The Unofficial TikTok Shop Podcast with Jordan West

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“If only people could try it on, they would love it.”  What if apparel brands could bring the experience of a retail store fitting room into a customer's home? 

In this episode, Benjamin Davis, the Founder, and CEO of TryNow talks about a unique and interesting concept of try now, buy later. He talks about how this strategy brings in more orders, higher customer satisfaction, and increased conversion rates. Listen up and see if this is a strategy you’ve been missing!

KEY TAKEAWAYS FROM THIS EPISODE

• Try now, buy later strategy results in more orders, decrease CPA, and an increase in Average Order Values
• If the customers don’t need to pay upfront, they will put more into their carts, and that increases the opportunity for shoppers to find more products that they love.
• Behind every market-changing idea is a conferring idea. Higher return rates can be healthy for your business.
• TryNow unlocks conversion rates and increases average order values in a massive way which offsets the return increase.
• TryNow helps brands move away from a need to discount products.
• Persistence, maintaining equanimity, and deep devotion to customers are key to scaling. 

TODAY’S GUEST

Benjamin Davis is the Founder and CEO of TryNow. 

TryNow is a try now, buy later software for Shopify Plus brands. 

Connect and learn more about Ben and TryNow here:

Website: https://www.trynow.io

LinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/

Email: [email protected]

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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What could partnering with the biggest brands do for your brand growth? 

In this episode, Vincent Mastrangelo, COO of KidsEmbrace, shares their journey of partnering with big brands and the success that followed. He talks about balancing the benefits of collaborating with brands for growth, along with ensuring you build your own brand value along the way. If you’ve considered licensing deals and collabs with other brands, this episode is a must-listen!

KEY TAKEAWAYS FROM THIS EPISODE

• Once you land a big name in licensing, other big brands will follow. 
• User-generated content (UGC) outperforms other social media content when executed well.
• Get creative when working with influencers (ex. use a blog post with backlinks for more exposure). 
• Collaboration is a key to successfully scaling online. 

Book: Shoedog
https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809

TODAY’S GUEST

Vincent Mastrangelo is the COO at KidsEmbrace, LLC. He is one of the founders of KidsEmbrace and has been with the company from its very humble beginnings.

KidsEmbrace is a well-established children's product brand specializing in licensed character baby goods such as car seats and baby walkers. They started in a garage in Sherman Oaks, CA, back in 2007, now offering dozens of products and continuing their growth in both US and international markets.

Connect and learn more about Vincent and KidsEmbrace here:

Website: https://www.kidsembrace.com

LinkedIn: https://www.linkedin.com/in/vincent-mastrangelo-07817645/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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If you are on multiple paid channels, you need an outside platform to measure attribution, it's your arbiter of truth!

In this episode, Kyle Hunt, CEO of Family Gifts Co., talks about the benefits of storing your data in one place that is totally outside of your paid ads platform as they scaled by 50x in less than one year. Listen up and discover a valuable technique in this new episode. 

KEY TAKEAWAYS FROM THIS EPISODE

• You do the best with the information you have and make the most educated decision that you can, and you see the result. If it works, you scale it. If it doesn’t, then you don’t.
• Profit is ultimately what matters the most and your most important metric to make decisions based on.
• Most people could easily double the size of their business if they increase their budgets.
• Our largest ad spend are on “zero targeting campaigns”

App: Order Metrics, Rockerbox

https://ordermetrics.com

https://www.rockerbox.com

Video Content: E.P.I.C.

https://www.facebook.com/watch/?v=154316386514814

TODAY’S GUEST

Kyle Hunt is the CEO of Family Gifts Co. He is an American entrepreneur and business investor with over eight years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce companies.

Connect and learn more about Kyle and Family Gifts Co. here:

Website: https://familygiftsco.com

LinkedIn: https://www.linkedin.com/in/kyle-a-hunt/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Sustainability is a buzzword that is often misused.

In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn!

KEY TAKEAWAYS FROM THIS EPISODE

• To do things the right way, sometimes, it can’t be scaled at mass.
• Conventional fashion can be very competitive, while sustainable fashion is much more collaborative.
• Sustainable fashion welcomes transparency and lifts the veil between the customers and the brand.
• Show up every single day and grow day by day authentically and organically.
• Wholesale channels allow you to scale your production.

TODAY’S GUEST

Arielle Crawford is the Founder and Creative Director of Shop Arielle. 

Shop Arielle is a sustainable apparel label committed to regenerative materials, fair-trade labor, supply chain integrity, and consumer education.

Connect and learn more about Arielle and her company here:

Website: https://shop-arielle.com

Instagram: https://www.instagram.com/shop_arielle/?hl=en

LinkedIn: https://www.linkedin.com/in/arielle-t-crawford-51111033/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Finding the right fitting clothes is a challenge. Finding the right fit while shopping online is not only a challenge for the customer, but also for brands.

In this episode, Greg Moore, CEO of Wair, shares how their technology helps brand owners improve customer satisfaction, reduce returns and get higher conversions online.

KEY TAKEAWAYS FROM THIS EPISODE

• One of the biggest challenges apparel brands face today online is sizing.
• You have to make the process as easy as possible for your customers.
• Just by having a “Fit Size” button on the website increases customer trust and increases conversions.
• Understand the problem, isolate a process, then figure out which tool solves that.

Book: Educated by Tara Westover

https://www.penguinrandomhouse.com/books/550168/educated-by-tara-westover/

TODAY’S GUEST

Greg Moore is the CEO of Fit3D, Inc. (Fit3D & WAIR). He is also an Emmy Award winner, executive leader, public speaker, the multi-patent recipient and builds businesses to solve world-altering problems with data profitably.

WAIR is The Modern Solution for Personalized Fit. They help apparel, and fashion retailers deliver a confident shopping experience while increasing conversions and sustainability and reducing returns.

Connect and learn more about Greg and Wair here:

Website: https://getwair.com

LinkedIn: https://www.linkedin.com/in/gregoryamoore/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Is it possible to grow a 9-figure business with very little marketing spend? Yes, listen to hear how.

In this episode, the CEO, and Co-Founder of Simple Modern Mike Beckham talks about how they were able to grow to 100 million in revenue per year in four years with very little spend on social media platforms. If you are still in the that’s good to be true state, then listen and be enlightened.

KEY TAKEAWAYS FROM THIS EPISODE

• Most breakthroughs are not sky-parting light shining down moment, they are the accumulation of a growth mindset and doing the right thing over and over.
• Growing a great brand is a lot more about being willing to make small, one percent improvements every single day.
• It’s hard to build anything great if you constantly have to rebuild part of what you’re doing.
• Do you have a clear idea of how you are going to acquire customers? Find unique channel strategies in which you aren’t competing with legacy brands that you aren’t going to beat. 
• You cannot scale an organization without scaling the number and quality of leaders.

Book: Think Again 

https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878107

TODAY’S GUEST

Mike Beckham is the CEO and Co-Founder of Simple Modern. He is a businessman and also a professor in Entrepreneurship.

Simple modern is an Oklahoma company created to do business differently and give generously. They offer a stylish selection of stainless steel insulated water bottles, travel mugs, tumblers, food storage solutions, backpacks, and travel gears.

Connect and learn more about Mike and Simple Modern here:

Website: https://www.simplemodern.com/products/summit-water-bottle-with-straw-lid-chug-lid-and-flip-lid-22oz?variant=36490286563400

LinkedIn: https://www.linkedin.com/in/mike-beckham-93a3b99/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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No matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options.

In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn something new.

KEY TAKEAWAYS FROM THIS EPISODE

• Affiliate marketing is a marathon, not a sprint.
• Have a rapport with the one who reviews your brand and creates content on your behalf in your editorial partnerships.
• Optimize high-value partners. Find the top 10 voices in your industry.
• You don’t have time for perfection in the start-up environment so do quick, iterative testing.

Book: Essentialism

https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382

TODAY’S GUEST

Terri Rockovich is the CEO and Co-Founder of Think Jinx. She is a direct-to-consumer expert who successfully explored a unique marketing technique for Think Jinx.

Think Jinx is an online destination for modern dog nutrition.

Connect and learn more about Terri and Think Jinx here:

Website: https://thinkjinx.com/pages/about-us

LinkedIn: https://www.linkedin.com/in/terrirockovich/

Instagram: https://www.instagram.com/thinkjinx/

Facebook: https://www.facebook.com/thinkjinx

Twitter: https://twitter.com/thinkjinx

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

In this special episode, part 2 of our 2-episode series, we look at large retail and why DTC can’t overlook them anymore. The team from Flybar Inc. walks us through their strategy in landing a large retailer. Saul and his executive team talk about the step-by-step of what to do, what not to do, and all the mistakes that they made along the way to get to where they are today. If you haven’t listened to part 1 yet, go listen to that episode first to hear how this hundred-year-old start-up is making big leaps over the competitions! 

KEY TAKEAWAYS FROM THIS EPISODE

• Your retail and eCommerce strategy share many similarities. You need to understand your product, your market, and what it takes to be on the shelf/on people's screens. 
• Your online buying experience is mirrored in your in-person experience
• In retail, your packaging is your SEO.
• Once a consumer picks up your package, show them the value and show them the need.
• Find the right rep to help you grow your business in your space. The right rep will build and help you scale your business, not cost you. 
• If you are successful online, one option you can explore is licensing your product to brands that are bigger and more established in the retail space to get your name on the shelf.

TODAY’S GUEST

Flybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.

Connect and learn more about Flybar, Inc. here:

Website: https://www.flybar.com
LinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/

We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Going viral on social media can be a one-time deal, but the returns can last for a long time after.

In this episode, Co-Founder of Billy Footwear, Billy Price, shares how an accident early in his life started his entrepreneurial journey to solve an everyday task, putting on his shoes. Billy talks about how one post from a user compounded to hundreds of thousands of shares and its impact on their brand. This episode is full of valuable insights to help you grow your e-commerce brand!

KEY TAKEAWAYS FROM THIS EPISODE

• Our brand’s success is rooted in elevating the success stories of our customers. 
• You can’t automate a relationship.
• We utilize technology for efficiencies to reach large audiences, but it comes down to our ability to listen to the customer, connect with the customer and make improvements to connect with that customer.

Video: Open Book

https://billyfootwear.com/pages/open-book

TODAY’S GUEST

Billy Price is the Co-Founder of Billy Footwear. His company started with the idea that he and his partner came up with after his accident and couldn’t find the right footwear in the market.

BILLY Footwear creates shoes with zippers designed to be fashionable and functional, revolutionizing how shoes are put on and taken off.

Connect and learn more about Billy and Billy Footwear here:

Website: https://billyfootwear.com

Instagram: https://www.instagram.com/billyfootwear/?hl=en

Facebook: https://www.facebook.com/billyfootwear/

Linkedin: https://www.linkedin.com/in/billy-price-aaa7a6157/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

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How does a heritage brand that is over 100 years old cope with the modern world of E-Commerce?

In this 1st part of a 2-episode series, the team from Flybar Inc. shares how they worked together using each of their geniuses to synergistically make the almost dying pogo-sticks company to a thriving staple in retail stores and an online sensation. Listen up and enjoy.

KEY TAKEAWAYS FROM THIS EPISODE

• One of the significant differences between e-commerce and retail is your reviews. An eCommerce review in 2015 can still be valuable in 2021!
• If you invest in e-commerce today, you’re investing for tomorrow and possibly in 10 years from now.
• If you have a unique product and people are searching for it, it is much easier to find your website than through specialty retail stores. Do this by establishing your brand.
• Be where the customer is most comfortable buying from you.
• Your main goal is for the customers to think about your brand when looking for something you have.

TODAY’S GUEST

Flybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.

Connect and learn more about Flybar Inc. here:

Website: https://www.flybar.com

LinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!