The Unofficial TikTok Shop Podcast with Jordan West

Work with Jordan personally at ⁠www.ecommerceos.co⁠

Work with social commerce club at ⁠www.socialcommerceclub.com⁠

Get 27 strategies in 27 days at ⁠https://socialcommerceclub.com/pages/27-strategies⁠

Join Tiktok shop elites mastermind at ⁠https://www.skool.com/tiktokshopelite/about

Ever wonder what really happens behind the scenes before a podcast gets rolling? 🎙️ In this clip, I sat down with Caleb Alvarez (who literally engineers virality), but before we could even start, Riverside decided to make things interesting… 👀

From missing video feeds to restarting the recording, this is the raw, unfiltered chaos of podcasting. If you’ve ever struggled with tech during a live call, you’ll relate.

👉 Stick around for more real conversations on building brands, creating viral content, and the actual messy reality behind the polished episodes.

Work with Jordan personally at ⁠www.ecommerceos.co⁠

Work with social commerce club at ⁠www.socialcommerceclub.com⁠

Get 27 strategies in 27 days at ⁠https://socialcommerceclub.com/pages/27-strategies⁠

Join Tiktok shop elites mastermind at ⁠https://www.skool.com/tiktokshopelite/about

How do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes.

We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.

You’ll learn:

• The GMV tiers to target for cold-start brands (why 50–1K GMV is the sweet spot) and when to mix in ultra-high GMV creators

• The exact filters (category, GMV, post rate, email on file) that shrink 2.2M creators to a laser-focused list

• How Reacher’s AI vision surfaces creators by what’s in their videos (not just bios)

• A simple community funnel: on-platform → Discord/WhatsApp → contests + retainers

• Comp & pricing benchmarks: when flat fees ($250–$450/video+), retainers, or high organic commissions (think 30–50%) make sense

• FastMoss workflow to pull top competitor affiliates, analyze their winning videos, and brief your creators to replicate the structure

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

If you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.

After working with over 100+ brands, I’ve tested what flops and what scales to the moon 🚀. In this video, I reveal the exact 15-step TikTok Shop playbook that we use at Social Commerce Club.

You’ll learn how to:
✅ Set up a Blitz launch that creates massive momentum
✅ Build a creator community that fuels ongoing content
✅ Leverage affiliates, spark ads, and GMV Max campaigns
✅ Repurpose TikTok Shop content across other platforms
✅ Scale hero SKUs to the moon 🌙

This is not theory—it’s what’s working right now in 2025. If you’re serious about growing your brand on TikTok Shop, you’ll want to save this one.

👉 Need help scaling your brand? Connect with us at Social Commerce Club.

Don’t forget to hit Like 👍 and Subscribe 🔔 so you never miss proven strategies to grow your ecom brand.

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Unlock the true power of TikTok Shop for your brand! 🚀

If you’ve ever struggled with wasted ad spend, slow product testing, or uncertainty about whether your next product will succeed, this video is for you.

In this training, Jordan West (CEO of Social Commerce Club) reveals a game-changing strategy that allows you to test and validate products on TikTok Shop faster, cheaper, and more effectively than traditional methods. This approach is being used by both massive household brands and fast-growing startups—and now you can use it too.

👉 What you’ll discover in this video:

• How TikTok Shop gives you more creative angles than ever before

• Why creators and affiliates get ridiculously excited about exclusive product drops

• The key metrics you must track when testing new products

• Why this method works whether you’re just starting out or running a multi-million dollar brand

• The hidden “halo effect” TikTok Shop creates for your brand across other channels

  
  

  
  

No more guessing. No more burning cash on ads that don’t convert. With this TikTok Shop strategy, you’ll finally know which products resonate—and how to scale them with confidence.

📌 If you’re serious about growing your DTC brand, this could be the most important 8 minutes you watch today.

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

What was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.

But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.

Together, Jordan and Bora dive into:
👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style
👉 The power of being in-person at Y Combinator (and why it beats remote work)
👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify
👉 The role of AI and computer vision in scaling influencer marketing
👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 years

If you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

TikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control.

In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.

👉 Inside this video:

• Step-by-step GMV Max setup for TikTok Shop

• The 5 levers you MUST master: budget, target ROAS, creative volume, content sources, and product mix

• Real agency insights from managing multi-million dollar campaigns

• A secret bonus tactic to 2X your ROI that most brands overlook

  
  

  
  

Our clients are hitting 10–12X ROAS daily, even under GMV Max. Watch until the end and get the exact playbook to win on TikTok in 2025 and beyond.

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Want to know the exact strategy the biggest brands are using to dominate TikTok Shop?

In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you’re working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.

Inside, you’ll discover:
➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.
➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.
➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.
➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.
➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.
➡️ Step 6: Why breaking even = winning big on TikTok Shop.
➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.

This is the same system Social Commerce Club runs for some of the top brands in North America—and now you’ll know exactly how to apply it yourself.

If you’ve ever wondered:

• “How should I spend my TikTok Shop launch budget?”

• “How do I go viral on TikTok using creators?”

• “What’s the fastest way to dominate TikTok Shop?”

…this video gives you the full roadmap.

Send us a text

CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound. 

We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.

Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.

We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.

What you’ll learn

→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)

→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth

→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue

→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change

→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)

→ Replacing Google Optimize and building reliable A/B workflows in 2025

→ The real cost drivers behind SaaS pricing—and how to price without burning trust

→ Bot/junk filtering and defining a “session” that reflects buyers, not noise

Who this is for

→ DTC/eCommerce founders & growth leaders

→ CROs, performance marketers, and Shopify teams

→ SaaS operators curious about pricing, PLG, and analytics positioning

Timestamp:

00:00 Intro & why this convo matters for DTC

02:00 The C-Corp acquisition story behind heatmap.com

06:30 Exact-match domains, SEO, and the inbound engine

09:20 GA4 vs Shopify: definitions that change your numbers

16:30 RIP Google Optimize: reliable A/B testing in 2025

18:50 Element-level revenue: RPC, RPS (and RPV coming)

22:30 Pixel-level tracking & AI insights (no cookies/PII)

26:15 Catching bugs + filtering bots/junk traffic

28:40 Social search: TikTok as a top product discovery engine

31:20 SaaS pricing & the “McDonald’s” strategy

36:40 Who should use revenue-based heatmaps (and why)

44:30 Contrarian analytics takes you need to hear

55:10 Personal: life, music, and loving the game

Guest

Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.

Send us a text

Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?

You're not alone.

So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.

But what if you could flip the script?

In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.

One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.

Yes, it’s real. And yes, I’ll show you exactly how it works.

Here’s what you’ll learn:

How to seed 200 high-performing creators—fast

We show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.

The power of a 48-hour Creator Blitz

Discover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.

Why WhatsApp + gamification = creator FOMO

We break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.

How to stack spark ads for exponential growth

Learn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.

This is the exact system we use inside:

TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.

Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.

Either way, we bring the strategy and the team.

Whether you’re launching your first product or scaling your 10th...

TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.

Watch the video and take notes.

Then book a call if you’re ready to apply this strategy with us.

Links & Next Steps

🌐 Apply to work with us: https://socialcommerceclub.com

💬 Join our creator community + get exclusive training: Link in description

📺 Subscribe for weekly TikTok Shop growth strategies

Send us a text

What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.

Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.

What You’ll Learn (Timestamps):

• [00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark
• [01:05] Why TikTok Shop became their #1 growth channel
• [01:50] How narrowing SKUs led to higher conversion rates
• [02:30] Building a handpicked creator network (+ onboarding tactics)
• [04:30] Cracking the hook in the first 0.8 seconds
• [05:20] Publishing 2–3 videos daily through trained creators
• [05:45] Urgency strategies to increase sell-through and attention
• [06:50] Scraping comments & conversion data to optimize
• [07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel
• [08:10] Repurposing TikTok UGC across other channels
• [08:50] Creators on a Times Square billboard—offline meets viral
• [09:11] Their results and how you can model the same playbook

Key Takeaways

1. Narrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.
2. Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.
3. Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.
4. Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok’s impulse-buy nature.
5. Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.
6. Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.
7. Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.
8. Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.
9. Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.
10. The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.

Want to turn your brand into a TikTok Shop powerhouse?