The Unofficial TikTok Shop Podcast with Jordan West

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The organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention. 

In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space. 

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok provides a chance for virality and reaching new audiences, unlike Facebook and Instagram.
• Post-purchase surveys are essential for tracking product discovery and attributing marketing efforts on TikTok.
• TikTok users frequently make purchases based on what they see on the app, especially in the beauty product category.
• Influencer marketing on TikTok is powerful but requires careful consideration and potentially shifting towards affiliate deals.
• TikTok content that performs well tends to do well on Instagram, but the opposite does not apply.

Recommended Tools:

Northbeam:https://www.northbeam.io/

TripleWhale:https://www.triplewhale.com/

KnoCommerce:https://knocommerce.com/

Shopify Collabs:https://apps.shopify.com/collabs

Social Snowball:https://socialsnowball.io/

Recommended Site:

Salvit Advisors Leverage Playbook

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Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.

In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.

Listen and learn in this episode!

Key takeaways from this episode:

• Metrics to consider when analyzing creative
• the importance of the click-to-purchase metric as a valuable indicator of conversion-driving ads.
• Click to purchase rate as a decision-making factor
• The difference between click-to-purchase rate and return on ad spend as metrics
• Factors influencing return on ad spend and why it is not a reliable metric for business longevity
• Additional metrics to consider: click-through rate and thumb stop rate
• thumb stop rate as a useful metric for assessing the effectiveness of the first few seconds of video ads.
• The correlation between thumb stop rate and click-to-purchase rate
• limitations of using return on ad spend as a leading metric, citing factors like average order value and customer lifetime value that it does not account for.

Recommended Site:

Salvit Advisors Leverage Playbook

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Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! 

In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.
• Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.
• Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.
• Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.
• Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.
• Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.

Today’s Guest:

Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.

Connect and learn more about Chris and GW Partners:

Website: www.gw.partners

LinkedIn: https://www.linkedin.com/in/chrisshipferling/

Email: [email protected]

Recommended Site:
Salvit Advisors Leverage Playbook

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Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!

In this episode, Jordan West and Jordan Salvit, CEO and Founder of Salvit Advisors,  shared how building a churn management system from scratch was a game-changer. Analyzing data is the key. He dropped some serious knowledge bombs on leveraging playbooks and identifying key opportunities for business growth. He also left a piece of advice:  Read the numbers, make strategic changes, and be kind to yourself in the process.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of leveraging a playbook to help founders focus on key opportunities.
• Identifying the 1-3 priorities that will have a significant impact on business growth.
• Analyzing business data to identify priorities, such as understanding customer CPAs and the effects of product name changes.
• Tracking churn and cancellation rates after each charge to predict future revenue.
• The secret to scaling is getting rid of the noise and focusing on the most important tasks.
• Eliminating 80% of current tasks to reach a 10x level of success.
• Taking action and identifying specific areas for improvement.
• Importance of having an advisor or mentor in life.
• Focusing on repurchase rates, engagement rates, and leveraging existing customer base and products for profitability and scalability.

Recommended App/Tool:

Train Heroic: https://www.trainheroic.com/

Recommended Podcast/Audiobook:

10x is easier than 2x: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

The 7 Habits of Highly Effective People: https://www.franklincovey.com/the-7-habits/

Today’s Guest:

Jordan Salvit, CEO and Founder of Salvit Advisors embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth. 

Connect and learn more about Jordan and Salvit Advisors:

Website: https://www.salvit.com/

LinkedIn: https://www.linkedin.com/in/salvit/

X: https://twitter.com/jordansalvit

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The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.

In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs. 

Listen and learn in this episode!

Key takeaways from this episode:

• Creativity as a key driver for brand success
• The importance of understanding the brand and its target audience
• The role of social media in promoting the brand and attracting customers
• Acknowledgment that social media may not lead to immediate sales but can influence decision-making
• Importance of thinking beyond advertising to scale a business
• Starting locally and using someone else's influence to expand
• Importance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.
• E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.
• Raising prices is not a viable solution to address the problem.
• Utilizing PR and leveraging others' influence to expand reach and gain attention.
• Focusing on unique selling points, always telling the truth, and creatively targeting customers.

Recommended App/Tool:

Jasper AI: https://www.jasper.ai/

Recommended Podcast/Audiobook:

Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486

Today’s Guest:

Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25. 

Connect and learn more about Phil and CrunchGrowth: 

Website: https://www.crunchgrowth.com/ https://philmasiello.com/

LinkedIn: https://www.linkedin.com/in/phil-masiello/

X: https://twitter.com/CrunchGrowth

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In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! 

Listen and learn in this episode!

Key takeaways from this episode:

• Benefits of digital products for profit and customer satisfaction
• Evaluation of the checkout and post-purchase experience
• Consideration of the thank you page and general factors
• Assessing the brand's current average order value (AOV) and ways to increase it
• Subscriptions, bundles, and Shopify Plus as impact factors
• Enjoyment of building things and having meaningful conversations
• Focus on AOV optimization as a quick way to achieve results
• Importance of testing and creativity in determining the best upsells
• Reversing the process by starting at the bottom (post-purchase) and adding offers
• Increasing average order value, customer lifetime value, and profit

Recommended App/Tool:

11ElevenLabs: https://elevenlabs.io/

ReConvert: https://www.reconvert.io/

Convert: https://www.convert.com/

Rebuy: https://www.rebuyengine.com/

Candy Rack: https://apps.shopify.com/candyrack

Shoplift: https://www.shoplift.ai/

AppSumo: https://appsumo.com/

Recommended Podcast/Audiobook:

Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5W

Gary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBE

Today’s Guest:
Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.

Connect and learn more about Jacob and Shivook here: 

Website: https://www.shivook.com/

LinkedIn: https://www.linkedin.com/in/jacobelbaum/

X: https://twitter.com/elbaum_jacob

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With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.

In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of having a certain person or thing present in a strategy
• Focus on product quality and full control over manufacturing and supply chain
• Being obsessed with maintaining high standards
• Being different as a company in terms of engagement in the e-commerce space
• Implementation of email marketing, advertising, and other strategies
• The ability to send direct messages on Instagram
• The value of warm introductions and getting responses to direct messages
• The strategy of launching new products monthly, making them limited edition
• Engaging platform with exclusive access and benefits for members

Recommended App/Tool:

Inveterate: https://www.inveterate.com/

Recommended Podcast:

Joe Rogan: https://www.joerogan.com/

Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4

Today’s Guest:

Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.

Connect and learn more about Mark and Carnivore Snax here: 

Website: https://carnivoresnax.com/

LinkedIn: https://www.linkedin.com/in/mark-ritz-0b73b0124/

X: https://twitter.com/ritzfit

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business. 

In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.

Listen and learn in this episode!

Key takeaways from this episode:

• Importance of brand quality and the need to adapt supply chains for digital businesses
• Benefits of shipping directly to end customers and the advantage of cost-effective warehousing
• Adapting and evolving manufacturing processes for future potential
• Focus on consumer satisfaction and the importance of great quality products and pricing
• Linear scalability ensures no stop-and-go or cash flow problems during growth.
• Understanding data includes focusing on marketing attribution to accurately track ad performance and avoid wasting money.
• Being agile with inventory and accessing markets with cheaper CPMs and CPCs provides an advantage in the DTC game.

Recommended App:

Triple Whale: https://www.triplewhale.com/

Fondue: https://www.getfondue.com/

Recommended Podcast:

Lex Fridman: https://lexfridman.com/podcast

My First Million: https://www.mfmpod.com/episodes/

Today’s Guest:

Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, launch his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.

Connect and learn more about Izzy and Portless here: 

Website: https://www.portless.com/

LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/

X: https://twitter.com/IzzyRosenzweig

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.

In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. 

Listen and learn in this episode!

Key takeaways from this episode:

• Pop-ups now offer cashback instead of just discounts
• Some shoppers don't claim the discount, while others choose between cash or site credit
• About three-quarters of shoppers claim nothing or take gift cards, which is more profitable
• Cashbacks prevent leakage or margin bleeding from coupon codes
• Cashback system more profitable for retailers
• Shoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 days
• Average liability period for cashback is around two weeks
• Coupon codes are problematic as the only way to offer discounts
• Shoppers connect with brands for reasons beyond price
• Cashback offers an alternative by allowing discounts after a full-price purchase
• Brands can discount more aggressively and still be profitable through cashback program
• Founder-led sales attract brands and contribute to success
• People care about people and like to contribute to their success
• Being a person can have a greater impact than being a company
• People follow individuals on social media, not necessarily companies.

Recommended App:

Fireflies

https://app.fireflies.ai/

Recommended Link:

Fondue

https://www.getfondue.com/

Postscript

https://postscript.io/

Today’s Guest:

Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.

Connect and learn more about Oren and Fondue here: 

Website: https://www.getfondue.com/

LinkedIn: https://www.linkedin.com/in/orencharnoff/

X: https://twitter.com/OCharnoff

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a text

Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.

But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.

In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.

Listen and learn in this episode!

Key takeaways from this episode:

• Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.

• With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.

• Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.

Recommended App:

Shopify Audiences

https://apps.shopify.com/shopify-audiences

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.