Today we're hearing from the co-founder of Cowbucker, inventor of "the Bucker," a hat that's part trucker lid and part cowboy brim. According to them, it's "probably mankind's greatest invention."
Here's the wild part: they have sold close to 50,000 of them since launching in October 2014.
In today's episode, Derek shares his journey with us, and tells what he's learned along the way.
We'll find out:
How they sold their 144 units as their first order... with only a prototypeThe unfair advantages that propelled their early successAfter that initial success, how they scaled by repeating the same successDerek's advice for running a successful KickstarterHow Cowbucker drove traffic to their Shopify storeTune in for more details!
Resources
Cowbucker - Use code KURT25 to get 25% off your Cowbucker hat. (Good from 10/9/18 to 10/16/18)Kickstarter Campaign: Cowbucker Presents the BuckerBook Recommendation: Traction by Gino WickmanBook Recommendation: Marketing That Works by Leonard M. LodishApp Recommendation: TidioShare your thoughts
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