One of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account.
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Learn:
Why Wikipedia talks about his mustacheHow he would market an ecommerce businessWhich is more important: on-site SEO vs backlinksHow should eCommerce stores deal with duplicate content?Is performance important?Why four star reviews are better than five star reviewsThe _one_ piece of eCommerce SEO misinformation out there you need to knowRand's #1 tip for The Unofficial Shopify Podcast.Links:
Rand blogs at https://moz.com/Rand will answer your questions on Twitter: https://twitter.com/randfishFree Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com