The Unofficial TikTok Shop Podcast with Jordan West

By Jordan WestBusiness Marketing

The Unofficial TikTok Shop Podcast with Jordan West episodes

April 01, 2021Ep 180: Agile Entrepreneurship with Kameron Norwood of Packdash and Half Day CBD
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Do you sometimes feel overwhelmed by your business? Maybe it’s time to reconsider your priorities.
In this episode, Jordan and Kameron Norwood of Packdash and Half Day CBD talk about exactly that. The things that you as an E-commerce founder should not be doing anymore.

KEY TAKEAWAYS FROM THIS EPISODE
As a founder or co-founder, you should not be the one fulfilling your orders.
Be Scrappy. If you hit a brick wall, just pick up the phone, get in the car, make it happen.
Every person you network with could never be a waste of time.
App: https://www.outreach.io
Book: https://profitfirstbook.com

TODAY’S GUEST
Kameron Norwood is a co-founder at Packdash, an E-Commerce Fulfillment Company and Half Day CBD, American-grown, all-natural, organic hemp consumer goods company.

Connect and learn more about Kameron and his companies here:
Website: https://halfdaycbd.com
https://www.packdash.co
LinkedIn: https://www.linkedin.com/in/kameron-norwood/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
22 min
March 31, 2021Ep 179: The Right Product for Massive Growth with Ryan McKenzie of Tru Earth
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At the end of the day, the product makes the business.
In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE
Paid ads can result in secondary benefits like organic reach, which is difficult to measure.
Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.
Don’t make rash decisions based on little sets of data that might not even be correct.
Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.
Sales Video Creator: https://funnysalesvideos.com
App: https://creatormarketplace.tiktok.com

TODAY’S GUEST
Ryan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.
Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.

Connect and learn more about Ryan and Tru Earth here:
Website: https://www.tru.earth
LinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=ca
Facebook: https://www.facebook.com/Ryan.Craig.McKenzie

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
40 min
March 30, 2021Ep 178: Art and The Bible With Bryan Ye-Chung and Brian Chung of Alabaster Co.
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Alabaster Co is a direct-to-consumer publishing brand that blends the ancient text of The Bible with modern aesthetics.
In this episode, Jordan talks with Bryan Ye-Chung and Brian Chung, co-founders of Alabaster Co., about how their business breathed back life to the way that people read the Bible. They also share how their reach grew from few personal friends to amassing international media attention. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
The goal for a business is not only to build products but to build a community around the products.
What is important is identifying your customers and loving them through making great products and creating a business that serves them.
You can’t just build a product. You have to build a story around your product.

TODAY’S GUEST
Bryan Ye-Cung and Brian Chung are the co-founders of Alabaster Co.
Alabaster Co. is an art & faith publishing company and lifestyle brand. They are most well known for their Bibles that look like art books.

Learn more about Alabaster Co. here:
Website: https://www.alabasterco.com
LinkedIn: https://www.linkedin.com/company/alabasterco/
https://www.linkedin.com/in/bryan-ye-chung-46996778/
https://www.linkedin.com/in/briangchung/
Instagram: https://www.instagram.com/alabaster_co/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
28 min
March 25, 2021Ep 177: Your Brand Lynchpin is a Videographer with Jake Karls of Mid Day Squares
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How far will you go in being creative and connecting to your audience?
In this episode, Canadian Willy Wonka Jake Karls, Co-Founder of Mid Day Squares, shares how they do their reality show marketing. He talks about the importance of connection and relatability in promoting your brand. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE
Your company thrives when authenticity and growth are prioritized.
If you can’t focus and execute, you can’t scale.
Prioritize playing to your strengths rather than your weaknesses.
A lot of founders don’t have to be managers. They have to do what they’re good at.

TODAY’S GUEST
Jake Karls is the Co-Founder and Chief Rover Officer at Mid-Day Squares. He is responsible for building relationships and making noise. Mid-Day Squares manufacture Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.

Learn more about Jake and his company here:
Website: https://www.middaysquares.com
LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=ca
Instagram: https://www.instagram.com/jakekarls_/?hl=en
Podcast: https://www.middaysquares.com/pages/mid-day-squares-uncensored

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
27 min
March 24, 2021Ep 176: The Ultimate E-Commerce Dashboard With Sean and Jordan!
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Having a dashboard is valuable for taking a quick 10-second look at your business. In this episode, Jordan and Sean talk about all the things that should be in your Ecommerce brand dashboard. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE
Make it as easy as possible to know what you need to know at a moment’s glance.
Total sales, Year Over Year Value, helps you to know if you’re pointed in the right direction.
If returning customer value is too high, you are not acquiring new customers. If it is too low, you may have quality issues or not enough products for people to buy.
It is essential to find out the root cause of your low conversion rate.

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
19 min
March 23, 2021Ep 175: Evidence-Based Marketing with Matt Kramer of VKTRY Gear
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When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.
In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE
Skepticism is also curiosity – use it to your advantage.
Creative asset management should be an in-house position at your brand.
No one knows your brand better than you.
Brand your marketing material early and often.

Book Recommendation:
Principles by Ray Dalio
https://www.principles.com

TODAY’S GUEST
Matt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.

Learn more about Matt and his company here:
Website: https://vktrygear.com/pages/the-insole
LinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
17 min
March 18, 2021Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr
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Growing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.

KEY TAKEAWAYS FROM THIS EPISODE
When you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.
Read your reviews. They are speaking for you!
Be patient, take the time to make sense of your data, and get the right data.
Ideas are worthless without execution.

Audio Book Recommendation:
The Tao of Charlie Munger
https://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0R
Podcast recommendation:
My First Million
https://thehustle.co/my-first-million-podcast/

TODAY’S GUEST
Rob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations.

Learn more about Rob and his company here:
Website: https://www.endurapparel.com
LinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=ca

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
33 min
March 17, 2021Ep 173: CLV is The Ultimate KPI With Juliana Jackson From Omniconvert
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The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
CLV metrics can be confusing, but understanding them will empower you to make the right choices.
Not all of your customers are created. Focus on the ones that bring you consistent value.
Monitor what really matters.
Deliver value to every touchpoint of your customer’s journey.
Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.
TODAY’S GUEST
Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.
Learn more about Juliana and her company here:

Website: https://www.omniconvert.com
Twitter: https://twitter.com/theclvlady
LinkedIn: https://www.linkedin.com/in/theclvlady/
YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQ
Clubhouse: @theclvlady

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
33 min
March 16, 2021Ep 172: Creative Driven Marketing with Brendan Bannister, CMO of William Painter
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If you can create good content, Youtube is the ultimate platform for scaling your brand. In today’s episode, Brendan shares a story of one video that reached 120 million views on Youtube, mostly through paid traffic! If you have plans to really scale your brand using high-quality content, check this episode out. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
If you can create good content, Youtube is the ultimate platform for scaling.
Find mentors, learn from them, and then mentor others.
Think outside the box, be creative.
TODAY’S GUEST
Brendan Bannister is the CMO and creative director at William Painter Inc. He is a travel photographer and uses this experience for his current post at the company.
William Painter Inc. is an everyday essentials brand. They provide products with great quality, back it up with a lifetime guarantee, and treat customers like family.
Learn more about Brendan and his company here:
Website: https://www.williampainter.com
Instagram: https://www.instagram.com/brendanbannister/?hl=en
LinkedIn: https://www.linkedin.com/in/brendanbannister/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
20 min
March 11, 2021Ep 171: Blankets and Branding with Wylie Robinson of Rumpl
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Can you name a single blanket brand? Rumpl is on a mission to elevate blankets with their high-end, high-tech blankets.
In today’s episode, Wylie Robinson of Rumpl walks us through his journey. From a kick-starter to getting a round of funds, he shares the pros and cons of having funding as you grow your business.

KEY TAKEAWAYS FROM THIS EPISODE
When you get funding, you have a safety net to explore, but at the same time, there’s a higher expectation.
One of the keys to being successful is identifying what you are not good at.
Focus shows the consumers that you are committed to making the best product.

TODAY’S GUEST
Wylie Robinson is the Founder and CEO of Rumpl. He is a designer, fresh air enthusiast, and entrepreneur with proven leadership experience in creative and fast-paced environments.
Rumpl is a company that aims to upgrade blankets through technical materials that you typically find in active gears and outdoor attire.

Learn more about Wylie and his company here:
Website: https://www.rumpl.com
Instagram: https://www.instagram.com/gorumpl/?hl=en
LinkedIn: https://www.linkedin.com/in/wylierobinson/
Email: [email protected]

If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
25 min

About The Unofficial TikTok Shop Podcast with Jordan West

From the publisher's feed

The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue.