The Unofficial TikTok Shop Podcast with Jordan West

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Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.

In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.

KEY TAKEAWAYS FROM THIS EPISODE

• Knowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot. 
• Owning a business is the evolution of the art of knowing how and when to pivot.
• Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.
• You can’t make the right decisions without knowing your number.
• When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.
• If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.
• If you are not a numbers person, bring someone into your life who will walk you through that.

Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza
https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

TODAY’S GUEST

Kristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives. 

STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed. 

Connect and learn more about Kristy and her company here: 

Website:
http://www.startbrands.com
https://startwithkristy.com
LinkedIn: https://www.linkedin.com/in/kristydickerson/
Instagram: https://www.instagram.com/startwithkristy/?hl=en

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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If you can sell a $6,000 door to consumers online, you can sell anything.

In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.

KEY TAKEAWAYS FROM THIS EPISODE

• Average Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.
• The ads get the attention, but your product should do all the work to convert customers.
• The success of a website is directly connected to the value of its content to a visitor. 
• Get your pricing right. Focus on the right pricing strategy.
• Work closely with manufacturing to make sure you can match the demand when products are made-to-order. 

TODAY’S GUEST

(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.

Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.

Connect and learn more about Tanner and Rustica here: 

LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/
Website: https://rustica.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Are you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working.

In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be focused on to spur the growth of a plateauing business.

KEY TAKEAWAYS FROM THIS EPISODE

• As much as you like face-to-face, you need to have an online component.
• If you have your sales channels in place, you only need to increase and decrease the levelers based on what’s working. Increase and decrease the intensity according to the situation and the time of year.
• One mistake that people often make when their business is plateauing is continuing to make more new products. You want to be known for your product and get traction for that product.
• People tend to do things that they are more comfortable with, like making another product rather than learning something more effective, like marketing.
• Focus more on sales-generating tasks rather than resorting to more comfortable activities like making products.
• Partnerships should be bringing people together to make the whole thing greater.
• If a product is not selling, it’s time to observe why. Observing, asking, and listening to people about your product can lead you to how it will sell.
• Listen to your customers and find out what they want.

Recommended App: Brain Toss
https://braintoss.com

TODAY’S GUEST

Sue Monhait is the Founder and Podcast Host of Gift Biz Unwrapped.

Gift Biz Unwrapped is a podcast that gives valuable insight into the gifting industry. Whether you own a brick & mortar shop, sell online, or are just starting, you'll discover new possibilities to gain traction and grow your business.

Connect and learn more about Sue and her business here: 

LinkedIn: https://www.linkedin.com/in/suemonhait/
Website: http://giftbizunwrapped.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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When done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again!

In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He shares how you can avoid random followers but gain organic customers and followers instead. This is a good one, so listen up.

KEY TAKEAWAYS FROM THIS EPISODE

• Create ad campaigns that don’t require many touchpoints for purchases to happen.
• Do not use a general giveaway. If you want a following for a certain product, make that product your giveaway prize.
• Before the giveaway ends, send them an email to warm them up.
• On the last day of the giveaway, send them an email announcing the winner. Now that you have their attention, thank them for joining and give them a discount as a consolation prize. Remember to put a countdown for the sale.
• This strategy does not provide a guarantee that you will make a sale at the end of it, but now you have an organic following that is really interested in your product that you can now survey.

Recommended Tool: Rewards Fuel
https://rewardsfuel.info/entry-methods/

TODAY’S GUEST

Derek Videll is the Founder and Host of The Social Bamboo Podcast.

The Social Bamboo Podcast is a  Social Media Marketing Podcast for Businesses. It covers all of how you should exist on social media and time waster tactics you need to avoid.

Connect and learn more about Derek and his podcast here: 

Instagram: https://www.instagram.com/derekvidell/?hl=en
Website: https://www.igmsecrets.com/home-page1625860864401
Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.

In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.

KEY TAKEAWAYS FROM THIS EPISODE

• Communities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.
• Listen to customers about what they need and find micro-influencers who can represent these segments.
• The easiest way to start getting ambassadors is through your customers.
• Be accessible to your customers where they can ask you questions and talk to you.
• Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.
• Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.
• Reach out to other brands that have complementary audiences to you that you are not in competition with.
• Make sure that anyone you partner with as an ambassador really aligns with your values.
• Taking care of the people and the culture representing your brand goes a lot further than what you think.
• After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.

TODAY’S GUEST

Tera, Jackson Rowe
https://www.jacksonrowe.ca

Nick Lamothe, CMO, The Legends Brand
https://www.linkedin.com/in/nick-lamothe-b687a6a/
https://www.legends.com

Chris Meade, CMO, Co-Founder, Crossnet
https://www.linkedin.com/in/cjmeade/
https://www.crossnetgame.com

Sean Holladay, Space Station
https://www.linkedin.com/in/seanholladay/
https://spacestationintegrations.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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In physical stores, it is easy to give a customer a wonderful shopping experience. The aesthetics, fragrance, and staff can give you a VIP service, and other tangible things could support that overall experience. But how do you do that in the eCommerce world where everything happens on the screen?

In this episode, Will Laurenson, a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast talks about giving the best customer experience for your eCommerce platform. He provides valuable tips on how to strategically place customer reassurances in the purchasing process. Listen up and have a wonderful experience.

KEY TAKEAWAYS FROM THIS EPISODE

• To know if the customer service is good, consider yourself a customer and ask yourself, “Would I like this kind of experience?”
• Bulleted reassurances placed in key places throughout the customer experience like in the add to cart or check out can deliver key information at the times that matter most.
• Either the customer convinces themselves, or the page convinces them that it is the right product to buy.
• Understand the customers. Have a conversation with them. Get the proper wording for them.

TODAY’S GUEST

Will Laurenson is a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast.

Connect and learn more about Will and his podcast here: 

Website: https://www.customerswhoclick.com

LinkedIn: https://www.linkedin.com/in/willlaurenson/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.

In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.

KEY TAKEAWAYS FROM THIS EPISODE

• Creating a lifelong relationship with a customer through an individual product is easier than through a subscription box.
• You want people to purchase the way they are comfortable purchasing.
• Promises sell. The goal of the product is to live up to the promise that you made.
• It’s not about what price point but what kind of market you are talking to.
• The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.
• The two main reasons people subscribe are convenience and discounted rates.
• When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.

TODAY’S GUEST

Ryan MacKenzie, Tru Earth

https://www.tru.earth
https://www.linkedin.com/in/ryemckenzie/

John Roman, Battlbox

https://www.battlbox.com
https://www.linkedin.com/in/john-roman/

Ezra Firestone, Boom by Cindy Joseph

https://www.boombycindyjoseph.com
https://www.linkedin.com/in/ezrafirestone/

Nik Hall, Vitafive

https://vitafive.com
https://www.linkedin.com/in/nikhall/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Twice the value, twice the fun!

In this back-to-back episode, Jordan chats with the CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond, the CPG guys, as a guest in their podcast. Following that, they shift positions with the CPG team on the hot seat for this special episode. Jordan talks about the shift in the eCommerce world in customer acquisition, and the CPG guys talk about diving into the physical store space for maximum scalability of businesses. Listen up!

KEY TAKEAWAYS FROM THIS EPISODE

• Ads cannot only be the drivers of a business. Shift from being ad-driven to community-driven.
• Selling in wholesale or retail is another marketing channel for your business if you are in eCommerce.
• Your business should have a margin to get into wholesale. If not, get a new product or product line to give you that margin.
• Most sales are still happening in the physical world, even in pandemic times. You need that to scale.
• Facebook doesn’t allow for the kind of robust attribution that so many mechanisms, particularly digital media, allow.
• Facebook is still highly in demand, but Google gets you much closer to the attribution model retail media provides.
• QR codes are transforming the ability of brands, in whatever form, to communicate in both directions.
• The CPG brands can be very slow to react, and they have a very structured budgetary process, and it’s going to be challenging for them to catch up. 
• The brands that do catch up are going to be the ones to succeed. The ones that don’t will soon start to see their brick-and-mortar shares fall.
• Consumers are going to start losing their trust in the traditional brands that they’ve been used to. It’s bad for the brand, but it’s bad for the consumers as well.
• The skills required in succeeding in digital is somewhat evolved and different from winning in a store model.
• Everyone in CPG should start becoming proficient in CPC (cost per click) and ROAS (return on ad spend).
• To scale effectively, understand that you need to have all the elements of the experience to give your consumers the confidence to make purchase decisions. 

TODAY’S GUEST

CPG Guys Podcast is a podcast & knowledge share community dedicated to consumer engagement in-store, online, and all in between. CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explores how brands and retailers engage with consumers in-store, online, and everywhere in between.

Connect and learn more about the CPG guys here: 

Website: cpgguys.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Shopify is a game-changer in the eCommerce business, but at a price point of $2,000/month is Shopify Plus worth it for those who want to jump to the next level?

In this episode, Chase Clymer, Co-Founder of Electric Eye Agency, talks about the advantages of upgrading to Shopify Plus and how to use it to maximize the potential returns for your business. Listen up and be ready to level up.

KEY TAKEAWAYS FROM THIS EPISODE

• Average order value is crucial because it helps you figure out what you can pay to acquire customers, as well as how well your ad spend is going to perform.
• Bundles increase your average order value. You can do custom bundles, upsells, and cross-sells.
• Upselling, cross-selling, or bundle offering should be a tasteful experience for the customers, something that should naturally happen, be creative.
• Shopify plus unlocks the ability to upsell at checkout, which can more than make back its cost if your brand is worth a few million dollars.
• Every time you install an app in your store, it slows it down. Even if you uninstall the app, the code is still there. If you’re someone who wants to test apps out, do this on a backup of your theme.
• Every page should have a singular goal. 
• Your navigation should be easy. People will leave if they can’t intuitively find what they’re looking for.
• Simple is better.

TODAY’S GUEST

Chase Clymer is the Co-founder of Electric Eye. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

Electric Eye is a design and marketing agency that helps e-commerce brands look their best and make more money online.

Connect and learn more about Chase and his company here: 

Website: electriceye.io

Podcast: honestecommerce.co

LinkedIn: https://www.linkedin.com/in/chaseclymer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

How do you utilize your neighborhood to scale your business?

In this episode, Connor Curran, Founder and Chief Laundry Operator at Local Laundry, talks about the benefits of going all-out local for your business. He shares how they grew their business through collaborations and partnerships. Listen up and enjoy the episode.

KEY TAKEAWAYS FROM THIS EPISODE

• You cannot make generational garments that you can pass on to your kids unless you produce high-quality products.
• The benefit of going local includes quality, economic and environmental effects, and faster turnaround time.
• Authenticity and genuine relationship building are key to successful marketing.
• Collaborations and partnerships with other local businesses are effective marketing strategies.
• List down the tools and apps you’re using and find a way to partner up with them.

TODAY’S GUEST

Connor Curran is the founder, co-owner, and chief laundry operator at Local Laundry.

Local Laundry is a Canadian garment company that sources all its materials and workforce 100% locally.

Connect and learn more about Connor and his company here: 

Website: locallaundry.ca

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/connor-curran/?originalSubdomain=ca

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply