The Unofficial TikTok Shop Podcast with Jordan West

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How do you simultaneously build a direct-to-consumer and wholesale business effectively? 

In this episode, Boris Khudomaka, Founder of Zinvo, shares how they built their business in social media that eventually evolved to the wholesale side, which pushed their international growth. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• A good product with a team behind it who wants to build something big is crucial in scaling successfully.
• If you have a certain skill, max it out!
• Never be afraid of pursuing what you want 
• Always keep a close eye on the trends in your market

TODAY’S GUEST

Borys Khudomaka is the Founder of Zinvo.

ZINVO is a watch brand established in 2014 and based in Los Angeles, USA. They are focused on creating new trends in the affordable watch market. ZINVO is expanding on a global scale and is presented in 180+ retail stores online.

Connect and learn more about Borys and Zinvo here:

Website: https://zinvowatches.com

LinkedIn: https://www.linkedin.com/in/boryskhudomaka/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Every business aims for a successful launch, but the even bigger goal is longevity. Will your business stand the test of time?

In this episode, Stefan Ytterborn, CEO and Founder at Cake, shares the things that ensure businesses’ long-term success. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Premium may not necessarily mean luxury. It means it has a purpose, innovation, quality, and something that can be measured in performance.
• Make sure there’s some durability in your business ideas based on how things are moving in society.
• Unless you have a purpose, the market will not love the company enough to support it for a long time.
• Ensure the team is 100% sure of the path forward, and everyone is geared in that direction.

TODAY’S GUEST

Stefan Ytterborn is the Founder and CEO of Cake. He has a strong background as an entrepreneur, promoter, and strategist within contemporary and industrial design and communication.

Cake is an electric motorbike company that develops uncompromising high performance electric off-road motorbikes.

Connect and learn more about Stefan and Cake here:

Linkedin: https://www.linkedin.com/in/stefan-ytterborn-164b63112/?originalSubdomain=se

Website: https://ridecake.com/en/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

There’s a lot of creative solutions to funding your business, and this one is no exception.

In this episode, Sean De Clercq of Kickfurther shares how they crowdsource funds to cover inventory for businesses of various sizes and the unique benefits that come with it. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Having a solid foundation in unit economics gives the ability to raise additional growth capital very efficiently.
• You can get far as an entrepreneur by understanding your unit economics just from your data.
• Take the first steps. It’s better to know anything than to know nothing.
• You can never get to a win-win if you don’t know what the other party wants and they don’t know what you want.

App: Salesforce

https://www.salesforce.com/ap/?ir=1

Book: The Promised Land by Barack Obama

https://www.amazon.com/Promised-Land-Barack-Obama/dp/1524763160

Never Split the Difference by Chris Voss

https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2

TODAY’S GUEST

Sean De Clercq is the founder and CEO of Kickfurther.

Kickfurther helps businesses to have crowdsourced funding for their inventory.

Connect and learn more about Sean and Kickfurther here:

Website: https://www.kickfurther.com

Email: [email protected]

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.

In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• The best thing you can do is reserve 15-20% of your marketing budget to test new channels.
• Think beyond what’s currently working well.
• To build a strong community, focus on attracting people who are aligned with your mission.

App:

Loop Returns
https://www.loopreturns.com

Keywords Everywhere

https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp

Book:

Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montell

https://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887X

TODAY’S GUEST

Cameret Bannister is the Director of General Marketing at Janji. 

Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.

Connect and learn more about Cameret and Janji here:

Website: https://janji.com

Instagram: https://www.instagram.com/runjanji/?hl=en

Linkedin: https://www.linkedin.com/in/cameretbannister/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Efficiency is crucial to all businesses.

In this episode, Nico Tramontana of A10 Agency talks about how they support new and existing companies that want to grow distribution. He shares how to reach business targets and goals efficiently. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• It doesn’t matter if you fail a hundred thousand times. Learn and just do it again. Just keep going. 
• The secret to scaling is non-stop research.
• Once you break down your goal or target, you just need to find out what vehicle will take you there. 
• Don’t count every dollar that comes in as profit. Just keep working. 

TODAY’S GUEST

Nico Tramontana is the owner of the A10 agency.

A10 agency is an all-in-one product development and e-commerce solution. They design, develop, launch and maintain merchandise from start to finish.

Connect and learn more about Nico and A10 agency here:

Website: https://www.a10agency.com

Linkedin: https://www.linkedin.com/in/nico-tramontana-b7baa419/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Start with the pain point. What pain point does your product solve? How can you maximize the effectiveness of your product and messaging to emphasize that component of your brand? Your ability to do this well has a huge impact on your connection with your customers.

In this episode, Craig Hammond of Peejamas shares how a challenging journey of potty training their kids inspired him to develop a product that solves one of the most excruciating phases of parenting. He talks about providing functional benefits to your target user as a key component in a good business strategy. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Focus not only on positioning but on functional benefits as well.
• If you offer something functional and it resonates on an emotional level, people won’t forget you.
• Successful brands are those that people have an emotional connection.
• If you’re just starting, stay lean and mean.

Podcast: Founder's Therapy

https://podcasts.apple.com/us/podcast/founders-therapy/id1528566038

Book: Shoe Dog by Phil Knight

https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809

TODAY’S GUEST

Craig Hammond is the Founder and CEO of Peejamas. He is also the co-founder of Stair Slide.

Peejamas is a company that produces an eco-friendly and kid-friendly alternative to disposable diapers.

Connect and learn more about Craig and Peejamas here:

Website: https://www.peejamas.com 

https://stairslide.com

Linkedin: https://www.linkedin.com/in/craigmhammond/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there.

In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their company selling high-end camera accessories. He emphasizes diversification of marketing channels and high-quality video as key ways to win in 2021. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• SMS campaigns are incredibly powerful.
• Diversify your marketing channels!
• Not everything you do is meant to scale.
• When you’re starting a business, don’t worry if you’re going to scale or not.
• If you have funds to invest, go deep in creating video content.
• In buying Email newsletter placements, you’re catching someone in a much more engaged state.

TODAY’S GUEST

Elish Patel is the VP of digital and growth at Peak Design. He handles all of their paid advertising, growth strategy, and anything that concerns their direct business and growing their user base.

Peak Design is a product design company focused on carry solutions. They make tools for doing. Their carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.

Connect and learn more about Elish and Peak Design here:

Website: https://www.peakdesign.com

Linkedin: https://www.linkedin.com/in/elishpatel/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• When you launch your brand, it comes down to risk aversion and subjectivity.
• Differentiate your product – even if it is a commodity.
• Do the research needed to reposition your product to fill a need
• Validate your product early!
• Creating a name is important, but it is not the most important.
• Small changes can make a big difference.

APPS:

Jungle Scout:

https://www.junglescout.com

ClickUp:

https://clickup.com

TODAY’S GUEST

Kevin Smith is a Founding Partner and Director of Innovation at SmashBrand. He is also an investor and a 10X CPG Entrepreneur with Multiple Exits.

SmashBrand is the only CPG agency in the world that designs, tests, and optimizes brands so that they will know the increase in purchase intent, consumer preference, and sales impact— before bringing it to market.

Connect and learn more about Kevin and Smash Brand here:

Website: https://www.smashbrand.com

Linkedin: https://www.linkedin.com/in/smashkcs/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Do you want to know what an incredible sales launch looks like?

In today’s episode, Sean and Jordan share the checklist for a launch that does not involve running ads, using only the list that you already own instead. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Have a launch every week or two weeks to stay on top of your customers' minds.
• You should be prepared at least 4 weeks before your launch.
• Start with the end in mind. What do you want to accomplish?
• Clarify what your sale is about.
• Don’t give the discount too soon. It will lose the power of the discount.
• If it is a big launch, create the Facebook event page for it.

Get the sales launch checklist here:

https://mindfulmarketing.co/slc

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

How do you work with other brands to expand your market?

In this episode, Chuck Melber, Marketing Director at Nomad Goods, talks about marketing strategy for premium accessories and how to do PR in-house for your brand. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Own your customers, own relationships you built through social media to your mailing list.
• If you can’t set up your affiliate program, have your product sold on Amazon so people can take advantage of that affiliate program.
• Reach out to companies you admire.
• You’re never going to a place where you are too big to talk to people.
• Never let yourself get complacent and feel like you have the right answer. Just keep on testing.

Apps:

Streak CRM

https://www.streak.com

HARO: Help a reporter out

https://www.helpareporter.com

TODAY’S GUEST

Chuck Melber is the Marketing Director at Nomad Goods, LLC.

Nomad Goods, LLC is a consumer electronics company manufacturing cases, chargers, and accessories for Apple products.

Connect and learn more about Chuck and Nomad Goods here:

Website: https://nomadgoods.com

Linkedin: https://www.linkedin.com/in/chuckmelber/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply