The Unofficial Shopify Podcast

By Kurt Elster, Paul Reda

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepren... more

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FAQs about The Unofficial Shopify Podcast:

How many episodes does The Unofficial Shopify Podcast have?

The podcast currently has 566 episodes available.

The Unofficial Shopify Podcast episodes:

August 16, 2016 Abandoned Carts with John Peder
"As a store owner, you've probably heard the term before but you might not be sure what cart abandonment is. Simply put, not everyone who visits your store will become a customer. That's to be expected. However, for various reasons, some of your would-be customers will add products to their baskets and then fail to complete your checkout process."
...more
30min
August 09, 2016 Jobs to be Done: Kurt Buys Luggage with Eric White
If there’s one recurring theme in The Unofficial Shopify Podcast, it’s that you have to talk to your customers. So today, we’re going to talk to a real-life Shopify customer about a purchase: me.
In this episode, Eric White demonstrates how to conduct a customer interview… me about a recent purchase I made from a Shopify. He’s good at it too, he helps businesses use Jobs-to-Be-Done thinking to design, market, prototype and manage innovative products and services.
...more
27min
August 02, 2016 Predictive Marketing & Green Pants with Gautham Pandiyan
Last year I kept hearing about data science. This year I'm hearing about predictive marketing. Joining us to explain it is Gautham Pandiyan. Gautham is the Director of Strategic Alliances at Windsor Circle, managing their partnership with Shopify, other eCommerce/Marketing vendors and Agencies "to drive stellar business outcomes." (That's a good line, I should steal it.)
...more
27min
July 26, 2016 Hiring Shopify Experts with Jonathan Kennedy
Ever try to hire a contractor, freelancer, or even Shopify Expert only to have them disappear or stop returning your calls? You're not alone.
After seeing firsthand the white spaces that Shopify's growth and simplicity create in the market, Jonathan Kennedy created a new Shopify experts category for small tasks based on some of the needs of an exploding user base. We discuss why it's so hard to hire, and what you can do about it.
...more
32min
July 19, 2016 Facebook Funnels & Growth Hacking with Kenn Costales
In the past we've talked about the importance of research, sales funnels, and Facebook ads. But how do we tie those concepts together? Kenn Costales from GrowthHackerKit thinks he can.
Kenn is the founder of Monolith Growth Consulting & GrowthHackerKit.com. He helps consumer eCommerce brands get more conversions. Unlike others, he’s focused on testing full Facebook funnels & building 90 day rolling plans instead of changing ad copy and button colors.
...more
34min
July 12, 2016Cross-sells & Upsells with Ezra Firestone of SmartMarketer
Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."
Ezra Firestone is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. He is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.
—
Subscribe to The Unofficial Shopify Podcast on iTunes
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—
Learn:
Conversion bonuses your site needs to have
The difference between cross sell and upsell
The right way to do cross sell
How Ezra sets up post purchase upsells
Ezra reveals all of his stats including his email revenue
and the product you’ll never guess he sold in 2009
Links:
https://smartmarketer.com/
https://zipify.com/
http://www.boombycindyjoseph.com/
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
31min
July 05, 2016Designing Products & 3D Printing with Dorian Ferrari
What's the best product to sell? Your own! Most people have likely had an idea for a product they'd like to make, but that's all they have: an idea. We don't know what to do next. In today's episode, I talk to product designer Dorian Ferrari about what exact steps to take to go from idea to reality, how much it'll cost, and what pitfalls to watch out for.
Dorian Ferrari helps inventors and small businesses take their concepts to prototype or production ready 3D models. With 20 years of experience, his clients come from all over the consumer product spectrum from toys to phones.
—
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
—
Learn:
Going from concept to prototype
Hiring a product or mechanical designer
The difference between prototypes to mass manufactured
What to bring to your product designer
How much to budget for your prototype
Where & how to get 3D prints made
Pitfalls of entering the manufacturing stage and mass production
How design for 3D printing is different than design for manufacturing.
Best ways to bridge your prototype and production.
Links:
http://www.catzdesignfarm.com/
http://www.3dprintingcrashcourse.com/
http://www.shapeways.com/
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
32min
July 02, 2016 Listener Mailbag: "What are 5 must have plug ins / apps?"
In this listener mailbag episode, I discuss the must have apps for your Shopify store. As you'd expect, it's opinionated, but only five minutes.
Have a question you'd like answered? Subscribe to my newsletter at http://kurtelster.com then reply to any email, and let me know what question you'd like answered.
—
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
—
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
16min
June 28, 2016Market Research Made Easy with Joe from BluShark Straps
Ever experience a crappy product and think, "I can do that better!"
That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it.
But not before some research to ensure his success.
Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark.
—
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
—
Learn:
Learn why the most successful sites have only a few SKUs.
Why the most successful stores figure out a mathematical formula on how to market.
How to turn your angriest customer into raving fans
What are the future big opportunities of ecommerce?
FirstName’s #1 tip for The Unofficial Shopify Podcast.
Product number doesn’t matter,
Links:
BluShark
Email Joe
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
...more
40min
June 21, 2016 Virtual Conferences & Growth Hacking with Zachary McClung
What if you could throw a conference with one thousand people all interested in what you have to offer? And what if it only cost $3 per attendee?
That's what Zachary McClung did with a virtual conference. (Having spoken at a few myself, I know firsthand just how powerful they can be.) With a relatively unknown brand, he was able to launch a virtual conference that earned him new customers, new connections, media coverage, and more. All with his brand at centerstage.
And he's going to do us exactly how to do it.
...more
36min

FAQs about The Unofficial Shopify Podcast:

How many episodes does The Unofficial Shopify Podcast have?

The podcast currently has 566 episodes available.

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