you do about it?
That’s where Customer Research and “small data” can be immensely valuable.
Josh Frank of TestingTriggers.com joins us today to talk us through it.
For years, Josh has been been working with eCommerce companies to optimize their websites for higher revenue using a blend of marketing and technical expertise to improve conversion rates.
Josh formerly headed up ecommerce teams and worked to pioneer testing cultures within organizations. Now, he works exclusively on getting eCommerce stores more profit through profitable customer research and a/b testing.
Listen now.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
What is customer research?
The simplest approach to start with customer research
What to look for (and what to do with) your research
What’s holding you back from doing customer research
Josh’s favorite tool for customer research
Example site polls to run
Links Mentioned chronologically:
TestTriggers.com
Kurt’s Order Confirmation Template
Hotjar
Josh’s user research templates and scripts
Hotjar extended 90-day trial
@joshfrank
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
40min
August 15, 2017Sourcing the Future: How One Man Brought Smart Jackets to Market
It’s 2017, forget about flying cars, where are our smart clothes?
Today’s guest is making smarter clothes
Peter Netzel of Kelvin Techstyles joins us today to discuss his journey. He drops a megaton knowledge bomb regarding sourcing and manufacturing products through Alibaba.
If you’ve ever considered having a product manufactured, but didn’t know where to start, Peter makes it sound easy.
Listen now.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
Peter’s advice for “frugal innovation”
Why limitations can create innovation
The false constraint holding you back
Realistic manufacturing options for entreprenuers
Why Peter did the opposite of Kickstarter
How to source product with a “shotgun approach”
Where to be careful when working with manufacturers
The different types of manufacturers
Optimizing your Amazon ranking
Links Mentioned:
Kelvin Techstyles
Kelvin Techstyles on Amazon
Alibaba
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
39min
August 08, 2017Embracing Video: How Tactical Baby Gear Grew 5x with Video
If this show had a mantra, it might be "People buy from people, not brands."
I've certainly said it enough times
because I believe firmly in the power of selling H2H, human to human.
I've seen solopreneuer stores try so hard to make themselves look bigger than they are, and we see right through it.
Hey, I did the same thing when I started my own business eight years ago.
But one of the turning points that leveled up our business was when I got out in front of as the face of the brand.
It's something I've seen as a common characteristic of successful online brands
And today's guest does a great job at it.
He was on our show last summer as well after moving his store onto Shopify and experiencing explosive growth after a successful free plus shipping campaign.
Now he's back to update us how his business grown in the last year through his personal video content marketing
Joining us today is Beav Brodie from Tactical Baby Gear.
Beav developed Tactical Baby Gear and brought it to market in 2013 using Instagram as a platform to promote and sell it initially. He came from a 15 year career as a custom car builder and knew some, but very little about e-commerce, and had to learn everything on his own
The results have been extraordinary
Listen now.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
Beav’s approach to video
Why you shouldn’t sell directly
How to know what content to provide
Why it builds trust & loyalty
Why you should build a reputation, not a personal brand
What you need to get started
How to keep it real (and why it matters)
Why you need to get out of your own
What gear to use (and why you should buy a mic first)
Beav’s answer to the number one question he gets to work/life balance
Links Mentioned:
Tactical Baby Gear
Tactical Baby Gear on Facebook
Rode Lapel Mic
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
44min
August 01, 2017 How to Omnichannel: Bridging Online & In-Store Experiences
Rarely on this do we talk about ecommerce from a retail-first perspective.
Today that changes.
How does ecommerce as a channel fit into an existing and successful brick & mortar experience?
If you’re a retailer re-selling other people’s products in a brick & mortar, this episode is for you.
Joining us to discuss it is Gregg Shanefelt.
Gregg is a senior web developer and marketer who has been working with small businesses since 2009 with a passion for helping the little (and not so little) guys grow to compete and build the community.
...more
42min

FAQs about The Unofficial Shopify Podcast:

How many episodes does The Unofficial Shopify Podcast have?

The podcast currently has 566 episodes available.

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