The Unofficial TikTok Shop Podcast with Jordan West

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What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.

In this first of three Best of 2022 series episodes, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Some of the most successful companies in the e-commerce space are marketing-driven companies.
• Paid media is a great way to start getting more eyes on your site.
• You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.
• When making ads on Tiktok, use their tags, sounds, and filters.
• The most important thing in making TikTok content is to make the first two seconds a huge attention grabber.
• Younger generations have already adopted TikTok and now older generations are starting to adopt TikTok.
• TikTok content, being short and sweet, suits people's short attention spans.
• Use Triple Whale to track attribution since TikTok's attribution is lacking. 
• The more numbers that you can track, the more that you can plan for your future.
• Build a community and listen to your customers.

Today’s Guest:

Chad Ross is the Founder and CEO of Dorsal Bracelets
Dorsal Bracelets A lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.
Connect and learn more about Chad and Dorsal Bracelets here:
Website: https://www.dorsalbracelets.com
Twitter: https://www.twitter.com/chadross_

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

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Personalized experiences keep customers highly engaged and boost their satisfaction with your brand. The customer insights that you get from these experiences will also help improve your future deals and offers.

In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle.

Listen and learn in this episode!

Key takeaways from this episode:

• One of the biggest ways to create an incredible offer is to call out a specific audience.
• Make sure that you are talking to these specific customers through your campaigns and offers.
• Twik reorganizes collection products and navigation into what their data shows will be the most likely to be purchased. The results are phenomenal.
• Retargeting people with the products that they saw is incredibly important. You don’t wanna just chuck your brand out there for them.
• Make sure that you also get in on the post-purchase side of things and personalize things there.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a text

Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success.

In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail Success and what happens when you are weak in one of these pillars.

Listen and learn in this episode!

Key takeaways from this episode:

• You don’t have to do what others are doing to make a presence on social media. Do what you do best and what you are good at.
• Some content is just for engagement and not for product selling.
• The Five Pillars of Retail Success: Money, Sales, Customers, Marketing, and Impact.
• Even if you have a retail or an eCommerce store, you should still have a brand because a brand is what sells. It’s not the products that sell.
• At any one time, one of these pillars is weak.
• When the whole team works together on the same pillar, that’s when you see massive growth.
• Don’t forget to also prepare for the best-case scenario that can happen in your business.
• Good customers don’t want discounts because they don’t find the same value in those discounted products.
• When you give a buy 1 get 1 free offer, your best customers think that they are getting something.
• Focus on the pillar that you are most weak at.

Today’s Guest

Salena Knight is a former multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist. 

Connect and learn more about Salena Knight here:
Podcast: https://salenaknight.com/podcast-2/
Website: https://salenaknight.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a text

Offers are the most important thing in any of your campaigns. Having incredible offers can change your eCommerce business.

In this episode, Jordan West shares some important tips on how to make viral offers and the key elements included in a viral offer. 

Listen and learn in this episode!

Key takeaways from this episode:

• Focus on a specific product. 
• Coming up with an offer is not a brand thing. It could be a bundle but it has to be a specific product that you’re focusing on. 
• Items in an offer must have relevance to your audience, scarcity as a reason to purchase now, create a transformation in your customer, and appeal to a specific audience. 
• Test at least 10 new offers a month. That’s one offer every 3 days.
• To test your offers, look at top-of-the-funnel metrics first and work your way down the funnel. 
• See what works and what you need to improve.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:

https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a text

A new type of whitelisting is showing incredible results, but can it help you make 2023 your best year ever?

In this episode, Jordan West talks about a new kind of whitelisting that they tested at upGrowth Commerce and the insane results that it produced. 

Listen and learn in this episode!

Key takeaways from this episode:

• Whitelisting is where an influencer grants you to use their profile to run ads with. This can be incredibly powerful.
• The idea of this new kind of whitelisting is to use these profiles not just to run regular ads but to run an ad through an article on a third-party website.
• Some of the scalable results seen on upGrowth Commerce with this kind of Whitelisting are: 

1. 69 purchases at $9.84 per purchase.
2. A CPM of $8.77
3. Cost Per Click at $0.56
4. ROAS of 14.43

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'

After adding the app, go to Twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a text

Licensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with?

In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship with them.

Listen and learn in this episode!

Key takeaways from this episode:

• If you want to get a license for a particular brand, reach out to their licensing team or product teams, and start building the relationship.
• Focus on branding and building a community first.
• You have to understand who you want to reach out to and partner with to get your foot in the door.
• Find out how you’ll make brands excited to work with you and why you should be working together.
• Create as much content as possible.
• Continue creating products that you are passionate about and find people that align perfectly.

Recommended Tool:  Archive
https://archive.com/

Recommended Podcasts:
https://www.triplewhale.com/podcasts

Today’s Guest

Yanal Dhailieh is the founder of Peace Collective, a lifestyle apparel brand that allows individuals to show pride in who they are and where they come from.

Connect and learn more about Yanal Dhailieh and Peace Collective here:
Instagram: https://www.instagram.com/therealyd/?hl=en
Twitter: https://mobile.twitter.com/yanaldhailieh
Website: https://www.peace-collective.com/

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required. 

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a text

With shoppers’ attention spans getting shorter, it’s never been more important for you to understand your customers and make their shopping experience as personalized as possible.

In this episode, Jordan West and Roi Sorezki talk about Twik, the problem that Twik solves, and the incredible results of using it on Shopify stores.

Listen and learn in this episode!

Key takeaways from this episode:

• People’s attention spans are becoming shorter and shorter. They always need to see what’s relevant for them or will quickly lose interest. This is why giving customers a personalized experience is so effective.
• 2023 is going to be a year of AI. Stores will be presented with a lot of autonomous solutions to ace their processes
• Giving unique product descriptions to every customer is close to being possible.
• Having a well-defined strategy and ensuring that you can properly measure it is the best way to keep improving.

Recommended Tool: ChatGPT
https://openai.com/blog/chatgpt/

Recommended Book: The Power of Now by Eckhart Tolle
https://books.google.com.ph/books/about/The_Power_of_Now.html?id=sQYqRCIhFAMC&printsec=frontcover&source=kp_read_button&hl=en&redir_esc=y#v=onepage&q&f=false

Today’s Guest

Roi Sorezki is the founder and CEO of Twik, the world’s only autonomous personalized engine for eCommerce stores.

Connect and learn more about Roi and Twik here:
LinkedIn: https://www.linkedin.com/in/sorezki/?originalSubdomain=il
Website: https://www.twik.io/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

Join the Beta:

https://www.secrets.upgrowthcommerce.com/

Send us a text

Frequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand.

In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand.

 Listen and learn in this episode!

7 Promotions that won’t Ruin Your Brand:

1. Free Shipping Offers. It’s great to run this as a promotion and it’s super effective if you usually charge for shipping. 
2. Buy 1 Get 1 Offer. You can take a higher-margin item and give it away for free to show tons of value.
3. Limited Time Offers. Urgency is a good selling tool, so creating a sense of urgency by offering this is always effective. 
4. Bundles. When you offer customers bundles, you’re giving them everything that they need in one package. 
5. Gift with Purchase. This can be a high margin for you but also has a high perceived value.
6. Samples or Trials. These are good to get people to try out your products.
7. Jumping on Holidays. Check out www.nationaltoday.com and check the special types of holidays that they break down to see which holidays suit your company.

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue. 

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

Join the Beta:

https://www.secrets.upgrowthcommerce.com/

Send us a text

New year, new agency. Is now a great time for you to switch agencies? 

It may not be an easy step to do, but when does it make sense to do this switch?

In this episode, Jordan West talks about 5 of the main reasons why you need to switch agencies and the things to look for in a good agency.

Listen and learn in this episode!

Key takeaways from this episode:

5 Reasons Why You May Need to Switch Agencies:

1. You’re not satisfied with your current agency and you’re looking for better results. You’re asking them for new possibilities and new things to try, but your agency might just be doing the same thing over and over again. Without good strategic thinking, you’re just going to be flushing money down the toilet.
2. You have just outgrown the current agency and need to partner with somebody with more resources and expertise. There’s a reason why some agencies are bigger and why you need them.
3. You may want to try a different approach to marketing. You may need an agency that has that different expertise or specialties. 
4. You’ve launched something new. You need someone that will help you build your online presence and drive sales to that specific landing page and you may not have anybody to do that right now.
5. There’s a big leadership change happening. You need an agency to align with that new direction. 

This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
 
Visit twik.io to learn how you too can boost conversion rates & store revenue.

Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.




Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

E-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.

In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.

Listen and learn in this episode!

Key takeaways from this episode:

1. Omnichannel

• As shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics. 
• 75% of buyers use multiple channels before purchasing.
• You’ve got to be everywhere that your customer is.
• If you are doing 7 figures, this is not an option.
• You need to be set up fulfillment-wise to do this.

2. Mobile Shopping 

• Make sure that you are set up for the mobile experience. 
• Design mobile first.
• Make sure that your site speed is up to snuff.