The Unofficial TikTok Shop Podcast with Jordan West

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See 12.0 ROAS running PPC ads on Amazon, where 50% of all purchases online are happening. In this episode, Dr. Travis Zigler, optometrist, CEO of Eye Love and Profitable Pineapple Ads shares his inspiring journey from being an optometrist to courageously building his own business, leading him to starting an Amazon PPC ad agency, as well as a charity, focused on giving glasses to impoverished people around the world.

KEY TAKEAWAYS FROM THIS EPISODE

• Amazon is responsible for 50% of all online sales. It can be a great place to list your products to build a business, or when you’ve plateaued on other platforms.
• PPC ads can be used as much or as little as you’d like. At the very least, it’s important to protect your brand name so when people look you up on Amazon, you come first. If you don’t, your competitors will.
• Always be looking for opportunities to optimize your funnel. Follow the 80/20 principle, where 20% of what you’re doing produces 80% of the results. For Amazon, 20% of the keywords you’re targeting are going to produce 80% of the results. Find these keywords and double down on them to maximize your profits.

Book recommendations:

Principles by Ray Dalio

https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021

Profit First by Mike Michalowicz

https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?dchild=1&keywords=profit+first+mike&qid=1626441371&s=books&sr=1-1

TODAY’S GUEST

Dr. Travis Zigler is the co-owner of ‘Eye Love’ along with his wife. He also runs the Amazon PPC Ad Agency ‘Profitable Pineapple Ads’.

Eye Love, is an eye health and wellness company that provides affordable, high-quality products to its customers. They give a portion of their profits back to those who can neither afford nor obtain quality eye care in other parts of the world.

Connect and learn more about Travis and his company here:

LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/

Website: https://eyelovethesun.com

https://profitablepineapple.com/main-page1599143171815

As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

https://mindfulmarketing.co/growthplan-apply

Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!

https://mindfulmarketing.co/apply

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Data is undoubtedly very important in business, but the question is, with the abundance of data available for us, how do you sift through it to get to the gold?

In this episode, Anastasia Egorova, Data Intelligence, BI, and Analytics executive, talks about what sort of data really matters in business. She also shares about where and how they look for trends at this time. Listen up and enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Understanding the customer and collecting the right data can help differentiate your brand.
• Data collection has to be timely. Be a step ahead of your customers and meet them in the channels where they are with the product you are offering that appeals to them.
• Trends in Asia like technology innovation in the retail space or even fashion are usually indicators of what will happen in the US for younger consumers.
• Quantitative data helps you quantify the problem, and qualitative data explains why people behave in a certain way. 
• You need to experiment and test but your risks should be based on evidence and data.

TODAY’S GUEST

Anastasia Egorova is a Data Intelligence, BI, and Analytics executive. She has 15 years of experience in Business Intelligence, Analytics, and Information Management with Fortune 100 companies and 7 years of consulting with Fortune 500 companies.

Connect and learn more about Anastasia here:

LinkedIn: https://www.linkedin.com/in/egorova/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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“Be data-informed, not data-driven.”

In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode!

KEY TAKEAWAYS FROM THIS EPISODE

• It is important to have a well-oiled integrated marketing technology stack that's connected.
• Most companies struggle with lack of visibility and not knowing what the customer is doing and how they are going through the funnel.
• If you can’t see your customers' movement or interaction on your website, you are flying your business blind.
• To scale a business, it’s all about knowing what is going on directionally. Multi-touch attribution can help you get that directional guidance.
• Don’t care about making things perfect. Just get started and let things organically go in the right path and figure things out as it happens. Double down when things start working.
• The data should help inform your decision, but you shouldn’t just do what the data tells you. Trust your gut!

Book Recommendations:

Principles by Ray Dalio

https://www.amazon.com/Principles-Ray-Dalio-audiobook/dp/B074B2CZJG/ref=sr_1_1?crid=6CAKE9YC9Y87&dchild=1&keywords=principles+ray+dalio&qid=1625807280&s=books&sprefix=principles%2Cstripbooks-intl-ship%2C357&sr=1-1

Brainstorm, Daniel Siegel

https://www.amazon.com/Brainstorm-Power-Purpose-Teenage-Brain/dp/158542935X

Tech Stack:

https://segment.com/

https://zapier.com/

https://www.attributionapp.com/

https://autopilotapp.com/

TODAY’S GUEST

Danny McGaw, CEO and Founder of McGaw.IO and UTM.IO

McGaw.io is a Marketing Technology and Marketing Analytics Agency based in Orlando, Florida.

Connect and learn more about Dan and his company here:

LinkedIn: https://www.linkedin.com/in/danielmcgaw/

Website: https://mcgaw.io

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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If you ever thought about turning your product into a subscription product, or you want to learn from a person who has scaled a brand through subscriptions, this episode is for you.

This episode’s guest Nik Hall, Co-founder of Vitafive, shares his experience as a subscription space expert. Listen up, subscribe to our podcast and we hope you learn something new!

KEY TAKEAWAYS FROM THIS EPISODE

• After spending over $200k over 2 years on their website, Nik’s advice is to start with Shopify. 
• Scaling a subscription-based product online without outside investment or an omnichannel approach is really difficult because of cash flow constraints.
• Traditional Cost to Acquire Customers to Lifetime Value comparison needs to also take into account subscription churn and the amount of time it takes to get to that Lifetime value while managing cash flow.
• The Facebook ads apocalypse (IOS updates) will distinguish those that are innovative and good marketers from those that are just doing ok.
• The omnichannel approach minimizes your risk of having all your eggs in one basket.
• Connect with people within your industry - “The best properties are rarely for sale. The best employees are rarely job hunting. The best clients are rarely shopping. The best option is usually off the market. Most people think this means you can’t have it but what it really means is go find it and sell it yourself.”
• Your network is a cheat code to finding great partners and resources to scale.

TODAY’S GUEST

Nik Hall is the co-founder of Vitafive.

Vitafive is an emerging gummy vitamin brand with high-quality ingredients and eco-friendly packaging.

Connect and learn more about Nik and his company here:

LinkedIn: https://www.linkedin.com/in/nikhall/

Website: https://vitafive.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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No matter what stage of growth in your business you are in, you need to be constantly growing.

In this episode, Lisel Welden, a strategic marketing expert, talks about integrated marketing and brand growth. She walks us through some growth strategies for every business phase. Listen up and take some notes!

KEY TAKEAWAYS FROM THIS EPISODE

• If you have a good idea and are doing well, people will start to notice you, and they will try to jump into your space, so you need to get your market share immediately.
• Have a clear purpose for your business and have a strategy aligned to that.
• It is important to know, what role do you want to play in this world and the problem you are trying to solve.
• You have to evaluate every tactic against all of your goals ruthlessly.
• Keep your eye on effectiveness vs. efficiency.
• Don’t overlook the culture of your company! Maintain your culture as you scale.
• Become savvy in your competitive analysis, know what is driving your growth so you can understand threats to keep you from scaling.

App: Airtable
https://airtable.com

TODAY’S GUEST

Lisel Welden is a strategic marketing professional with 17+ years of global brand marketing experience. She has demonstrated a knack for building deep connections between consumers and brands. In her last two roles, she led all consumer marketing efforts for Stitch Fix and Bleacher Report. As an executive, her job is to hire and nurture the talent to make their organization successful.

Connect and learn more about Lisel Welden here:

LinkedIn: https://www.linkedin.com/in/lisel-welden-5b8285/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Take care of your first customers, and they will take care of you in the first stages of your business.

In this episode, Jason Richardson, Founder and CEO of Bad Birdie Golf, talks about how word of mouth from their first customers helped them in the early stages of their business to grow without the need for large ad spend budgets and get on Sharks Tank! He shares how they did this, so listen up if you are building out your brand! 

KEY TAKEAWAYS FROM THIS EPISODE

• Interact with the first loyal customers and be attentive to what they need.
• Building out Retention generates Acquisition.
• Engage with your customers by creating a good experience when they engage with the brand.
• Make a plan and keep executing until you fail and just keep maneuvering along the way.
• Mindset and shifting the way you think about things make the difference.

Book: Limitless by Jim Kwik
https://www.limitlessbook.com

TODAY’S GUEST

Jason Richardson is the founder and CEO of Bad Birdie Golf.

Bad Birdie is a modern-day golf apparel brand ushering in a new generation of players who prioritize a good game and a better time without compromising performance.

Connect and learn more about Jason and Bad Birdie Golf here:

LinkedIn: https://www.linkedin.com/in/jasonrichardson10/

Website: https://badbirdiegolf.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Blind faith in your marketing channels attribution data won’t serve you well. How do you know if your marketing dollars are working on these ad platforms, just ask your customers?

In this episode, Eric Bandholz, founder of Beardbrand, shares how using a simple post-purchase survey to find where their customers discovered Beardbrand has been instrumental in their growth. Finding out why your customers purchased, allows you to focus on what your value proposition is and refine details within your marketing operations. This simple strategy might just change the way you do your marketing!

KEY TAKEAWAYS FROM THIS EPISODE

• A simple Post Purchase Surveys question should impact your marketing decisions: How did you first hear about Beardbrand?
• Organic Youtube accounted for 40% of customers finding Beardbrand. As a result: 80 % of content if so for our customer, 20% of our videos are promotional for our products.
• Know your client and serve them well.
• Finding out why your customers purchased allows you to focus on what your value proposition is and refine details within your marketing operations.
• Redefine what success means to you and surround yourself with people that share the same values as you.
• If you want to be an entrepreneur, you have to love solving problems. You have to be ready to suffer to solve those problems.

Podcast: https://podcasts.apple.com/us/podcast/ecommerce-conversations-by-practical-ecommerce/id874457373

TODAY’S GUEST

Eric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen and wants to help men find ways to keep on growing and become better men. He is also the host of the podcast Ecommerce Conversations.

Beardbrand is a company dedicated to providing educational and inspirational content to help men Keep on Growing. Their line of highly versatile grooming products for beard, hair, and skin supports an ever-growing online community that boasts over one million YouTube Subscribers. Beardbrand has been featured by GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more. 

Connect and learn more about Eric and Beardbrand here:

Twitter: https://twitter.com/bandholz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

LinkedIn: https://www.linkedin.com/in/bandholz/

Website: https://www.beardbrand.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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What can a really good influencer do to your brand?

In this episode, Sean Holladay AKA Holladay, Co-Founder of Spacestation talks about how they grew through influencer marketing and have since invested in over 30 brands. He gives valuable tips about how to get the right influencers and how they contribute to growing your brand even after you’ve finished working with them. Listen up and let’s grow together!

KEY TAKEAWAYS FROM THIS EPISODE

• To find the right influencers for your brand, zero in on your keywords to find the voices using these keywords
• An influencer's number of subscribers is secondary. Their engagement is the biggest factor to look for. 
• At the end of the day, business is done between people. The better and the more that you bet on your team, the quicker you will scale.
• You cannot replace people with software.

TODAY’S GUEST

Sean Holladay is the Co-Founder of Spacestation.

Spacestation specializes in connecting brands and online influencers. They utilize connections, skillsets, and track records to work with both emerging companies and establish partnerships with extremely popular internet personalities.

Connect and learn more about Holladay and Space Station here:

Website: https://spacestation.com

LinkedIn: https://www.linkedin.com/in/seanholladay/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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In a sea of a competitive market, how do you find your own space and stand out?

In this episode, the Founder and CEO of Welly, Ben Kander, shares the inspiration and purpose behind the brand. He talks about how they made their own space in this competitive market and grew through the wholesale and customization route. Listen up and get some fresh ideas from this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• Every entrepreneurship is just a game of pivots. Try something, if it works, scale and if it doesn’t, pivot quickly.
• Anyone can make a product. It’s about learning, adjusting, and failing fast.
• Invest more in people that believe in you and build out your “Me Team”.
• As a start-up, it is vital for your growth to leverage your network. 
• Follow the Artists - Artists tell stories and have beautiful work to showcase.

App: Lucky orange
https://apps.shopify.com/lucky-orange

TODAY’S GUEST

Ben Kander is the Founder and CEO of Welly, LLC.

Welly, creates stylish, insulated bottles and mugs with real bamboo that make it beautifully simple to stay hydrated while reducing reliance on single-use plastic. Every purchase helps those in need: Welly donates 1% or more of sales to clean water solutions to people in developing countries.

Connect and learn more about Ben and Welly Bottle here:

Website: https://www.wellybottle.com

LinkedIn: https://www.linkedin.com/in/benjamin-kander-52480537/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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“If only people could try it on, they would love it.”  What if apparel brands could bring the experience of a retail store fitting room into a customer's home? 

In this episode, Benjamin Davis, the Founder, and CEO of TryNow talks about a unique and interesting concept of try now, buy later. He talks about how this strategy brings in more orders, higher customer satisfaction, and increased conversion rates. Listen up and see if this is a strategy you’ve been missing!

KEY TAKEAWAYS FROM THIS EPISODE

• Try now, buy later strategy results in more orders, decrease CPA, and an increase in Average Order Values
• If the customers don’t need to pay upfront, they will put more into their carts, and that increases the opportunity for shoppers to find more products that they love.
• Behind every market-changing idea is a conferring idea. Higher return rates can be healthy for your business.
• TryNow unlocks conversion rates and increases average order values in a massive way which offsets the return increase.
• TryNow helps brands move away from a need to discount products.
• Persistence, maintaining equanimity, and deep devotion to customers are key to scaling. 

TODAY’S GUEST

Benjamin Davis is the Founder and CEO of TryNow. 

TryNow is a try now, buy later software for Shopify Plus brands. 

Connect and learn more about Ben and TryNow here:

Website: https://www.trynow.io

LinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/

Email: [email protected]

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply