The Unofficial TikTok Shop Podcast with Jordan West

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There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it?

In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items that you’re going to be able to do right away.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Customer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.
• What some companies are doing wrong with their SEO is a lack of focus on content marketing in general. 
• The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering. 
• Another big website mistake is the lack of attention to collection pages.
• When users land on a page, they need to see what they should do next based on what their needs are.
• FAQ sections are important.
• Create more specific product names and descriptions.
• Make sure you get good social proof. 
• Include your target keyword on your URL slug and make it as short as possible.
• People and processes are the two things that you have to get right if you want to scale your business.

Recommended Tool:
Data Feed Watch  https://www.datafeedwatch.com 

Recommended Book:
Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 

Today’s Guest:
Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.  

Connect and learn more about Ranksey here:
Website: https://www.ranksey.com 

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

If you’ve been listening to this podcast for a long time, you probably know what Jordan West’s biggest life goal is. It is what every episode is all about. He understands that people need help and he’s obsessed with helping them. 

In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you grow your business. 

Listen and learn in this episode!

Key takeaways from this episode:

• Less is more. Finding what is working, doing a lot less with it, and continuing to scale up those will continue to work in 2023.
• Once you have an offer that works, scale it up.

Stop what you’re doing right now and take this free Offer Generator course at https://upgrowthacademy.podia.com/.

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

We’re heading into a recession, and it’s an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around.

In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we’re tracking is the wrong metric to focus on, the metric that you should be tracking, and how to build an actual business.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You need to show your clients the numbers that matter, not just to make them feel good but to help them grow.
• Attribution is a lie. There is no way to assign credit for any sale to any specific effort.
• Making a sale is fundamentally different from acquiring a customer.
• If you’re not able to project the outcome of a data set a week or a month in advance, then you can’t plan for the future.
• When you’re entering a business, always note what is stable and projectable. 
• Once everything is stabilized, look at the value, volume, and cost of everything.
• Focus on testing one thing with the scientific method until you can improve it.
• Invest in appreciating assets where the system gets smarter.
• The number one most important thing is the future cash flow to profit and to be able to geometrically increase your investment in your business.
• If you can get rid of your ego and focus on the bank account, you’re going to make way more money and work a lot less.

Today’s Guest:

Charley T, also known as the Facebook Guy, has been in digital marketing for about 11 years and training people in the space for a long time. He is also the founder of Disrupter School.

Connect and learn more about Charley T here:
Website: https://www.disrupterschool.com/FacebookDisrupter
Other Socials: https://www.fbdisrupter.kartra.com/page/links 

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

Creating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.

In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode. 

Listen and learn in this episode!

Key takeaways from this episode:

The 7 Elements of a Good Offer:

1. Value. The offer needs to provide some kind of value to your customer. If somebody’s going to purchase something, they want to feel like they are getting more out of what they’re purchasing.
2. Relevance. The offer needs to be relevant to the customer. Timing is a big thing when it comes to relevance in an offer.
3. Limited Time. Giving a sense of urgency is essential to creating a good offer.
4. Exclusivity. Offering exclusive things or discounts to loyalty members is a great way to make them take action.
5. Scarcity. Offering a limited quantity also creates a sense of urgency.
6. Simplicity. Make sure that your offer is simple and easy to understand. Customers should easily see the value of your offer and know how to take advantage of it.
7. Clear Call-to-Action. Give people a clear way that they can take action with your offer.

Get the free offer course here:
Upgrowth Academy https://upgrowthacademy.podia.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.

In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.

Listen and learn in this episode!

Key takeaways from this episode:

• The eComm game is a constant test and iteration of products, content, merchandising, and pricing.
• The current Product Market Fit of brands is identified by looking at their rating and reviews. 
• A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it’s going to be a struggle for brands in the under $50 range.
• It’s very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.
• Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.
• Brands should have a constant effort to improve their content.

Recommended Tool:
Triple Whale https://www.triplewhale.com/
Recommended Podcast:
The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/

Today’s Guest
Leonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.

Connect and learn more about Leo and Jump Ventures here:
Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Send us a text

A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.

In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.

Listen and learn in this episode!

Key takeaways from this episode:

• Your feed being clean and proper is essential to you getting incredible results on Performance Max.
• Bing, just like Google, has a bunch of free shopping options. There’s no reason your product should not be on Bing.
• Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)
• It’s not recommended to do Google shopping promotions through Google Merchant Center. Most times you’re going to be denied. With the Simprosys app, you can create the promotion with one click. 
• Using Symprosis as your shopping feed will help you get better results on PMax.
• Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.

Links:
Simprosys App: https://apps.shopify.com/google-shopping-feed
Done With You Service https://www.upgrowthcommerce.com/dwy 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Send us a text

Flippa is an online marketplace where buyers and sellers meet. They have a global community of about 3 million users and continue to pick up a large number of buyers every day.

In this episode, Jordan West interviews the CEO of Flippa, Blake Hutchison. He shares how they started their journey, how it’s going, and why people are choosing Flippa.

Listen and learn in this episode!

Key takeaways from this episode:

• Product market fit in a marketplace is the point at which you have enough supply to satisfy enough demand and that demand is seeing the supply as well-priced and adequate for their acquisition needs.
• Flippa focuses on a one-line strategy which is all about matching high-quality business owners to acquisition-fit buyers and bringing them together efficiently.
• Flippa adds layers of verification to users and watches their activities and behaviors to figure out high-quality buyers.
• Someone who declines consistently is unlikely to be a sellable asset on Flippa.
• You can sell something as small as $5,000 and as big as $50 million. The biggest deal they did last year was 35 million.
• Every single person in the company has one defined KPI to assess them against something very simple that they understand. 

Recommended Tool:
Evernote https://evernote.com/

Recommended Podcast:
Your Pathway to a Successful Business Exit with Blake Hutchison
https://podcasts.apple.com/ph/podcast/your-pathway-to-a-successful-business-exit-with/id564001633?i=1000508310426

Today’s Guest
Blake Hutchison is the CEO of Flippa, a marketplace to buy and sell online businesses. They have a global community of about 3 million users.

Connect and learn more about Blake Hutchison and Flippa here:
Website: https://flippa.com/
LinkedIn: https://www.linkedin.com/in/blakehutchison/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

Constant product development and innovation fueled with the most creative and up-to-date marketing strategies are keys to the success of your entire business.

In this episode, Jordan sits down with Chris Hall from Bruce Bolt. They talk about what’s working in marketing and what isn't in 2023. Chris also shares an AI tool that’s changing the game.

Listen and learn in this episode!

Key takeaways from this episode:

• Diversify your business so you have multiple legs to stand on.
• Incentivize your word-of-mouth marketing as much as possible.
• Brands must always think outside of the box and get creative with their products.
• Even the most “boring” spaces have opportunities to innovate and get creative to generate virality around their products.
• TikTok is great for getting organic content from somewhere to everywhere, but it doesn’t give brands enough helpful data analytics.
• Maverick AI is a great tool to personalize the shopping experience for people coming to your website. (Link: https://www.trymaverick.com/)
• Product development is a huge key for your business. 

Recommended Tool:
Postscript  https://postscript.io/
Recommended Podcast:
Limited Supply with Nik Sharma and Moiz Ali
https://limited-supply.captivate.fm/
Recommended Book:
Hero on a Mission: A Path to a Meaningful Life by Donald Miller
https://www.goodreads.com/en/book/show/57468174

Today’s Guest

Chris Hall is the Senior Marketing Manager at Bruce Bolt. They innovated battling gloves in baseball and made better-fitting gloves out of better-fitting materials that look good and last longer.

Connect and learn more about Chris Hall and Bruce Bolt here:
Website: https://brucebolt.us/
Twitter: https://twitter.com/ecomm_cowboy
LinkedIn: https://www.linkedin.com/in/chrshall/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

Extensive knowledge and experience in marketing are advantages in starting a business. However, marketing first founders cannot be skilled at everything. It’s important for business owners to surround themselves with the right people and mentors.

In this episode, Jordan chats with the CEO and founder of Blossom Essentials, Sarah Vilenskiy. They talked about what’s working in 2023 and what it’s like for a marketing-focused leader.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Shifting focus on targeting something that better fits your company can open a lot more opportunities and make your spending significantly more efficient.
• Copy and advertising are important and you must always aim to connect with your audience through your content.
• 2022 is such a different landscape from 2023. What was working is no longer working. You should continue to always test things.
• As much as AI is great, there is still a spot for copywriters. You need a person to determine what looks good or not and what looks like a bot and what does not.
• Having the right team surrounding you is crucial to your success.
• Regardless of the scale your brand is at, most brands usually struggle with the same things.
• Having a mentor who has been through the same things you’re experiencing is great. They will tell you that these things are normal and that that’s how a business grows. 

Recommended App:
Rebuy https://www.rebuyengine.com/

Recommended Book:
How to Win Friends and Influence People by Dale Carnegie
https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People

Today’s Guest:

Sarah Vilenski is the founder and CEO of Blossom Essentials. They make natural and clean hydration products for people with chronic dry and irritated skin. 

Connect and learn more about Sarah and Blossom Essentials here:
Website: https://tryblossom.com/
LinkedIn: https://www.linkedin.com/in/sarahvilenskiy/
E-mail Address: [email protected]

Chrome Extension Link:
AIPRM for ChatGPT
https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

People who take extreme ownership are great people to be around. The strongest leaders in the world see the real problem and know to take responsibility and solve it.

In this episode, Jordan West talks about extreme ownership, what it looks like to take ownership over anything in your business, and what sort of difference it can make in your life.

Listen and learn in this episode!

Key takeaways from this episode:

• Principle number 1 is all about extreme ownership. It’s all about taking responsibility for everything.  
• If something bad happens in your business, you own that. 
• “The happiest people in the world have an internal locus of control.”
• There is usually a lot of finger-pointing and blaming when a problem occurs. At the end of the day, people who take ownership are great people to be around. 
• Principle number 2 states that there are no bad teams, only bad leaders.
• People often think that the problem is the other person. In reality, the problem is way over there and it’s you versus the problem. If you have a large ego, you cannot do this. 
• As a leader, checking your ego is incredibly important.
• The best leaders in the world and the strongest leaders in the world have a very small amount of ego.
• Extreme ownership is not micromanaging everything. It’s being ultimately responsible for everything and knowing that you can make a massive difference in whatever situation is happening.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Twitter: https://twitter.com/jordantwestecom

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/