The Unofficial TikTok Shop Podcast with Jordan West

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ROAS has been seen as a main KPI for e-commerce brands for as long as any of us can remember. In today’s episode, Sean and Jordan take a hard look at how much weight should actually be giving to this metric. Returning customer rate, LTV, and profitability all say much more about the health of your business than ROAS does. This conversation adds a ton of nuance to the topic of what good looks like for e-commerce owners in 2021 and beyond. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• ROAS is not the ultimate indication of long-term success. 
• ROAS can only give you the success measure of your marketing efforts. 
• Shift to focus on Customer Lifetime Value: Evaluate your Cost Per Acquisition (CPA) over Customer Lifetime Value (CLV).
• Cash is king! Profits and cash flow are the lifeblood of a physical products business.
• Focus on the long game with these KPIs: Year-over-year Revenue Growth, Overall Subscribers, CPA and CLV.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

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Unbound Merino took a painful hit to their sales and growth when the pandemic hit in March of 2020. The brand’s travel-centric messaging stopped working and paid traffic was no longer a profitable growth engine. But Dan saw an opportunity to evolve the messaging and pivoted to a new channel to regain that lost momentum. Maximizing customer LTV became the new focus as Dan saw the incredible unrealized opportunity within the brand’s email list. Since then, momentum has returned to the brand as they have achieved a 50% returning customer rate. In today’s episode, Dan shares his journey into e-commerce and his incredible adventure of pivoting and adapting in uncertain times. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• Know thyself. If you don’t feel good about your situation, make a change.
• Create tests to prove product market fit early.
• Get creative with your referral programs. Then make sure your customers know about them!
• Use email to maximize your profitability and protect your business.

TODAY'S GUEST

Dan Demsky is the Co-Founder of Unbound Merino, the stylish and sustainable apparel brand for men launched in December 2016. Dan used to run a video production agency that scaled to employing 20 staff and working with brands like Coca-Cola and Mastercard. After experiencing burnout in the world of client work, Dan decided to shift to ecommerce. Today, Unbound Merino is sold in 100 countries worldwide.

Check out Unbound Merino at  https://unboundmerino.com/ 

Connect with Dan on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

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In today’s episode, Alexandria shares the story of how she started her skincare brand, Truly Lifestyle Brand, from scratch, out of her home. Her skincare brand is changing women's lives through simple, clean products that really work(and the testimonials prove it!). Many new entrepreneurs will benefit from hearing this practical advice on how to succeed and thrive in the early days of growing a business. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• There will come a time where your business becomes bigger than you.
• Personal communication with customers is crucial.
• Business is not just about selling. It is about changing people’s lives.

TODAY’S GUEST

Alexandria MacFarlane is the Founder of Truly Lifestyle Brand, an e-commerce business that carries natural beauty products that help your natural beauty be its best self.

Learn more about Alexandria and her company here: https://trulylifestylebrand.com

https://www.instagram.com/thealexandriamac

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Sometimes we are our own biggest obstacle to achieving our goals and dreams. What you believe about yourself, your thoughts, and your habits are either helping to build momentum in your life or taking it away. In this episode, we get the scoop on how to address these issues from Mega Realtor and Author, Karen Briscoe. After achieving massive success in real estate, Karen found herself wanting more. This search led her to author three books, publish a podcast, and coach many high-performers looking to up their game in business and life. If you’re looking for a fresh perspective on how to approach your goals and your day-to-day, this episode will be a breath of fresh air. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• “Your greatest asset is yourself.” - Warren Buffet
• Flip Maslow's pyramid: Self-Actualization comes first. Do what you’re passionate about.
• Energy, not time, is the currency of high performance. Pay attention to when you are in the zone! 
• Restrict your time, focus matters.

TODAY'S GUEST

Karen Briscoe is the author and podcast host of the 5 Minute Success. She’s a certified coach, speaker, and trainer under the mentorship of John Maxwell. Karen is also the principal owner of Huckaby Briscoe Conroy Group (HBC), one of the 250 Top Realtor® in the United States recognized by The Wall Street Journal. Karen is living a meaningful life with her husband Andy and two children in McClean, Virginia.

Learn more about the 5 Minute Success, visit https://www.5minutesuccess.com/

Be inspired! Subscribe to 5 Minute Success - The Podcast. 

Connect with Karen on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

News flash; Facebook won’t be around forever. As a business owner and/or marketer, you should always be aware of what platforms you could be using, and which ones might be the next blue ocean. A lot is changing in the world of digital marketing and Sean and Jordan discuss some opportunities that may be game-changing for your business. They also share some behind the scene figures from the Ecom Executives Mastermind and what kind of experiments they are running at the agency. If you’re looking to add some new marketing platforms and strategies into the mix, listen to this episode. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• Youtube is great if you have strong video content, even for DTC brands!
• TikTok is generating 1 cent clicks! 
• Pinterest is another promising platform. The blend of intent and audience based marketing is a sweet spot.
• You can buy ads on Quora! If your brand is addressing a specific pain point then Quora may be the right solution for you.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today’s episode, Scott Brinkman and Jordan get deep into the nitty-gritty details of how to think about your DTC digital marketing strategy. They discuss many of the important considerations that DTC marketers must be aware of in order to ensure success in the competitive world of marketing. Scott leads growth for a premium pet food subscription brand called Nom Nom and is ruthlessly committed to a pragmatic and results-oriented approach, and the results show it! Listen to this episode if you want a healthy dose of practical, super useful marketing strategy. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE:

• Make sure your KPIs match your business model.
• Know your customer. Use post-purchase surveys or survey email campaigns to engage your customers.
• Design, test, repeat.

TODAY'S GUEST

Scott Brinkman is the Vice President for Growth of Nom Nom, makers of premium and high-end food for dogs and cats. Nom Nom is committed to pet health and wellness. They are currently building the largest library of pet microbiome data and research in the world. Plus, their community features a pet adoption program for new pet parents.

Visit Nom Nom’s website at https://www.nomnomnow.com/ or follow them on IG: @nomnom

Connect with Scott on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

2021 will be a huge year for e-commerce brands. What will you do to ensure that you maximize your efforts? In this episode, Sean and Jordan start the year off strong by explaining SMART goal setting. They also discuss other critical metrics and how to prioritize what to focus on when there are so many things vying for your attention. How are you feeling about your profitability? Revenue? How should you set goals for these metrics? Mindful Marketing wants to wish you a rich and exciting 2021! Dilly dilly!

KEY TAKEAWAYS FROM THE EPISODE

• Use SMART goals to ensure your goals serve you.
• Profit is a virtuous goal.
• Strategic partners are a huge lever. Find the WHO to solve the WHAT.
• Put a per-hour value on your time to help drive better decision making.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecomm Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Attention apparel brands! If you could outsource your manufacturing partnerships to an organization that would qualify, verify and manage the relationship to the highest ethical standards with lower MOQ requirements, would you? Nathan Bekerman is an ex-Banker turned Entrepreneur. He founded Axlebek to bridge the gap between brand owners and manufacturers who want to source high quality apparel from overseas without all the hassle that often comes with it. This episode shares unique insight into the new wave of apparel manufacturing. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• Value-added manufacturing is here!
• If Minimum Order Quantity is a concern in your business, consider Axlebek.
• Look for the WHO that can solve your next business problem to scale your business

TODAY'S GUEST

Nathan Bekerman is the founder of Axelbek, a consulting and manufacturing company based in the United States. He helps 6 and 7 figure apparel companies by providing manufacturing as a service. Leveraging three generations or 65 years of experience in the Clothing and Manufacturing Industry, Axelbek works with 25 different factories based in Latin America.

Explore Axlebek website at https://www.axlebek.com/. 
 

Connect with Nathan on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Alyssa Kerbel has achieved the ambitious dream of fully integrated, in-house manufacturing for her kids clothing brand, Mini Mioche. And yes, that includes the weaving! All of the clothing for Mini Mioche is manufactured just outside of Toronto, Ontario in Canada using only the best raw materials available. After 13 years, the brand has achieved a maturity that many business owners dream of while staying true to the core values that motivated Alyssa from day one. As kindred kids apparel brand owners, Alyssa and Jordan share a unique behind the scenes view of building an apparel brand from nothing to multiple 7 figures including the challenges and joys that come along the way. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• Always start with WHY and remind yourself of your why regularly. 
• Delegate; look for the WHO that can help you.
• Join or start a mastermind group.
• It’s ok to scale slowly.
• Transformation tip: Listen to Mel Robbins’ The 5 Second Rule.

TODAY'S GUEST

Alyssa Kerbel is the Founder and President of sustainable children’s apparel brand, Mini Mioche. Her brand is known for its timeless unisex fashion basics with super soft fabric in neutral colors. In 2016, Alyssa was among the Top 100 Female Entrepreneurs in Canada. Mini Mioche was recognized by Canadian Business Magazine as one of Canada’s fastest-growing companies.

Check out  Mini Mioche’s website here: https://www.minimioche.com/

Know the latest fashion trends for your kids! Follow Mini Mioche on Instagram: @minimioche

Connect with Alyssa on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Sometimes in business, the right move is to pitch investors. In this episode, Taylor McCarten shares the story of pitching his brand on the Canadian TV show “Dragons Den”. The TV appearance has led to massive growth potential with some of the top big box retailers in Canada. In addition to brick and mortar retail, Taylor’s brand “BinBreeze” has been making moves with Ecomm and he shares some key insights from his journey. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• Be ready with a hook. What is your elevator pitch?
• Be ready to pitch your brand on short notice!
• Don’t write off Brick and Mortar.
• Keep a gratitude journal. Taylor uses the 5 Minute Journal App.

TODAY'S GUEST

Taylor McCarten is the Co-founder and CEO of Bin Breeze. He is also the man behind Build A Better Earth, a social enterprise for sustainable technology. Taylor recently earned his MBA from the University of Victoria. 

Explore Bin Breeze at https://binbreeze.ca/ 

Connect with Taylor on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind