The Unofficial TikTok Shop Podcast with Jordan West

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In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.

Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. 

What you’ll learn:

• Why most marketers are using AI wrong—and what to do instead 🤖
• How to structure attribution around intent and outcome, not just clicks
• What Meta’s CAPI and TikTok’s GMV Max are actually doing behind the scenes
• A 5-forces framework for making smart, scalable decisions with your marketing data
• Why “PMax is crushing it” might be a dangerous lie 😬
• The #1 mistake brands make with email and SMS (and how to fix it)
• How AI inside Wicked Reports is now outperforming even their human experts

Whether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.

📌 Links Mentioned:

• Wicked Reports
• FiveForces.com
• LinkedIn: Scott Desgrosseilliers

Loved this episode? Share it with a founder, CMO, or performance marketer who needs to hear this.

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Want to save $100K+ a year in your eCommerce brand? Start here.

If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.

In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.

Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse.

Here’s what you’ll learn:

• The truth about cash flow (and why profit ≠ cash)
• How overhiring early creates long-term chaos and inefficiency
• The pricing mindset that actually protects your margins
• How to cut $20K+ in bloated operational expenses
• Why over-relying on paid ads is one of the riskiest moves
• The real cost of ignoring trend waves like TikTok Shop
• Why organic content is now the centerpiece of my growth strategy

Bonus insights:

I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data.

If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for.

Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work.

Apply to work with me via eCommerce OS (link below) and let's double your profit—without doubling the pain.

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Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   

Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025! 🚀 Whether you’re running your own brand, leading a marketing team, or managing an agency, discover how to harness these tools to streamline workflows, boost conversions, and unlock new revenue streams.

In this session, you’ll see:

• Rayleon’s AI-Powered Segmentation & Email Builder
  Watch Nathan Snell go under the hood—building a high-impact Klaviyo campaign in seconds with AI-driven customer segments that outperform traditional lists by hundreds of percent.
• LiveCom’s Free AI Video Studio
  See Maximus generate a 45-second viral-style video script, craft on-brand CTAs, and even demo a custom avatar in real time—no design team required.
• Custom GPT Masterclass
  Learn Jordan’s exact step-by-step process for training your own branded AI assistant: from gathering your PDFs and transcript snippets, to running deep-research queries, to packing in your voice and tone so it feels like your very own team member.

Plus:

• Insider tips on integrating AI with Shopify, Google Drive, and HubSpot to give your models real-time data access.
• Jordan’s cheat-sheet for juggling multiple custom GPTs—social, email, even slide-deck generators—to offload every repeatable task.
• How to join Ecom Club, Jordan’s exclusive Slack community for the top 100 brands (it’s free for the first cohort!)
• A direct link to grab Jordan’s TikTok Shop AI Assistant, the same tool his agency uses to jump-start six-figure product launches.

👉 Don’t just learn about AI—use it to transform your business this year. 👈

🔔 Timestamps
0:00 Introduction & AI co-hosts
1:35 Rayleon: AI segmentation in action
15:00 LiveCom: Viral video script + avatar demo
31:30 Custom GPTs: Build your branded AI assistant
45:00 Applying AI to your own workflows
58:00 Resources, exclusive links & next steps

Don’t forget to like, comment with your biggest AI question, and subscribe for weekly e-com growth hacks!

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Unlock the secret to high-impact ad creative and stop fighting the algorithms!

In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025:

1. Explore & Expand vs. Outdated A/B Testing
   • Discover why Meta’s Bayesian engine fights your split-tests—and how switching to an “Explore & Expand” mindset turbocharges learning.
   • Learn to surface winning angles quickly, then scale them with minimal extra effort.
2. Harnessing AI for Wild, CGI-Level Concepts
   • See real examples of “unhinged” AI-generated spots—think dinosaurs parachuting into lava—and learn how to keep your core message crystal clear.
   • Find out which AI tools are best for scripting, storyboarding, and turning crazy ideas into thumb-stopping ads.
3. Prioritizing Human-to-Human Authenticity
   • Why polished avatars and lip-sync bots may backfire—and what your audience really craves instead.
   • Strategies for injecting genuine emotion, social proof, and community hooks into every campaign.
4. Creative Volume & Variation: How Much Is Too Much?
   • The surprising truth about test volume: when “more creative” stops adding value—and how to find the sweet spot for your budget.
   • A framework for balancing length, hook styles, and visual formats so that every variation still drives toward a single, powerful message.
5. Actionable Tips to Maximize Engagement
   • Messaging hierarchies: the one element you must nail before tweaking format or length.
   • Quick wins for rotating hooks, swapping B-roll, and layering in new calls-to-action—without blowing your production timeline.

Whether you’re a seasoned performance marketer or simply curious about the future of advertising, you’ll walk away with:

• A clear roadmap for ditching endless A/B loops
• Creative prompts to push your AI experiments beyond the ordinary
• Practical checklists for testing and scaling your best-performing ads

Guest info:
Linkedin: https://www.linkedin.com/in/andrew-faris-980b84108/

👉 Subscribe for weekly deep dives into cutting-edge marketing tactics
🔔 Hit the bell so you never miss our next episode on AI-driven growth strategies
💬 Join the conversation: Drop your burning questions in the comments—Jordan and Andrew will be there to answer!

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Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Unlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:

1. Why Bundles Work
2. Discover the psychology behind “story-selling” and decision fatigue. You’ll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it’s a Father’s Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.
3. 6 Powerful Bundle Strategies
4. • Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.
5. • Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.
6. • Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.
7. • Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.
8. • Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.
9. • Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.
10. Top Shopify Bundle Apps
11. Get an honest comparison of the leading no-code solutions.
12. Live Build Demo
13. Watch over Jordan’s shoulder as he installs Bundle Builder, creates a “Father’s Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.
14. Pro Tips & Best Practices
    • Law of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.
    • Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.
    • Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.
    • Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn’t check out.
15. Promotion Hacks
16. Treat your bundle like a brand-new product launch:
    • Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).
    • UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad’s Day!”).
    • Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.

Ready to scale without slashing prices? Whether you’re just starting or you’re a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:

1. Why TikTok Shop Is More Than “Just” Sales
   • Discover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.
   • See real-world examples of the “halo effect” in action: even if someone doesn’t check out through TikTok Shop, that first touch sends them to purchase everywhere else.
2. The $250K “Small Creator” Case Study
   • Learn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.
   • Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.
3. Jordan’s 8-Step Full-Funnel Framework
   • Seed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.
   • Each step is packed with tactical “playbook” advice you can implement today.
4. Insider Tactics to Find, Nurture & Reward Unicorn Creators
   • Where to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.
5. Bonus: Co-Branded Creator Funnels
   • See how to build dedicated landing pages featuring your top creators’ UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that’s currently crushing ROAS for multiple brands.

Whether you’re an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

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What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.

Timestamps:

• 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…”
•  02:00 – Acquisition: “I would say acquisition, definitely tricky…”
•  06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…”
•  08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?”
•  20:49 – Experimentation: “just try it all right? Like try it all.”
•  25:35 – Socials Skepticism: “I am so happy you said you’re not on socials.”

Inside the Episode:

1. Understanding the 10% Repurchase Phenomenon
   • We dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You’ll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.
2. Three Strategic Retention Levers
   • Habit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).
   • New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.
   • Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.
3. Real-World Product Hacks
   • See actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.
4. Retention Tech Stack Deep Dive
   • We’ll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.

Guest info:
Linkedin: linkedin.com/in/raveenacheema

Enjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.

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In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. 

From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.

Timestamps:

• 00:07 – Intro: “How do you build a billion-dollar brand in 2025?”
• 01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.
• 03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.
• 10:30 – The moment Jordan realized he needed to “level up” personally and professionally.
• 17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.
• 19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.
• 25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.
• 41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.

What You’ll Learn

• The Exponential Playbook
  How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire.
• Thinking Two Stages Ahead
  Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own.
• Decision-Making Under Pressure
  Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts.
• Anti-Fragility & Opportunity in Adversity
  Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage.
• Building & Pruning A-Player Teams
  The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends.
• Sobriety as a Leadership Superpower
  How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins.
• Personal Branding for Scale
  Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.

Guest info:
Linkedin: linkedin.com/in/curtis-matsko

Twitter: twitter.com/CurtisMatsko 

Website: https://www.portlandleathergoods.com/

If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Struggling with Meta CPMs rising 30 % while TikTok creators cash in?

Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.

Timestamps:

00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads

02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue

07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)

13:21 – 21:45 Building the Cross-Channel Content Engine

21:46 – 29:30 30-Day Rollout Plan & Budget Allocation

29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression Deals

What You’ll Learn:

• Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.
• One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.
• Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.
• 30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.
• Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.

Who Should Watch

• DTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.
• Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.
• SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

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What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?

That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.

In this no-BS episode of **eCommerce OS Fast Track**, we break down:

• The inside story of selling to Thrasio and what really went down
• The operational chaos that led to the brand's collapse
• Why most Amazon aggregators failed (and what founders can learn)
• How Ben is rebuilding the brand with radical transparency
• Tactical moves for DTC revival, email capture, content, and CX
• What *NOT* to do when scaling through acquisition

Whether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.

Hit the bell to follow the full turnaround in real time.